24 minute learn time
Disclaimer: The options, pricing, and particulars talked about for every product are as of Might 2025, and will have modified since then.
Whereas ActiveCampaign presents highly effective automation capabilities, many on-line critiques counsel that customers wrestle with the platform’s complicated interface, escalating prices, and restricted options.
We’ve examined 16 main options to seek out options that is perhaps a greater match in your particular wants. Prepared? Let’s dive in.
(TL;DR) ActiveCampaign options at a look
| Instrument | Greatest For | Key Benefit | Beginning Worth | Score |
|---|---|---|---|---|
| Marketing campaign Monitor by Marigold | Consumer-friendly electronic mail advertising with visible influence | Intuitive drag-and-drop editor with superior design capabilities, transactional emails | free plan; pricing begins at $12 USD/month | 4.7/5 (1000+ critiques) |
| Mailchimp | Small companies needing all-in-one advertising | Complete advertising hub with web site builder | Free (paid from $13/month) | 4.4/5 (5000+ critiques) |
| Brevo | Price range-conscious companies | Beneficiant free plan with limitless contacts | Free plan, $9/month | 4.5/5 (2000+ critiques) |
| Klaviyo | Ecommerce manufacturers centered on buyer retention | Deep ecommerce integrations and predictive analytics | Free (paid from $45/month) | 4.6/5 (1000+ critiques) |
| Fixed Contact | Occasion-focused organizations | Constructed-in occasion administration and ticket gross sales | $12/month | 4.1/5 (6000+ critiques) |
| SendGrid | Builders needing dependable electronic mail supply | Trade-leading deliverability with strong API | Free (restricted) | 4.3/5 (1,800+ critiques) |
| GetResponse | Course creators and membership websites | AI-powered course creation and membership areas | $19/month | 4.3/5 (700+ critiques) |
| ConvertKit | Unbiased creators and e-newsletter publishers | Creator-focused progress instruments and proposals | Free (paid from $29/month) | 4.4/5 (200+ critiques) |
| AWeber | Small companies needing dependable deliverability | 99.8% supply price with AI-powered content material creation | $15/month | 4.2/5 (600+ critiques) |
| Omnisend | Ecommerce shops needing multi-channel advertising | Built-in electronic mail, SMS, and net push notifications | $16/month | 4.6/5 (900+ critiques) |
| Moosend | Price range-conscious entrepreneurs | Inexpensive pricing with limitless emails | $9/month | 4.7/5 (700+ critiques) |
| Drip | Ecommerce shops needing superior segmentation | Conduct-based automation and segmentation | $39/month | 4.4/5 (400+ critiques) |
| MailerLite | Creators promoting digital merchandise | Constructed-in digital product gross sales with no transaction charges | Free (paid from $10/month) | 4.6/5 (1000+ critiques) |
| Sendlane | E-commerce companies prioritizing deliverability | Conduct-based automation and segmentation | $100/month (50,000 emails) | 4.7/5 (60+ critiques) |
| HubSpot Advertising Hub | Development-focused companies | All-in-one advertising, gross sales and repair platform | Free (paid from $15/month) | 4.4/5 (12K+ critiques) |
| Zoho Campaigns | Zoho ecosystem customers | Seamless integration with Zoho CRM and apps | Free plan; begins at $4/month | 4.4/5 (700+ critiques) |
What’s “incorrect” with ActiveCampaign?
ActiveCampaign is undeniably a sturdy advertising automation platform with spectacular capabilities. Nevertheless, after analyzing a whole bunch of critiques from G2, Capterra, Trustpilot, and Reddit, a number of recurring points saved surfacing:
- Complicated interface with a steep studying curve that may overwhelm customers with out technical experience
- Escalating prices as contact lists develop, creating price range challenges for scaling companies
- Buyer assist delays with some customers reporting days of ready for decision
- Restricted customization choices for templates in comparison with extra design-focused options
- Overwhelming function set that many customers pay for however by no means totally make the most of
1) Marketing campaign Monitor by Marigold – The #1 ActiveCampaign different out there proper now
4.7/5 (1000+ critiques)
Marketing campaign Monitor by Marigold delivers highly effective options and intuitive design that makes electronic mail advertising accessible to everybody. With its drag-and-drop electronic mail builder, prebuilt automated journeys, and easy but efficient segmentation capabilities, it’s excellent for companies that need skilled outcomes with out the complexity.
