AudienceProject now available in Canada through NLogic partnership

NLogic, Canada’s main supplier of viewers and promoting knowledge options, introduced on July 23, 2025, a strategic partnership with AudienceProject to introduce impartial cross-platform marketing campaign measurement to the Canadian market. The collaboration brings confirmed international measurement expertise to Canada by way of NLogic’s market experience and business relationships.

In response to the announcement, the partnership marks a big development in Canada’s promoting ecosystem. This improvement positions NLogic as the primary main Canadian knowledge supplier to supply complete cross-platform measurement capabilities that bridge a number of digital environments. The answer allows companies and advertisers to measure deduplicated marketing campaign attain and frequency throughout digital platforms together with streamers equivalent to Meta, YouTube, Disney+, and Amazon, alongside social media, on-line video, open internet, and related TV.

The announcement follows in depth stakeholder session and preparation by NLogic. In response to Sue Haas, President & COO of NLogic, “We’re thrilled to launch this partnership to assist our purchasers higher perceive the distinctive audiences reached throughout streaming ecosystems—one thing our buy-side purchasers have been asking for.” The answer addresses long-standing measurement silos in Canadian promoting by offering readability, belief, and collaboration foundations that may be expanded upon.

Cross-platform measurement has emerged as a essential requirement for promoting effectiveness in fragmented media environments. Research from PPC Land indicates that programmatic advertising growth reached 72%, with Related TV’s share of media budgets projected to double from 14% in 2023 to twenty-eight% in 2025. This pattern underscores the significance of unified measurement throughout a number of platforms and units.

The technical basis rests on AudienceReport, developed by AudienceProject and energetic in a number of European nations. The system integrates seamlessly with NLogic instruments like Video Planner, serving to advertisers assess digital marketing campaign efficiency and make better-informed planning and optimization choices. In response to Thomas Honoré, CEO of AudienceProject, “This collaboration provides Canadian advertisers and companies a whole view of digital marketing campaign efficiency throughout all channels, serving to them optimize campaigns for optimum influence.”

Knowledge deduplication represents a core technical problem that the partnership addresses. Conventional measurement approaches usually rely the identical viewer a number of occasions throughout completely different platforms, inflating attain numbers and lowering marketing campaign effectiveness insights. The NLogic-AudienceProject resolution gives deduplicated metrics, guaranteeing correct viewers counting throughout the digital ecosystem.

The initiative arrives as measurement transparency calls for enhance throughout the promoting business. In response to Andrea Hunt, President & CEO of the Affiliation of Canadian Advertisers (ACA), “Because the ACA has been main and advocating for cross-media measurement adoption in Canada, this launch displays significant progress towards our member’s aim of a extra clear, accountable, and consultant measurement ecosystem.”

AudienceProject brings substantial technical experience to the partnership. The company previously announced groundbreaking integration with Google’s Ads Data Hub for Measurement Partners, positioning it alongside established measurement platforms like Nielsen and Comscore in providing complete cross-media attain measurement. The partnership with NLogic extends this functionality to the Canadian marketplace for the primary time.

The answer’s deployment timeline displays cautious market preparation. In response to the announcement, NLogic labored carefully with stakeholders to make sure the answer displays their priorities round readability, belief, and collaboration. This session course of addressed particular Canadian market wants and regulatory necessities earlier than launch.

Future improvement plans embody integrating linear TV knowledge as a part of the evolution towards full cross-platform video measurement. This enlargement aligns with the upcoming launch of Nationwide Video Viewers Measurement (VAM) from Numeris, which goals to supply constant and unified content material measurement throughout digital and conventional channels. In response to Alicia Olson-Keating, President and CEO of Numeris and NLogic, “Exploring full video integration is a pure subsequent step that builds on the insights already being delivered and helps our long-term technique for holistic viewers evaluation.”

