[22:11] Cultural Relevance is the New Advert Placement — Within the age of revenge journey and blended work-life itineraries, United is aware of it’s not simply competing with different airways—it’s competing with each model for consideration. Maggie describes how they’ve shifted away from travel-endemic media to indicate up the place tradition lives: in sports activities, music, and tv. Their front-of-jersey partnership with Welcome to Wrexham is a standout instance. The purpose? Make the model really feel inevitable—even whenever you’re not excited about flying.
Source link