Marketing campaign Monitor vs. ActiveCampaign: Key variations
| Function | Marketing campaign Monitor | ActiveCampaign |
|---|---|---|
| Consumer Sentiment | 4.7/5 (1000+ critiques) | 4.4/5 (1000+ critiques) |
| Deliverability Instruments | Entry to deliverability specialists, inbox previews and spam testing | Area authentication, spam checks, and marketing campaign previews (no entry to deliverability specialists) |
| Ease of Use | Persistently praised as intuitive | A steep studying curve as often famous in on-line critiques. |
| Consumer Loyalty | Many customers report 10+ years of utilization | Robust loyalty amongst technical groups and builders |
| Supply price | 99% supply price | Excessive supply charges (precise quantity isn’t shared) |
| Optimization instruments | A/B testing with insights & objectives (enhance open-rates, click-through charges, and visits to a URL) | Content material optimizer, predictive content material |
Key options
- Drag-and-Drop E-mail Builder: Create visually beautiful emails in minutes with an intuitive interface that requires zero coding information.
- Prebuilt Automated Journeys: Leverage prebuilt journeys (welcome sequence, deserted cart, anniversaries, and occasions) to avoid wasting time, enhance engagement, and drive conversions.
- Dynamic Content material: Personalize emails by displaying totally different content material to totally different subscribers throughout the identical marketing campaign, rising relevance and engagement.
- A/B Testing Engine: Take a look at topic traces, content material blocks, or CTAs to optimize outcomes primarily based on actual consumer habits, with the flexibility to set objectives resembling rising open charges, click-through charges, and visits to a URL.
- 24/5 World Assist: World assist through a number of channels through a number of channels (electronic mail assist on all tiers, cellphone assist on premium)
What else are you able to do with Marketing campaign Monitor?
Past electronic mail advertising, Marketing campaign Monitor presents SMS advertising capabilities for purchasers within the US, Canada, Australia, and UK. For companies, Marketing campaign Monitor presents a variety of options to simplify consumer administration, together with consumer dashboards, multi-account entry, and customized consumer roles.
These instruments, together with efficiency monitoring and the flexibility to handle all shoppers from a single interface, assist companies optimize their workflow and marketing campaign efficiency.
Marketing campaign Monitor has a free plan, however pricing begins at $12 USD/month
| Plan | Worth | Options | Greatest For |
|---|---|---|---|
| Free Plan | $0 (500 contacts) | Drag-and-drop electronic mail builder, customizable template library, segmentation instruments, A/B testing, (restricted) real-time & world-view reporting analytics | Testing the platform |
| Lite | Begins at $12 USD/month | Every part in Free + prebuilt journeys, dynamic content material, transactional emails | Newcomers with small lists |
| Necessities | Begins at $29 USD/month ($2.90 for the primary month) | Limitless emails, non-human click on filter, time zone sending, countdown timers | Common senders |
| Premier | Begins at $159 USD/month | Limitless automated emails, engagement segments, ship time optimization, electronic mail part locking, superior hyperlink monitoring | Giant companies |
2) Mailchimp – Multi-channel advertising software
4.4/5 (5000+ critiques)
Mailchimp has developed from a easy electronic mail service supplier to a complete advertising platform that features electronic mail, web site constructing, social media, and extra. Its energy lies in offering small companies with all of the instruments they want in a single place, although its interface can typically really feel cluttered in comparison with extra centered options.
Key options
- Complete Advertising Hub: Entry electronic mail, touchdown pages, social media, digital advertisements, and web site constructing all from one platform.
- AI-Powered Instruments: Generate content material, design property, and optimize campaigns with Mailchimp’s increasing suite of AI options.
- Web site & Touchdown Web page Builder: Create Search engine marketing-optimized, mobile-responsive web sites with limitless pages and bandwidth with out further instruments.
- Buyer Journey Builder: Design automated workflows with 60+ triggers primarily based on consumer habits, buy historical past, or engagement.
- Predictive Analytics: Leverage buyer lifetime worth and buy probability metrics to focus on your most respected viewers segments.
Mailchimp has a free plan, however pricing begins at $13/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | 1000 month-to-month electronic mail sends, restricted pre-built electronic mail templates & inventive assistant |
| Necessities | $13/month | 5,000 electronic mail sends, popup types, electronic mail scheduling |
| Commonplace | $20/month for 500 contacts | Every part in Necessities + customized experiences, 6,000 sends/month, SMS and MMS add-on, superior segmentation |
| Premium | $350/month | Every part in Commonplace + limitless customers, 150,000 sends/month, cellphone & precedence assist |
Issues earlier than going with Mailchimp
Mailchimp’s pricing construction has turn into more and more costly over latest years, with the Premium plan leaping to $350/month. Superior instruments like branching automation and multivariate testing are restricted to higher-tier plans, limiting performance for budget-conscious customers.