The measurement capabilities handle a number of key areas which have challenged Canadian advertisers. Marketing campaign attain management allows correct evaluation of distinctive viewers publicity throughout platforms. Contact frequency administration prevents overexposure and optimizes finances allocation. Focusing on high quality validation ensures campaigns attain supposed audiences throughout built-in channels.

Related TV measurement represents a very complicated technical problem throughout the resolution. Industry analysis indicates that CTV measurement requires sophisticated modeling techniques to estimate multiple viewers from a single device signal. The partnership leverages AudienceProject’s expertise in processing aggregated attain numbers for linear TV alongside co-viewing measurements for CTV.

Cross-platform measurement improvement displays broader business developments towards measurement standardization. Similar partnerships have emerged across global markets, with main platforms like Amazon saying enhanced cross-channel measurement capabilities spanning 31 markets globally. The Canadian implementation follows established technical patterns whereas addressing particular native market necessities.

The answer operates inside present privateness framework necessities whereas sustaining marketing campaign optimization performance. Knowledge processing complies with Canadian privateness laws by way of aggregated measurement approaches that defend particular person person data whereas offering actionable marketing campaign insights.

Technical integration extends past fundamental measurement provision. The system connects with current promoting expertise infrastructure by way of normal reporting interfaces and API connections. This integration allows automated knowledge assortment and processing throughout promoting campaigns, consolidating metrics into unified reporting accessible by way of each platform interfaces and API connections.

Market timing proves significantly related for the partnership launch. Canadian promoting spending continues shifting towards digital platforms, with related TV representing one of many fastest-growing segments. The power to measure cross-platform effectiveness allows extra strategic finances allocation and improved return on promoting funding throughout these increasing channels.

The partnership construction displays NLogic’s place as a subsidiary of Numeris, Canada’s not-for-profit Joint Business Committee (JIC) and main viewers knowledge firm. This relationship gives measurement credibility and business acceptance whereas enabling technical innovation by way of the AudienceProject collaboration.

Business reception of the announcement signifies sturdy market demand for impartial measurement options. In response to the LinkedIn engagement metrics from the announcement, the partnership generated vital business consideration with reactions from main promoting professionals and measurement corporations throughout North America.

Aggressive panorama evaluation reveals that the partnership positions NLogic uniquely throughout the Canadian market. Whereas international measurement corporations like Nielsen and Comscore function in Canada, NLogic’s native market experience mixed with AudienceProject’s technical capabilities creates a differentiated providing particularly designed for Canadian promoting wants.

The answer’s scalability allows assist for varied marketing campaign sizes and advertiser varieties. From giant nationwide campaigns to regional promoting initiatives, the measurement capabilities present constant metrics and optimization insights throughout completely different funding ranges and marketing campaign aims.

Implementation assist contains skilled companies to assist advertisers combine the measurement capabilities into current analytics frameworks. This assist addresses technical integration necessities whereas offering coaching on metric interpretation and marketing campaign optimization approaches.

The announcement represents the primary in a collection of initiatives led by NLogic to ship deeper, extra rigorous insights into Canadian client viewing habits. These efforts assist advertiser effectiveness, company planning precision, media accomplice accountability, and in the end improved media experiences for shoppers throughout Canada’s evolving promoting panorama.

Timeline

Key Phrases Defined

Cross-platform measurement represents the elemental functionality to trace promoting efficiency throughout a number of digital channels and units concurrently. This expertise addresses the fragmented nature of contemporary media consumption by offering unified metrics that get rid of duplicate counting of audiences. Cross-platform measurement has turn out to be important as shoppers have interaction with content material throughout varied touchpoints all through their each day media journey, making conventional single-channel measurement approaches insufficient for understanding true marketing campaign attain and effectiveness.

Marketing campaign attain refers back to the whole variety of distinctive people uncovered to an promoting message throughout all platforms and units inside a selected time interval. Not like gross impressions, which rely all advert exposures no matter duplication, marketing campaign attain gives deduplicated viewers counts that replicate precise distinctive viewership. This metric allows advertisers to know their true viewers penetration and keep away from overestimating marketing campaign efficiency resulting from repeated exposures to the identical people throughout completely different platforms.

