A 30-meter tall cruise ship looms over Nanjing West Highway in Shanghai, its steel hull shining with Louis Vuitton’s monogram. Unveiled on June 28, 2025, on the HKRI Taikoo Hui complicated, this three-story, 1,600 sq. meter marvel isn’t only a retailer – it’s a must-see attraction that attracts in crowds with its ship-like design.
Stroll up and also you’re hit with a decrease hull that shines with silver monogram panels and a daring purple stripe, whereas the higher decks stack up like Louis Vuitton trunks, full with leather-based straps and white stitching. You possibly can’t miss the large LV-shaped anchor on the bow suggestions both.
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Step inside and also you’re greeted by the Visionary Journeys exhibition that sprawls throughout 1,200 sq. meters over the primary two flooring. Designed by OMA’s Shohei Shigematsu, it’s a 10-room maze that weaves Louis Vuitton’s story with a cinematic aptitude. You begin at Trunkscape, an archway of monogrammed trunks framed by LED nature scenes.
Every room in Visionary Journeys is like flipping by way of a chapter of Louis Vuitton’s ebook. The Origins room takes you again to 1859 on the Asnières workshop, displaying how these legendary hard-sided trunks have been born. Voyage is all in regards to the romance of journey with old-school posters and bag patents, whereas the Sport room flexes customized trunks for Formulation 1, FIFA, the Olympics, ski gear and racquets.
The Fragrance room is a sensory journey, from the 1927 Heures d’Absence bottle to as we speak’s scents by Jacques Cavallier-Belletrud. The Books room spotlights Gaston-Louis Vuitton’s writings, name-dropping followers like Ernest Hemingway. The Workshop and Testing rooms allow you to see the craft, with artisans wielding instruments referred to as “Louise” and “Louisette” to get each element excellent.
Upstairs and the retail flooring are a treasure chest of leather-based items, equipment and males’s and ladies’s ready-to-wear. Personalization is the star – hot-stamp stations supply Shanghai-exclusive designs like town skyline or ship-inspired motifs, so your buy turns into a one-off.
And high it off on the third flooring at Le Café Louis Vuitton the place French meets Haipai. Cooks Leonardo Zambrino and Zoe Zhou serve up dishes that mix East and West – monogrammed ravioli formed like jiaozi or a Caesar salad with yuzu. The café’s wooden and smooth lighting is sort of a classic ship cabin, with an outside terrace underneath parasols.
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