Moreover, the platform imposes strict automation limits on the Necessities plan (solely 4 journey factors), forcing upgrades for extra complicated workflows.
“After I migrated again to Marketing campaign Monitor from Mailchimp, my gross sales and management staff remark about how good they regarded. Drip Marketing campaign, Automation, Journey function is best to make use of of its counterparts as nicely.”
✓ 30 days free
✓ No card required
Learn extra: Top 17 Mailchimp Alternatives That Offer Better Pricing Plans
3) Brevo – Price range-friendly different
4.5/5 (2000+ critiques)
Previously referred to as Sendinblue, Brevo presents one of the vital beneficiant free plans within the business with limitless contacts and 300 emails per day. Its energy lies in offering reasonably priced entry to electronic mail, SMS, WhatsApp, and chat advertising in a unified platform.
Key options
- Limitless Contacts: Even the free plan permits limitless contacts, charging solely primarily based on electronic mail quantity relatively than checklist dimension.
- Multi-Channel Communication: Combine electronic mail, SMS, WhatsApp, and dwell chat in a single platform for cohesive buyer interactions.
- AI-Powered Instruments: Generate content material, optimize ship instances, and summarize chat conversations routinely with Aura AI.
- Common Inbox: Centralize communications from electronic mail, SMS, Fb, Instagram, and dwell chat in a single interface for streamlined customer support.
- Buyer Knowledge Platform: Unify information throughout advertising, gross sales, and repair for complete buyer profiles and segmentation.
Brevo has a free plan, however pricing begins at $9/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | Limitless contacts, 300 emails/day, electronic mail assist, SMS advertising (pay-as-you-go), fundamental options |
| Starter | $9/month | 5,000 emails/month, no each day sending restrict, A/B testing, no Brevo brand(add on) |
| Enterprise | $18/month | 5,000 emails/month, advertising automation, predictive sending, touchdown pages, A/B testing. |
| Enterprise | Customized pricing | Limitless contacts, customized quantity of emails, precedence assist, unique options, superior integrations |
Issues earlier than going with Brevo
Some superior options like A/B testing and multi-user entry require higher-tier plans or add-ons. SMS and WhatsApp pricing varies broadly relying on vacation spot nations, which might result in unpredictable prices.
Learn subsequent: We Compared 17 Brevo Alternatives – Here are the Top 3
4) Klaviyo – Good for ecommerce manufacturers
4.6/5 (1000+ critiques)
Klaviyo focuses on ecommerce advertising with deep integrations for on-line shops and highly effective predictive analytics. It’s designed for manufacturers that wish to leverage buyer information for extremely personalised, revenue-generating campaigns throughout electronic mail, SMS, and cellular apps.
Key options
- Unified Buyer Knowledge: Construct complete buyer profiles that mix buy historical past, looking habits, and engagement information.
- Predictive Analytics: Forecast buyer lifetime worth, churn threat, and subsequent buy date to optimize focusing on and presents.
- Multi-Channel Orchestration: Coordinate messaging throughout electronic mail, SMS, and cellular push notifications from a single platform.
- Product Suggestions: Robotically counsel related merchandise primarily based on looking or buy historical past to drive repeat gross sales.
- Evaluations Platform: Acquire and show buyer critiques for merchandise with pre-built electronic mail flows for evaluate solicitation.
Klaviyo has a free plan, however pricing begins at $45/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | As much as 250 contacts, 500 electronic mail sends/month, 150/mo SMS credit, electronic mail assist (first 60 days) |
| $45/month | 15,000 Emails monthly, 350+ built-in integrations, built-in reporting dashboards, generative AI | |
| E-mail & SMS | $65/month | Every part in E-mail + 1250 SMS/MMS credit/month, multi-channel segmentation |
Issues earlier than going with Klaviyo
Klaviyo’s platform is closely optimized for e-commerce companies, making it much less appropriate for service-based firms or B2B organizations. The platform’s critiques and superior information platform options require add-on purchases past the bottom pricing.
