Made in USA pasta company scales to all 50 states with Amazon tools

Three sisters from Grand Forks, North Dakota, have remodeled their household wheat farm right into a nationwide pasta model utilizing Amazon’s small enterprise infrastructure, based on a July 18, 2025 announcement from Amazon. Annie Gorder, Grace Lunski, and Mollie Ficocello launched Three Farm Daughters in 2020 and scaled from 38 native retail shops to distribution throughout all 50 states and Canada by means of Amazon’s platform.

The corporate’s farm-to-table method aligns with rising client demand for genuine American-made merchandise. Shopper choice for domestically produced items has intensified amid provide chain issues and high quality transparency expectations. Three Farm Daughters exemplifies this development by sustaining full management over their wheat cultivation, processing, and distribution whereas emphasizing their North Dakota agricultural heritage.

In response to the Amazon announcement, the sisters utilized Achievement by Amazon (FBA) to outsource order success and customer support operations. “As quickly as we had been arrange,” Ficocello acknowledged, “we might simply belief in Amazon.” The platform enabled the corporate to give attention to product growth whereas Amazon dealt with storage, supply, and returns.

The enterprise emerged from Sproule Farms, the place the household grows a resistant starch wheat selection that incorporates naturally excessive fiber content material. This wheat produces pasta with considerably totally different dietary properties in comparison with conventional varieties. The resistant starch composition creates a 70-30 ratio inverse to traditional wheat, producing what the corporate calls prebiotic fiber advantages.

Made in USA positioning drives aggressive benefit

Three Farm Daughters advantages from the mounting recognition of “Made in USA” positioning as shoppers more and more worth home manufacturing authenticity. The corporate’s full vertical integration from seed to shelf allows legit home origin claims that resonate with quality-conscious shoppers.

Current regulatory developments underscore the significance of genuine American manufacturing claims. In response to Federal Trade Commission enforcement actions from July 8, 2025, regulators are cracking down on false “Made in USA” claims throughout Amazon and Walmart marketplaces. Corporations should substantiate such claims with competent proof demonstrating merchandise meet the “all or nearly all” home normal.

This regulatory surroundings creates aggressive benefits for legitimately home producers like Three Farm Daughters. Their wheat originates from Sproule Farms in North Dakota, will get processed into pasta utilizing conventional bronze die strategies, and ships immediately from American amenities. The traceable provide chain eliminates compliance dangers whereas constructing client belief by means of verified authenticity.

Market tendencies point out shoppers can pay premium costs for verified home merchandise. The authenticity issue extends past patriotic sentiment to embody high quality perceptions, provide chain transparency, and environmental concerns associated to diminished transportation distances.

Technical wheat innovation drives product differentiation

Three Farm Daughters sources wheat flour from their household operation that grows a specialty selection with altered starch composition. Conventional wheat incorporates roughly 70% of 1 starch kind and 30% of one other, whereas their selection inverts this ratio. The resistant starch grain resists digestion within the small gut and passes to the massive gut, creating prebiotic results.

The home cultivation of this specialty wheat selection demonstrates how American agriculture can compete by means of innovation reasonably than commodity pricing. Small-scale specialty manufacturing allows high quality management and traceability that mass-produced imported alternate options can not match. This method displays broader tendencies in American meals manufacturing towards premium, health-focused merchandise that command larger margins.

In response to a Farm Journal YouTube Channel episode titled Grow Getters: How Did Three North Dakota Farm Sisters Create a Successful Pasta Brand?, shoppers started reporting sudden advantages from the pasta consumption. “We had some diabetics that had been in our emails like hey women that is so superior I do not know in case you are conscious of this however after I eat your pasta my blood sugar’s not spiking,” Grace defined throughout the interview with host Davis Michaelson. The corporate subsequently obtained low glycemic index verification by means of medical testing.

The manufacturing course of makes use of bronze die extrusion reasonably than Teflon dies. Bronze creates a rough, porous texture that allows higher sauce adhesion in comparison with smoother Teflon-extruded pasta. This premium manufacturing technique aligns with the corporate’s positioning as a farm-to-table specialty meals producer.

The pasta line consists of cavatappi, elbow macaroni, rotini, penne, and spaghetti varieties. In response to firm data, cavatappi represents one of many best-selling shapes alongside penne pasta. The spaghetti selection launched as an internet unique earlier than increasing to retail distribution. Amazon infrastructure allows nationwide enlargement.

The corporate initially delivered merchandise on to retail shops throughout North Dakota and Minnesota. In response to the announcement, Three Farm Daughters reached 38 shops by means of self-delivery earlier than transitioning to Amazon’s distribution community. Members of the family, together with husbands and farmworkers, assisted with back-door deliveries to grocery shops.

Entire Meals Market contacted the corporate through e-mail inquiry, which the sisters initially questioned as potential spam. The retailer relationship developed alongside the corporate’s model redesign, which added the distinctive pink packaging presently used throughout the product line.

