“F1” already had by far Apple’s highest opening weekend in theaters, however now it is anticipated to cross $400 million, and has grow to be one in every of star Brad Pitt’s most profitable motion pictures.
In 2024, the query was whether or not Apple may ever produce a very hit film, and “F1” was believed to be its last attempt. Then in late June 2025, it opened to a report — for Apple — of over $55 million from 3,661 theaters throughout the US.
The movie opened internationally on the similar time, and the worldwide field workplace take was predicted to surpass $300 million by mid-July. As an alternative, at time of writing on July 18, 2025, the movie is estimated to have earned $399,481,913 worldwide, in keeping with Field Workplace Mojo.
All movies see their field workplace takings decline after their opening weekend, and partly as a result of studios do their greatest to make that weekend begin no later than Thursday. Nonetheless, weekends stay the height time for any film, and not less than domestically “F1” has executed regular enterprise since opening:
- First US weekend: $57,001,667
- Second US weekend: $25,781,267
- Third US weekend: $13,061,682
So the movie’s earnings have roughly halved every week within the US, and whereas no international element is accessible, it is prone to have dropped by related proportions. Whereas fairly typical, it is also spectacular that “F1” has maintained this success when two weekends after it opened, the brand new “Superman” film launched to $125,021,735 in US field workplace gross sales alone.
Nonetheless, “F1” is now formally solely $8.5 million away from crossing the $400 million mark. For comparability, Brad Pitt’s most profitable earlier movies have earned:
- World Warfare Z: $540,455,876
- Troy: $497,409,852
- Mr and Mrs Smith: $487,287,646
- Ocean’s Eleven: $450,717,150
- As soon as Upon a Time in Hollywood: $377,426,903
What this implies for Apple
All of Apple’s very complete advertising and marketing push has paid off, and this might imply that the corporate will resume planning big-budget motion pictures. It’s already stated to be taking a look at taking total control of distribution, moderately than having to revenue share with Warner Bros.
What it doesn’t but imply, although, is that the movie is worthwhile. No official manufacturing finances has been revealed, and business hypothesis has ranged from $200 million to $300 million.
Brad Pitt stars in Apple’s authentic movie F1. Picture credit score: Scott Garfield/Warner Bros/Apple Unique Movies
Even when the price of manufacturing was nearer to the decrease finish of that vary, there’s nonetheless the enormously costly distribution and advertising and marketing prices. Apple has been stated to have spent $50 million selling “F1,” however that is prone to be severely underestimated.
Nonetheless, the final business rule of thumb is {that a} movie should make again 2.5 instances its prices with a view to be thought-about worthwhile. Taking a $200 million manufacturing finances and a $50 million advertising and marketing one, “F1” would wish to earn $625 million to be in revenue.
Nonetheless, that rule of thumb works solely on the theatrical launch of a film. Apple could have spent this cash to get the movie made and proven in theaters, however it would then seemingly give it a paid-for on-demand launch.
After which it would stream it on Apple TV+, the place it is not less than prone to imply the streamer provides extra subscribers.
So regardless of virtually definitely crossing $400 million in field workplace gross sales in the course of the coming weekend, it is unlikely that “F1” will likely be worthwhile within the conventional sense. It is simply much more unlikely now that it will not in the end show to be a really worthwhile film for Apple.
Presently, Apple has just one extra film due out in theaters. That is “Highest 2 Lowest,” a way more low-budget providing, which is due out on August 22, 2025.
However in anticipation of the success of “F1,” Apple has already spent tens of tens of millions of {dollars} simply signing its makers to a deal to make a UFO conspiracy thriller.
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