“…Our deserted cart gross sales went from 7% to 19% after altering to utilizing Marketing campaign Monitor…”
✓ 30 days free
✓ No card required
Learn extra: 17 Klaviyo Alternatives That Offer Better Value for Small Businesses
5) Fixed Contact – Consumer-friendly occasion administration software
4.1/5 (6000+ critiques)
Fixed Contact focuses on simplicity and accessibility, making it excellent for small companies and nonprofits that need easy electronic mail advertising with no steep studying curve. Its standout function is built-in occasion administration, setting it aside from most rivals.
Key options
- Occasion Advertising: Host occasions, promote tickets, and course of funds through Stripe or PayPal immediately throughout the platform.
- AI Copy Generator: Robotically draft messaging primarily based on marketing campaign objectives to speed up content material creation.
- Social Media Integration: Schedule and publish content material to Fb, Instagram, and LinkedIn alongside electronic mail campaigns.
- Newbie-Pleasant Interface: Navigate an intuitive platform designed particularly for customers with restricted technical experience.
- Reside Onboarding Assist: Get personalised steerage throughout setup to make sure profitable implementation.
Pricing begins at $12/month
| Plan | Worth | Options | Greatest For |
|---|---|---|---|
| Lite | $12/mo (as much as 500 contacts) | drag-and-drop electronic mail editor, AI copy generator, and electronic mail templates | Small companies |
| Commonplace | $35/mo (as much as 500 contacts) | All Lite options, 3 automation templates, AI marketing campaign builder, and automated resend to non-openers | Rising companies |
| Premium | $80/mo (as much as 500 contacts) | Similar as Commonplace, plus limitless templates, customized automations, auto-send welcome emails | Established firms |
Issues earlier than going with Fixed Contact
Fixed Contact presents restricted automation capabilities in its lower-tier plans, with the Lite plan together with only one automation template. Superior reporting and limitless segmentation require the Premium plan, which is considerably costlier.
“After utilizing different advertising automation platforms like HubSpot, SurveyMonkey and Fixed Contact, Marketing campaign Monitor is the very best. We’re now getting 38% open charges on our engaged lists and 12% click on by way of charges from electronic mail… which is far above business requirements.”
✓ 30 days free
✓ No card required
Learn extra: Constant Contact Alternatives That Offer Improved Automation Features
6) SendGrid – Developer-friendly advertising platform
4/5 (300+ critiques)
SendGrid, a Twilio firm, presents a developer-first method to electronic mail advertising with highly effective APIs and dependable supply infrastructure. It’s excellent for technical groups that want programmatic management over their electronic mail communications and transactional messages.
Key options
- Trade-Main Deliverability: Profit from 99% inbox placement charges and 1.9-second median supply pace.
- Strong APIs and SDKs: Combine electronic mail performance immediately into functions with well-documented code libraries.
- Dynamic Templates: Create reusable electronic mail designs with Handlebars syntax for superior personalization.
- Devoted IPs: Preserve sender repute with devoted IP addresses (accessible on higher-tier plans).
- Actual-Time Analytics: Monitor supply metrics, engagement, and efficiency with complete dashboards.
SendGrid has a free plan, however pricing begins at $19.95/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | 100 emails/day, fundamental analytics, SMTP relay |
| Necessities | $19.95/month | 50,000 – 100,000 emails/month, analytics & deliverability optimization |
| Professional | $89.95/month | 100,000 – 2,500,000 emails/month, 5 occasion webhook, devoted IPs included, subuser administration, 2,500 electronic mail validation |
| Premier | Customized pricing | Customized electronic mail quantity, devoted IPs, precedence assist, single sign-on (SSO), 1,000 further teammates |
Issues earlier than going with SendGrid
SendGrid’s interface prioritizes performance over user-friendliness, making it difficult for non-technical entrepreneurs. Many key options like automation, devoted IPs, and validation are solely accessible on higher-priced plans.
Learn subsequent: We Compared 12+ User-Friendly SendGrid Alternatives
7) GetResponse – Advertising platform for content material creators
4.3/5 (700+ critiques)
GetResponse combines conventional electronic mail advertising with webinars, gross sales funnels, and course creation instruments. It’s significantly well-suited for companies that wish to monetize information by way of on-line programs and membership websites.
Key options
- AI Course Creator: Construction programs, modules, and quizzes routinely from easy matter descriptions.
- Webinar Performance: Host dwell and on-demand webinars immediately throughout the platform with out further software program.
- Conversion Funnels: Construct full gross sales processes with built-in pages, types, emails, and fee processing.
- Ecommerce Instruments: Get well deserted carts and create promo codes in your on-line retailer.
