Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now

In the meantime, a Nielsen spokesperson has mentioned the agency is “proud” to be the primary firm to earn accreditation for giant information + panel and first-party reside streaming, whereas it continues to broaden out-of-home measurement.

“Huge information + panel is the most recent innovation that’s pushed, supported, and embraced by our shoppers, and it represents essentially the most correct measurement thus far,” a Nielsen spokesperson mentioned. 

On the identical time, advert patrons are preserving the door open for opponents like VideoAmp.

“Within the larger 50,000-foot view, VideoAmp has made a variety of strides, and so they’ve achieved loads,” a media purchaser who attended Vampfront informed ADWEEK. 

One media purchaser talking anonymously mentioned that Nielsen is “not the one recreation on the town,” and VideoAmp has “emerged as a real competitor.”