What to Know Before August 31

In the event you use HubSpot lead scoring, your automation may very well be about to interrupt. 

In the event you’re utilizing the legacy “HubSpot Rating” property, your workflows, alerts, and automation will cease performing on August 31, 2025.

HubSpot is permanently retiring its legacy lead score property, and current scores will not replace as information meet scoring guidelines or standards. Translation: the scoring system you’ve constructed your gross sales qualification round stops working in a single day.

However right here’s what most individuals miss: this is not only a technical migration. It is a compelled rebuild that almost all corporations want proper now, anyway. The legacy system had limitations, like limits on lively scoring standards and no company-level scoring. This isn’t one other regular backend replace. It’s really a uncommon likelihood to rebuild smarter, utilizing a scoring system that higher displays purchaser intent at present.

In the event you’re a B2B marketer or gross sales chief counting on HubSpot to establish sales-ready leads, this video weblog walks you thru:

• What the legacy rating property is
• What HubSpot is altering and when
• Why it issues for lead qualification and MQL definitions
• transition (step-by-step) to HubSpot’s new Lead Scoring instrument

NB: The deadline is firm. As of now, you may’t create new legacy scores or edit current ones. After August 31, all the things stops updating.

I am going to present you precisely easy methods to deal with it with out disrupting your gross sales course of.

What’s Altering in HubSpot’s Lead Scoring Device, and When?

In case your automation relies on the HubSpot Rating property, right here’s what’s going to cease engaged on August 31:

• Workflows utilizing score-based triggers received’t fireplace
• New leads received’t be scored
• Contact segmentation will change into inaccurate

Go into your HubSpot portal proper now and examine Settings > Properties > Contact Properties. 

Filter by “Rating” and overview the “Used In” column. Each workflow, listing, and report listed there’ll break on August 31.

Why This Issues for Lead Qualification

Gross sales engineers, area techs, and repair reps have the tales patrons belief. Give them versatile methods to contribute: recorded interviews, asynchronous chats, or ghost‑written bylines.

Lead scoring is the system that helps gross sales groups know when to behave. If the rating stops updating (or worse, is outdated), it disrupts your funnel.

This transformation forces a worthwhile reset that permits you to re-evaluate what shopping for indicators really matter in your context.

“We determined this was a good time to redo our lead scoring instrument… one thing we arrange a very long time in the past. Over time you add to it, take away from it, however then it is probably not functioning the way in which you wished it to anymore.”

Whether or not your present mannequin over-scores dangerous leads or ignores high-intent behaviors, now’s the second to repair it — with higher instruments.

Watch My Walkthrough of Audit Your Present Scoring Setup

On this video, I present you precisely the place to seek out your rating properties and establish what’s going to break when the sundown hits. I additionally clarify why that is really a great alternative to rebuild your scoring from scratch.

In case your workflows rely upon Rating property triggers, three issues break on August 31:

1. Qualification workflows cease firing — Leads who ought to change into MQLs keep unqualified
2. New leads obtain zero scores — Your complete consumption course of goes blind
3. Present contact segments change into static — Lists primarily based on rating ranges freeze in place

You will not get alerts when this occurs. Leads will accumulate in your database unscored whereas your gross sales workforce wonders why certified prospects stopped flowing by means of.

Why This Compelled Migration Truly Helps

In my expertise working with HubSpot implementations, most legacy scoring fashions accumulate years of conflicting guidelines that not mirror precise shopping for habits. I inform purchasers this on a regular basis: “Your present scoring in all probability over-scores e-mail opens and under-scores high-intent actions like pricing web page visits.”

We — and by “we,” I imply Weidert Group — determined this was the right time to revamp our personal lead scoring mannequin, one thing we arrange some time in the past.

The compelled migration solves this amassed technical debt whereas supplying you with entry to a lot better instruments.

How HubSpot’s New Lead Scoring Device Works

HubSpot’s new lead scoring tool means that you can create engagement scores (primarily based on actions), match scores (primarily based on demographics), and mixed scores that consider each elements.

I’ve been testing the brand new instrument extensively, and it has extra options than the legacy system. Right here’s what really improves:

• Break up scoring fashions: As a substitute of 1 generic rating, you may separate engagement (how they’re) from match (how nicely they match your ICP). I like to recommend most purchasers begin with a mixed rating that tracks each
• Enforced rating limits: The previous property instrument didn’t implement rating limits; you needed to handle that your self. Now the system caps scores at no matter restrict you set (I like to recommend 100 factors). This prevents runaway scores the place extremely engaged however unqualified leads accumulate a whole lot of factors
• Rating decay: That is my favourite new function. You may cut back scores by a share over time. If somebody clicks an e-mail hyperlink for five factors, that may decay to 2.5 factors after a month,  and so forth. It retains your scoring targeted on current shopping for indicators

Distribution preview: Earlier than you activate any scoring mannequin, you may preview how your current contacts could be distributed throughout excessive/medium/low classes. No extra guessing in case your thresholds make sense

Watch My Walkthrough of the New Lead Scoring Device Setup

On this video, I construct a whole engagement rating from scratch, displaying you easy methods to arrange occasion teams, configure decay settings, and use the distribution preview to calibrate your thresholds.

Key Options That Enhance Lead High quality

Based mostly on my shopper work, listed below are probably the most impactful enhancements:

Step-by-Step: Set Up the New Lead Scoring Device (Plus Advisable Timeline)

Section 1: Audit What Will Break (Full by August 1)

1. Verify your Rating properties: Go to your properties, select “Rating” from the dropdown, and also you’ll see the totally different rating properties you’ve got.