- AI Marketing campaign Generator: Create full campaigns together with touchdown pages, emails, and newsletters from easy prompts.
Pricing begins at $19/month
| Plan | Worth | Options |
|---|---|---|
| E-mail Advertising | $19/month (1000 contacts) | AI electronic mail generator, limitless autoresponders, AI touchdown pages, customized automation workflow |
| Marketer | $59/month (1000 contacts) | E-newsletter income statistics, promo codes, electronic mail supply scheduling, segmentation, gross sales funnels |
| Creator | $69/month (1000 contacts) | AI course creator, as much as 500 college students, cellular app for college kids, quizzes and certificates, creator profile, premium newsletters |
| Max | Customized pricing | Premium, precedence assist, devoted IP tackle, single sign-on (SSO), SMS advertising, cellular push notifications, AI product suggestions |
Issues earlier than going with GetResponse
The platform has a studying curve for superior options like funnels and programs. SMS advertising prices further and is barely accessible on the Enterprise tier, limiting multi-channel capabilities for smaller companies.
Learn subsequent: We Compared 17 GetResponse Alternatives – Here’s our Feedback
8) ConvertKit (now Equipment) – Good for impartial creators
4.4/5 (200+ critiques)
Equipment (previously ConvertKit) is designed particularly for impartial creators like writers, podcasters, and artists. It focuses on rising and monetizing audiences by way of newsletters, digital merchandise, and creator suggestions.
Key options
- Creator Community: Develop organically by showing in different creators’ sign-up flows or by way of paid suggestions.
- Built-in Commerce: Promote digital merchandise, subscriptions, and settle for one-off donations with out third-party instruments.
- Visible Automation Builder: Design subscriber journeys with an intuitive, visible workflow editor.
- Single Listing Administration: Keep away from duplicate billing with a tag-based system as an alternative of a number of lists.
- E-newsletter Referral System: Encourage subscribers to share your content material with built-in referral monitoring.
ConvertKit has a free plan, however pricing begins at $29/month
| Plan | Worth | Options |
|---|---|---|
| E-newsletter | $0/month | As much as 1,000 subscribers, limitless touchdown pages and types, promote digital merchandise and subscriptions |
| Creator | $29/month for 1,000 subscribers | Limitless visible automations & electronic mail Sequences, free & paid suggestions, good suggestions, apps, RSS campaigns, polls |
| Creator Professional | $59/month for 1,000 subscribers | Fb customized audiences, e-newsletter referral, subscriber engagement scoring, deliverability reporting, insights, 24/7 precedence assist |
Issues earlier than going with ConvertKit
The platform is closely centered on particular person creators and will lack some options wanted by bigger groups or companies. The educational curve for energy customers could be steep, as options just like the Commerce and Sponsor Community require time to grasp.
“Marketing campaign Monitor very consumer pleasant. The assist is outstanding. It helps us attain a big viewers in a private approach and a format which drives outcomes above business benchmarks.”
✓ 30 days free
✓ No card required
Learn extra: ConvertKit Alternatives That Better Support Business Growth
9) AWeber – Dependable electronic mail advertising with AI help
4.2/5 (600+ critiques)
AWeber is among the longest-standing electronic mail advertising platforms, recognized for distinctive deliverability and easy performance. Current AI enhancements have modernized the platform whereas sustaining its reliability.
Key options
- AI Writing Assistant: Generate full emails or e-newsletter drafts in your model voice to beat author’s block.
- Touchdown Web page Builder: Create conversion-focused pages with 100+ templates and built-in types.
- Net Push Notifications: Re-engage web site guests with browser-based notifications alongside electronic mail.
- Ecommerce Instruments: Promote digital items, subscriptions, and settle for donations with low transaction charges.
- Distinctive Deliverability: Profit from a 99.8% supply price backed by in-house specialists.
Pricing begins at $15/month
| Plan | Worth | Options |
|---|---|---|
| Lite | $15/month for 500 contacts | Ship 10x subscriber max, 1 electronic mail checklist, 3 touchdown pages, 3 electronic mail automations, 3 customers, 1 customized section, analytics, touchdown web page options, Gross sales monitoring and low transaction charges |
| Plus | $30/month for 500 contacts | Every part in Lite + reporting and analytics, touchdown web page options, Gross sales monitoring and low transaction charges, take away AWeber branding |
| Limitless | $899/month | Every part in Plus + 15x subscriber quantity |
Issues earlier than going with AWeber
AWeber’s deep function set can be overwhelming for absolute newbies, making the interface complicated to navigate. Whereas AWeber’s electronic mail options are strong, it lacks SMS and cellular push notifications, limiting communication channels.