Amazon’s Vendor Central platform supplied instruments for product itemizing, pricing, and promotion administration. The corporate additionally utilized Amazon Advertisements companies to drive buyer acquisition. In response to survey information cited within the announcement, 91% of small and medium companies promoting on Amazon agree they use the platform for its number of instruments and companies.

The FBA program provides transport charges which can be 70% much less per unit than comparable premium choices from different carriers, based on Amazon. This value construction enabled Three Farm Daughters to compete nationally with out growing their very own logistics infrastructure.

Enterprise development displays broader small enterprise tendencies

Three Farm Daughters now employs roughly 10 individuals, together with employees devoted to advertising and marketing, finance, and analytics capabilities. The corporate companions with companies to handle enterprise operations whereas sustaining presence in over 1,300 grocery shops together with Albertsons, Contemporary Thyme, and Entire Meals Market.

Progressive Farmer journal acknowledged Three Farm Daughters amongst its Finest Younger Farmers & Ranchers cohort in 2025 for example of agriculture’s future course. The popularity highlights how farm households are diversifying income streams by means of value-added merchandise.

In response to Amazon, impartial sellers like Three Farm Daughters have created greater than 2 million jobs in the USA to help their Amazon-related companies. Greater than 60% of gross sales in Amazon’s retailer originate from impartial sellers, with most categorised as small and medium-sized companies.

“Inside simply the primary three months of 2025, we now have been in a position to surpass our 2024 complete gross sales on Amazon,” Ficocello acknowledged within the announcement. The corporate allotted devoted promoting funds for the primary time in 2025, suggesting continued development trajectory.

This enlargement displays tendencies in agricultural entrepreneurship and e-commerce adoption that allow rural companies to entry nationwide markets. The success happens amid rising client choice for genuine American-made merchandise, as evidenced by Walmart’s recent “Grow with US” program launch supporting home suppliers. Small business tools and marketplace services proceed increasing entry to distribution infrastructure beforehand restricted to giant firms.

The timing coincides with elevated scrutiny of import dependency and provide chain resilience. American shoppers exhibit rising willingness to help home producers, significantly when merchandise provide superior high quality, transparency, and traceability in comparison with imported alternate options.

Group engagement maintains native connections

The prolonged household continues working Sproule Farms’ annual Cans 4 Corn fundraiser, which started in 2012. The occasion accepts canned items donations for the Salvation Military in trade for candy corn and potatoes. The farm crops over 1.5 acres of corn particularly for this neighborhood occasion, which will increase participation yearly.

The sisters initially left Grand Forks for school however returned to help the household farming operation. “The farm actually tugs at your heartstrings,” one sister defined throughout the Farm Journal Develop Getters episode. Household proximity and small-town neighborhood connections influenced their resolution to construct the enterprise of their hometown reasonably than relocating to metropolitan areas.

Religion-based values guided the corporate’s founding ideas, emphasizing clear, easy substances and clear client communication. The founders attended the identical faith-based school, which formed their method to enterprise relationships and neighborhood engagement.

The Three Farm Daughters model positions itself as a pantry staple from the farm, with plans to develop past pasta into different farm merchandise. The diversification technique leverages Sproule Farms’ potential to develop varied crops together with corn, soybeans, edible beans, wheat, oats, sugar beets, and potatoes.

Why this issues for the advertising and marketing neighborhood: This case demonstrates how specialised agricultural merchandise can scale by means of e-commerce platforms with out sacrificing product high quality or household farm operations. Three Farm Daughters exemplifies the aggressive benefits out there to genuine “Made in USA” producers as shoppers more and more worth home manufacturing transparency. Amazon’s infrastructure enables small businesses to compete nationally whereas sustaining legit origin claims, significantly essential as regulators improve enforcement of home labeling requirements. The success illustrates client demand for clear, health-focused meals merchandise that join on to agricultural sources whereas supporting American financial growth.

Timeline

Key terminology defined

Vertical Integration: This enterprise technique entails controlling a number of phases of the manufacturing and distribution course of inside a single firm. Three Farm Daughters demonstrates vertical integration by rising their very own wheat, processing it into pasta, and promoting on to shoppers by means of their very own model. This method differs from corporations that outsource varied manufacturing phases to totally different suppliers. Vertical integration offers higher high quality management, value administration, and provide chain reliability, whereas enabling corporations to seize worth at every manufacturing stage reasonably than paying markups to middleman suppliers.

Achievement by Amazon (FBA): Amazon’s logistics service that permits third-party sellers to retailer their merchandise in Amazon’s warehouses whereas Amazon handles storage, packaging, transport, customer support, and returns. For Three Farm Daughters, FBA eradicated the necessity to construct their very own distribution infrastructure or deal with particular person buyer shipments. The service allows small companies to supply Prime transport speeds {and professional} success companies that may in any other case require important capital funding. FBA expenses charges primarily based on space for storing and success actions, however offers entry to Amazon’s intensive logistics community.