2. Discover what’s utilizing them: Scroll over to “what it is utilized in,” and you can see the place you are utilizing it. 

3. Doc all the things: Take down the data so you should utilize this info to recreate in your setup with the brand new lead scoring instrument.

4. Audit your present setup: I like to recommend viewing this as a good time to redo your lead scoring mannequin and guaranteeing it’s functioning in a manner that truly produces certified leads

Section 2: Construct New Scoring Fashions (August 1-15)

1. Navigate to Lead Scoring: Go to Advertising > Lead Scoring (requires Advertising Hub Professional+)

2. Select Your Mannequin Kind: Match or Engagement

3. Contact Match Rating: For demographic properties like job titles, firm dimension, trade qualification

4. Contact Engagement Rating: For actions/behaviors like web site visits, e-mail clicks, content material downloads

5. Mixed Rating: For general qualification (what I like to recommend for many purchasers)

6. Set Rating Limits: I like to recommend 100 factors most. The system now enforces this as a default.

7. Add Scoring Standards Teams:

   • Excessive-intent actions: e.g. Pricing web page visits (+15), demo requests (+25)

   • Medium-intent actions: e.g. Weblog reads (+3), e-mail opens (+1)

   • Qualification standards: e.g. Goal job titles (+10), firm dimension match (+5)
     
     Want a refresher on time periods and their meanings? Here’s a glossary.
     

8. Configure Rating Decay: I sometimes set 30-90 day decay intervals. For instance, cut back scores by 50% every month so previous exercise loses relevance.
9. Take a look at with Distribution Preview: This reveals you ways current contacts would rating. Regulate thresholds till you get a significant distribution throughout excessive/medium/low classes.

Section 3: Change Legacy References in HubSpot Instruments

1. Replace Every Recognized Workflow: Change each workflow set off that used the legacy HubSpot Rating property together with your new scoring properties.
2. Rebuild Rating-Based mostly Lists: Any contact lists utilizing HubSpot Rating property filters should be rebuilt with new scoring standards.
3. Replace Stories and Dashboards: Change references to the legacy HubSpot Rating property with new scoring properties.
4. Align the Gross sales Staff: Guarantee everybody understands new scoring thresholds and what qualifies as sales-ready.
5. Take a look at Every part: Earlier than the sundown date, guarantee all new workflows and automations are functioning accurately.

Section 4: Go Stay & Monitor

1. Activate your new scoring mannequin: When you’re happy with the preview distribution and have up to date all belongings.
2. Monitor efficiency: Watch how leads move by means of your new qualification course of.

Effective-tune if wanted: Regulate thresholds primarily based on actual efficiency information.

Don’t Copy-Paste! It is a Reset, Not a Replication

Each shopper migration I’ve performed turns into a chance to repair years of amassed scoring issues. Use this transition to:

• Remove scoring inflation: Take away standards that don’t really predict gross sales readiness
• Align with present ICP: Replace demographic scoring to match your precise finest clients
• Steadiness engagement vs. match: Guarantee each behavioral and demographic indicators matter
• Set lifelike thresholds: Use distribution preview to set MQL scores that truly work

This sundown is greater than a to-do merchandise. It’s additionally a chance to:

• Remove legacy scoring baggage
• Align scoring together with your present ideally suited buyer profile (ICP)
• Guarantee advertising and gross sales agree on what qualifies as “prepared”

Widespread Migration Errors I See

1. Copying legacy guidelines precisely: Your previous scoring in all probability wanted fixing anyway.
2. Ignoring rating decay: With out decay, previous exercise inflates scores indefinitely.
3. Skipping distribution testing: All the time preview how your thresholds have an effect on actual contacts.

Forgetting company-level scoring: The brand new instrument permits firm scoring, which wasn’t doable with legacy properties

Steadily Requested Questions

Q: What occurs if I do not migrate by August 31? 

A: Your current rating properties will cease updating completely, breaking any workflows, alerts, or experiences that rely upon them. Leads will cease being scored totally, and you will not get any alerts when this occurs.

Q: Can I export my legacy scoring information? 

A: Sure, export contact information together with present scores earlier than August 31. The historic scores will stay as static values, however will not replace.

Q: How lengthy does migration sometimes take? 

A: In my expertise with shopper migrations, plan 2-3 weeks: 1 week to construct new fashions, 1 week to replace belongings, and 1 week buffer for testing.

Q: Will my MQL definitions want to vary? 

A: Most likely sure. I discover that new scoring fashions typically reveal earlier MQL thresholds have been too excessive or too low. Use the distribution preview to set extra correct thresholds.

Q: Is the brand new instrument out there in all HubSpot plans? 

A: The Lead Scoring instrument is out there in Advertising Hub Skilled and Enterprise plans.

Subsequent Steps

Motion Objects Earlier than August 31

• Audit the place your Rating property is utilized in workflows, alerts, and experiences
• Create your new scoring fashions and align thresholds
• Change previous rating references with the brand new scoring instrument in all belongings

In the end, it is a nice likelihood to rebuild your scoring fashions to enhance MQL-to-SQL conversion charges, use rating decay to assist maintain your funnel recent and related, and assist your gross sales workforce prioritize the proper leads. And should you’re on the lookout for extra hands-on walkthroughs, ideas, and methods, try extra of our HubSpot how-to videos.

If all this sounds daunting and also you and your workforce need assistance migrating to the brand new Lead Scoring instrument, attain out!

Need help migrating? Explore our HubSpot implementation services

Lead scoring is only one piece of a well-aligned income operations workforce. Get our full information to RevOps for industrials under.