Learn extra: 15 AWeber Alternatives That are Cost-Effective
10) Omnisend – Ecommerce-focused multi-channel advertising
4.6/5 (900+ critiques)
Omnisend focuses on ecommerce advertising with pre-built workflows and shoppable content material blocks designed particularly for on-line shops. Its energy lies in coordinating electronic mail, SMS, and net push notifications for cohesive buyer experiences.
Key options
- Multi-Channel Campaigns: Coordinate electronic mail, SMS, and net push notifications from a single platform.
- Product Evaluations: Acquire and show buyer critiques with automated electronic mail/SMS requests post-purchase.
- Pre-Constructed Ecommerce Flows: Implement welcome sequence, cart abandonment, and browse abandonment campaigns immediately.
- Shoppable Content material Blocks: Add product pickers, dynamic low cost codes, and “Wheel of Fortune” components to emails.
- Marketing campaign Booster: Robotically resend campaigns to non-openers with totally different topic traces to extend engagement.
Pricing begins at $16/month
| Plan | Worth | Options |
|---|---|---|
| Commonplace | $16/month for 500 contacts | 500 emails/month, 6,000 emails/month, limitless net push notifications, 1,000 revealed critiques (Shopify), success supervisor (from $400) |
| Professional | $59/month for 500 contacts | 2,500 contacts, world SMS messaging, limitless emails, limitless net push notifications, limitless revealed critiques (Shopify), 24/7 precedence assist, superior reporting |
| Enterprise | Customized pricing | Every part in Professional + devoted account supervisor, deliverability assist, customized IP tackle, precedence assist |
Issues earlier than going with Omnisend
Some options, significantly product critiques, are solely accessible for Shopify shops. The platform’s quarterly pre-pay requirement for the 30% low cost could not go well with companies with monthly-only budgets.
“I’ve 4 shops and use Marketing campaign Monitor on all 4. It has each function you want for a whole electronic mail advertising construction PLUS on-site advertising resembling critiques and proposals and snippets and the checklist goes on. However the very best factor? It simply retains making us cash”
✓ 30 days free
✓ No card required
Learn extra: Omnisend Alternatives That Work Better for Non-Shopify Stores
11) Moosend – E-mail advertising with AI enhancement
4.7/5 (700+ critiques)
Moosend presents aggressive pricing with a function set that rivals costlier platforms. It’s significantly interesting to budget-conscious entrepreneurs who want superior capabilities with out premium prices.
Key options
- Inexpensive Per-Contact Pricing: Pay primarily based in your checklist dimension with no ship quantity caps on paid plans.
- AI-Enhanced Instruments: Generate electronic mail copy, topic traces, and product descriptions with built-in AI.
- Visible Workflow Builder: Create automated sequences with triggers for opens, clicks, purchases, and customized occasions.
- SMTP Server Entry: Ship through Moosend’s infrastructure for dependable supply of transactional emails.
- Touchdown Pages and Kinds: Construct conversion-focused pages and subscription types with out further instruments.
Pricing begins at $9/month
| Plan | Worth | Options |
|---|---|---|
| Lite | $9 for as much as 500 contacts | Limitless electronic mail campaigns/sends, automation, touchdown pages, subscription types, smtp server |
| Professional | Customized pricing | All Professional options, transactional emails, devoted IPs, hosted information, customized experiences, SSO & SAML |
| Enterprise | Customized pricing | All options, account supervisor, precedence assist, staff members, SSO & SAML, deliverability & technique optimization |
Issues earlier than going with Moosend
Whereas Moosend presents glorious worth, some customers report occasional platform glitches and a much less polished consumer expertise in comparison with extra established suppliers.
The template library, whereas useful, isn’t as intensive as some rivals. Superior customers may discover some specialised options lacking in comparison with higher-priced options.
Learn subsequent: We Compared 12+ Moosend Alternatives with Better Pricing Models
12) Drip – Conduct-driven advertising for ecommerce
4.4/5 (400+ critiques)
Drip focuses on serving to ecommerce manufacturers create personalised buyer journeys primarily based on real-time habits. Its energy lies in turning purchasing information into automated, revenue-generating campaigns.
Key options
- Dynamic, Behavioral Segments: Create viewers segments that replace in real-time primarily based on buyer actions.