Bronze Die Extrusion: A conventional pasta manufacturing method the place pasta dough is compelled by means of bronze plates with formed holes to create totally different pasta kinds. Bronze dies create a rougher, extra porous floor texture in comparison with trendy Teflon dies, which produce smoother pasta. The tough texture created by bronze dies permits sauces to stick higher to the pasta floor, enhancing taste supply and consuming expertise. This premium manufacturing technique usually prices greater than Teflon extrusion however produces higher-quality pasta that instructions premium pricing in specialty meals markets.

Resistant Starch: A sort of starch that resists digestion within the small gut and as an alternative passes to the massive gut, the place it capabilities equally to dietary fiber. Three Farm Daughters’ wheat selection incorporates larger ranges of resistant starch in comparison with typical wheat, creating prebiotic results that feed helpful intestine micro organism. This dietary attribute offers purposeful well being advantages past primary vitamin, permitting the corporate to place their pasta as a health-focused product reasonably than a commodity carbohydrate. Resistant starch additionally usually produces decrease glycemic responses in comparison with common starch.

Low Glycemic Index (GI): A measurement system that ranks carbohydrate-containing meals primarily based on how shortly they elevate blood sugar ranges after consumption. Meals with low GI values (55 or beneath) trigger slower, extra gradual will increase in blood sugar in comparison with excessive GI meals. Three Farm Daughters obtained medical verification of their pasta’s low GI ranking, which permits diabetic and pre-diabetic shoppers to take pleasure in pasta with out important blood sugar spikes. This certification offers scientific credibility for well being claims and differentiates their product from typical pasta within the health-conscious client phase.

Prebiotic Fiber: Dietary fiber that particularly feeds helpful micro organism within the digestive system, selling intestine well being and probably enhancing general wellness. Not like probiotics, which introduce new micro organism, prebiotics nourish current helpful micro organism already current within the digestive tract. Three Farm Daughters’ pasta incorporates prebiotic fiber resulting from its resistant starch content material, permitting the corporate to market purposeful well being advantages past primary vitamin. This positioning appeals to health-conscious shoppers prepared to pay premium costs for meals that present particular wellness advantages.

Clear Room Expertise: Privateness-preserving information collaboration techniques that permit a number of events to research mixed datasets with out exposing particular person consumer data or proprietary enterprise information. In digital promoting, clear rooms allow advertisers and publishers to collaborate on viewers concentrating on and measurement whereas sustaining information privateness compliance. Amazon Writer Cloud makes use of clear room know-how to assist advertisers leverage writer first-party information for concentrating on with out compromising consumer privateness. This method turns into more and more essential as third-party cookies disappear and privateness rules strengthen.

Farm-to-Desk: A advertising and marketing idea emphasizing direct relationships between meals producers and shoppers, usually highlighting native sourcing, minimal processing, and clear provide chains. Three Farm Daughters exemplifies farm-to-table by rising their very own wheat and controlling the complete manufacturing course of from discipline to completed product. This positioning appeals to shoppers in search of transparency, high quality assurance, and connection to agricultural sources. Farm-to-table advertising and marketing typically instructions premium pricing by emphasizing freshness, sustainability, and genuine agricultural heritage over mass-produced alternate options.

Cross-Marketing campaign Attain Measurement: An promoting analytics method that tracks what number of distinctive people see ads throughout a number of campaigns or platforms, eliminating duplicate counting when the identical individual encounters adverts from totally different campaigns. This measurement method offers extra correct viewers attain calculations in comparison with easy impression counting, which can rely the identical individual a number of instances. Superior cross-campaign measurement requires refined information integration and id decision capabilities, usually out there by means of main promoting platforms like Amazon DSP or Google Advertising Platform.

Provide Chain Resilience: The power of manufacturing and distribution networks to take care of operations and get better shortly from disruptions equivalent to pure disasters, political instability, or pandemic-related shutdowns. Three Farm Daughters’ home provide chain offers higher resilience in comparison with worldwide sourcing, decreasing dangers from border closures, transport delays, or overseas manufacturing disruptions. Provide chain resilience has develop into a key aggressive benefit as shoppers and companies prioritize reliability over lowest-cost sourcing, significantly following latest international provide chain disruptions that highlighted dependency dangers.

Abstract

Who: Annie Gorder, Grace Lunski, and Mollie Ficocello, three sisters from the Sproule farming household in Grand Forks, North Dakota, based Three Farm Daughters pasta firm.

What: The sisters scaled their specialty high-fiber pasta enterprise from 38 native shops to nationwide distribution throughout all 50 states and Canada utilizing Amazon’s small enterprise instruments, significantly Achievement by Amazon (FBA) and Vendor Central platform.

When: The corporate launched in 2020 and achieved nationwide enlargement by 2025, with Amazon saying their success story on July 18, 2025.

The place: Primarily based in Grand Forks, North Dakota, close to the Minnesota border within the Crimson River Valley, the corporate now distributes nationally by means of Amazon and maintains presence in over 1,300 grocery shops.

Why: The sisters utilized Amazon’s infrastructure to give attention to product growth whereas outsourcing logistics, customer support, and success operations, enabling them to compete nationally with out constructing their very own distribution community whereas sustaining their household farming operation.