Apple’s iPhone 17 launch occasion is anticipated to occur within the second week of September, persevering with Apple’s conventional occasion scheduling.
Apple is well-known to carry an occasion in early September to launch its latest vary of iPhones. For 2025, plainly there will not be a deviation from the same old timeline of occasions.
In accordance with Mark Gurman in Sunday’s “Energy On” newsletter for Bloomberg, he causes that Apple normally waits till the week after Labor Day to convey out new iPhones. Based mostly on that, it is anticipated that the occasion will happen within the week of September 8.
As for which day, Gurman provides that Apple favors Tuesdays, with some exceptions in recent times. A Monday occasion on September 8 might occur, however a September 9 or 10 occasion is extra seemingly.
As Apple does not maintain occasions on Fridays, that guidelines out September 12, whereas it has additionally equally prevented September 11 launches as a matter of respect.
True to type
Gurman has a fairly first rate observe report with regards to rumors and hypothesis about Apple and its merchandise. Nonetheless, that is extra a case of an informed guess and observing earlier type, fairly than needing particulars from an insider.
The final ten September Apple Events that includes iPhone launches occurred on:
- 2024: September 9 (Monday)
- 2023: September 12 (Tuesday)
- 2022: September 7 (Wednesday)
- 2021: September 14 (Tuesday)
- 2020: October 13 (Tuesday)
- 2019: September 10 (Tuesday)
- 2018: September 12 (Wednesday)
- 2017: September 12 (Tuesday)
- 2016: September 7 (Wednesday)
- 2015: September 9 (Wednesday)
Of the final ten years of Apple fall occasions for the iPhone, the overwhelming majority happen within the second week of September. There are some exceptions, resembling the 2 September 7 and the September 14 occasions, as you would need to be slightly versatile as to what constitutes per week in a month.
The large exception is October 2020, with the month-later iPhone occasion delayed by manufacturing points stemming from the COVID-19 pandemic. Even so, Apple nonetheless managed to schedule it within the second week of the month, and on a Tuesday.
The idea of a Tuesday occasion can be pretty robust, with 5 of the final ten iPhone fall occasions occurring on that day of the week. Other than 2024’s Monday occasion, the remainder are Wednesday launches, which looks as if an excellent secondary candidate.
Whereas there is no such thing as a official clarification for why Apple tends to carry its occasions on a Tuesday or Wednesday, it’s in all probability to permit attendees visiting the occasion to journey prematurely, to allow them to check out the brand new gadgets.
The iPhone 17 vary isn’t the one {hardware} Apple might launch through the occasion. It typically makes use of the presentation to introduce complementary {hardware}, with the Apple Watch Series 11, AirPods updates, and different merchandise prone to make an look.
An October occasion tends to comply with for Mac launches, however present hypothesis is for the principle MacBook Pro modifications to reach in early 2026 as a substitute.
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