Related TV encompasses internet-connected tv units that ship streaming content material by way of broadband connections quite than conventional broadcast or cable indicators. CTV measurement presents distinctive challenges as a result of viewing usually entails a number of family members concurrently, requiring subtle co-viewing detection algorithms. The speedy development of CTV promoting has made correct measurement essential for finances allocation choices and marketing campaign optimization methods.

AudienceProject operates as a software-as-a-service firm specializing in impartial cross-media measurement options for advertisers, companies, and publishers globally. The corporate’s expertise platform processes viewers knowledge from a number of sources to supply complete marketing campaign analytics that function independently of particular person media platforms. AudienceProject’s measurement capabilities span varied digital channels together with social media, streaming companies, and conventional digital promoting environments.

Digital platforms represent the ecosystem of internet-based promoting channels together with social media networks, streaming companies, programmatic promoting exchanges, and writer web sites. These platforms have essentially remodeled promoting distribution by enabling exact focusing on and real-time optimization capabilities. The proliferation of digital platforms has created measurement complexity as audiences fragment throughout quite a few touchpoints requiring unified analytics approaches.

Promoting measurement encompasses the technical processes and methodologies used to quantify promoting marketing campaign efficiency throughout varied media channels. Trendy measurement combines first-party knowledge, third-party verification, and superior analytics to supply insights into viewers habits, marketing campaign effectiveness, and return on funding. Efficient measurement allows data-driven resolution making for media planning, finances allocation, and marketing campaign optimization actions.

Canadian market represents a definite promoting ecosystem with particular regulatory necessities, media consumption patterns, and business buildings that differentiate it from different international markets. Canada’s promoting panorama combines influences from each American and European approaches whereas sustaining distinctive traits associated to bilingual content material necessities and home media possession laws. The market has traditionally lagged behind different areas in adopting superior measurement applied sciences, making the NLogic partnership significantly vital.

Streaming companies have essentially altered conventional tv consumption patterns by offering on-demand content material supply by way of web connections. These platforms function with completely different promoting fashions in comparison with linear tv, usually incorporating interactive components and customized content material suggestions. Measurement of streaming service promoting requires specialised approaches to account for particular person viewing behaviors and cross-device consumption patterns.

Media measurement represents the broader self-discipline of quantifying viewers engagement throughout all types of media content material and promoting. This area has advanced from easy viewers counting strategies to stylish analytics that incorporate behavioral knowledge, demographic insights, and cross-platform monitoring capabilities. Trendy media measurement addresses the convergence of conventional and digital media by way of built-in measurement frameworks.

Video measurement particularly focuses on quantifying viewers engagement with video content material throughout linear tv, streaming platforms, social media, and digital promoting environments. Video measurement complexity has elevated considerably with the proliferation of viewing platforms and the necessity to account for various viewing contexts together with cellular consumption, co-viewing situations, and interactive video experiences. Correct video measurement allows content material creators and advertisers to know true viewers engagement throughout the entire video ecosystem.

Abstract

Who: NLogic, Canada’s main supplier of viewers and promoting knowledge options and subsidiary of Numeris, partnered with AudienceProject, a world measurement expertise firm.

What: Introduction of impartial cross-platform marketing campaign measurement resolution enabling deduplicated attain and frequency measurement throughout digital platforms together with CTV, social media, streaming companies, and open internet.

When: Introduced July 23, 2025, following in depth stakeholder session and market preparation.

The place: Canadian market, with protection throughout digital promoting ecosystems together with main streaming platforms, social media channels, and related TV environments.

Why: To handle measurement transparency calls for, get rid of knowledge silos, and supply correct cross-platform marketing campaign insights as Canadian promoting spending shifts towards fragmented digital platforms requiring unified measurement approaches.