- Visible Workflow Builder: Design multi-step journeys with electronic mail, onsite messaging, and social retargeting elements.
- Onsite Campaigns: Show focused popups, slide-ins, and embedded types primarily based on customer habits.
- Ecommerce Knowledge Sync: Pull in orders, product views, and buyer attributes from main purchasing platforms.
- Income Attribution: Observe electronic mail and automation-driven gross sales with complete dashboards.
Pricing begins at $39/month
| Plan | Worth | Options |
|---|---|---|
| Commonplace | $39/month for two,500 contacts | Limitless electronic mail sends, dynamic segments, as much as 50 workflows, limitless sub-accounts, open API entry, onsite campaigns |
Issues earlier than going with Drip
Drip presents solely a single pricing tier that scales with checklist dimension, with no lower-cost possibility for very small lists. The platform focuses totally on electronic mail and onsite messaging, missing native SMS capabilities.
“We’ve used Marketing campaign Monitor for a few totally different companies and maintain coming again every time we open a brand new retailer. The value is a no brainer given the quantity of income it helps generate for our firm…”
✓ 30 days free
✓ No card required
Learn extra: Drip Alternatives With Better Multi-Channel Capabilities
13) MailerLite – Respectable for promoting digital merchandise
4.6/5 (1000+ critiques)
MailerLite combines simplicity with affordability, making it excellent for small companies and creators. Past electronic mail advertising, it presents web site constructing, digital product gross sales, and touchdown pages in a single unified platform.
Key options
- Digital Product Gross sales: Promote ebooks, programs, and different digital merchandise immediately by way of the platform with no transaction charges.
- Web site Builder: Create and host full web sites with blogs, Search engine marketing controls, and customized domains.
- Wealthy-Textual content & HTML Editors: Select between easy text-based emails or totally custom-made HTML designs.
- Dynamic Content material Blocks: Present or cover electronic mail sections primarily based on subscriber segments for personalised messaging.
- Inexpensive Pricing: Entry core options at cheaper price factors than many rivals.
MailerLite has a free plan, however pricing begins at $10/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | 12,000 emails, assist for 30 days, drag-and-drop editor, automation, reporting, signup & pop-ups |
| Rising Enterprise | $10/month for 500 subscribers | Promote digital merchandise, dynamic emails, auto-resend, multivariate testing, unsubscribe web page builder |
| Superior | $20/month for 500 subscribers | Sensible sending, Fb integration, HTML editor, promotion pop-ups, choice heart, AI writing |
| Enterprise | Customized pricing | Limitless customers, dwell assist, success supervisor, devoted IP & deliverability session, account audit |
Issues earlier than going with MailerLite
Whereas MailerLite excels in simplicity, it lacks a number of the superior automation capabilities discovered in additional refined platforms.
The approval course of for brand new accounts can typically delay getting began, and a few customers report occasional deliverability points. The template choice, whereas high-quality, isn’t as intensive as some rivals.
Learn subsequent: We Compared 15 MailerLite Alternatives – Here’s the Winner
14) Sendlane – Respectable E-commerce deliverability
4.7/5 (60+ critiques)
Sendlane focuses on high-performance electronic mail advertising with a give attention to deliverability and conversion optimization for on-line retailers.
Key options
- Deliverability Optimization – Profit from proactive monitoring and infrastructure designed to maximise inbox placement.
- Conduct-Primarily based Automation – Create refined workflows triggered by buyer actions to drive extra conversions.
- Deep Knowledge Integration – Join buyer information out of your retailer, CRM, and different instruments to ship focused messages.
- Machine Studying Ship Time Optimization – Robotically ship emails when every subscriber is almost certainly to interact.
- Income Analytics – Observe precisely how campaigns influence your backside line with detailed attribution reporting.
Pricing begins at $100/month
| Plan | Worth | Options |
|---|---|---|
| Development | $100/month | 50,000 emails/month, limitless contacts, behavior-based automation, deep information integration, 24/7 assist |
| Skilled | Customized pricing | Deliverability monitoring, customized onboarding with implementation associate, assisted integration |
| Enterprise | Customized pricing | 2x monthly program critiques, deliverability assets, elective devoted IP, exporting & importing contacts, integration configuration |
Issues earlier than going with Sendlane
Sendlane’s pricing construction begins greater than many rivals, making it much less accessible for small companies or these simply beginning with electronic mail advertising. The platform is closely optimized for e-commerce, so service companies won’t profit from all of the specialised options. Some customers report a steeper studying curve.
15) HubSpot – Advertising platform with CRM integration
4.4/5 (12K+ critiques)
HubSpot Advertising Hub is a part of a complete CRM platform that features gross sales, service, and operations instruments. It’s excellent for companies that wish to align their total buyer journey from first contact to loyal buyer.
Key options
- All-in-One Platform: Join advertising with gross sales, service, and operations in a unified system.
- Content material Administration System: Create and optimize web site content material with built-in Search engine marketing instruments.
- Advertising Automation: Construct refined workflows triggered by contact properties or behaviors.
- ABM Instruments: Implement account-based advertising methods with firm scoring and focusing on.
- Complete Analytics: Observe efficiency throughout advertising channels with attribution reporting.
HubSpot has a free plan, however pricing begins at $15/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | Free for as much as 2 customers. |
| Advertising Hub Starter | US$15/mo/seat (1,000 advertising contacts) | Kinds, electronic mail advertising, dwell chat, messaging insights (Beta), automation |
| Skilled | $800/month (2,000 advertising contacts) | SMS (add-on), personalization, groups, social media, omni-channel automation, lead scoring |
| Enterprise | $3,600/month (10,000 advertising contacts) | Journey analytics, restrict entry to content material and information, AI social inbox insights, lookalike lists, breeze social agent, income attribution, journey automation |
Issues earlier than going with HubSpot
HubSpot’s pricing will increase considerably as you entry extra superior options. The platform requires substantial funding to unlock its full potential, with many key capabilities reserved for higher-tier plans.
“Having used Mailchimp and HubSpot, Marketing campaign Monitor has the very best workflow software, permitting you to create totally different workflows primarily based on varied buyer interactions”
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Learn subsequent: We In contrast 15 Inexpensive HubSpot Options – Right here’s the Winner
16) Zoho Campaigns – E-mail advertising with CRM integration
4.4/5 (700+ critiques)
Zoho Campaigns presents cost-effective electronic mail advertising with deep integration into the broader Zoho ecosystem. It’s significantly invaluable for companies already utilizing Zoho CRM or different Zoho functions.
Key options
- Seamless Zoho CRM Integration: Synchronize contacts, campaigns, and analytics with Zoho’s CRM platform.
- Autoresponders and Workflows: Create automated sequences primarily based on subscriber actions or time intervals.
- Social Media Campaigns: Handle electronic mail and social media advertising from a single interface.
- A/B Testing: Optimize campaigns by testing topic traces, content material, and sender data.
- Inexpensive Pricing: Entry skilled electronic mail advertising capabilities at budget-friendly charges.
Zoho Campaigns has a free plan, however pricing begins at $4
| Plan | Worth | Options |
|---|---|---|
| Free plan | $0 (2,000 contacts) | 6,000 emails/month, 5 customers, signup types, restricted ready-to-use electronic mail templates, compliance test |
| Commonplace | $4/month | Limitless emails, fundamental segmentation, ready-to-use electronic mail templates, fundamental drag-and-drop, add-on SMS |
| Skilled | $6/month | Cart abandonment and buy follow-ups, pop-up types, dynamic content material, optimum open time sends, add-on SMS |
Issues earlier than going with Zoho Campaigns
The platform’s biggest energy—integration with Zoho merchandise—is usually a limitation for these utilizing different CRM or enterprise instruments. The interface feels dated in comparison with extra trendy options, with a steeper studying curve.
The Verdict: Which ActiveCampaign different must you select? (Our prime 3 picks)
After completely testing all 16 options, listed here are our prime suggestions:
- Marketing campaign Monitor: The perfect stability of highly effective options and value. Its intuitive interface, excellent design capabilities, and dependable deliverability make it our prime decide for many companies looking for an ActiveCampaign different. The platform’s 24/7 assist and clear pricing construction tackle two of ActiveCampaign’s most typical ache factors.
- Brevo: Greatest for budget-conscious companies that want multi-channel capabilities. With its beneficiant free plan, limitless contacts coverage, and built-in electronic mail, SMS, and chat options, Brevo presents distinctive worth for rising firms.
- Klaviyo: The superior selection for ecommerce manufacturers. Its deep information integration, predictive analytics, and multi-channel orchestration make it unmatched for on-line shops centered on buyer retention and lifelong worth.
Your excellent selection finally relies on your particular wants, technical experience, and price range. Think about beginning with free trials of your prime contenders to seek out your good match.
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