Immediately, Callaway’s campaigns see assist on TikTok, Instagram, and YouTube from Good Good Golf, Bob Does Sports, and Dude Perfect. It hosts launch events at Topgolf and brings within the San Diego Padres’ Manny Machado and provides chef Min Woo Lee his personal line of golf balls.

For the Glad Gilmore 2 debut, Callaway is internet hosting a Putt Glad Problem and having ambassadors Roger Steele, Horan, Herbert, and Underrated Golf founder and clutch putter Curry see what number of 10-foot putts they will drain in 30 seconds with the Hockey Stick Putter. On the American Century movie star golf match in Lake Tahoe this weekend, the putter is discovering its manner into the combination. When the movie itself debuts on July 25, Callaway is partnering with Topgolf on screenings and competitions the place gamers can win the putter for themselves. 

In Brooklyn, Odyssey connected a 70-foot putter to a Netflix billboard previewing Glad Gilmore 2. For the corporate that invested within the TravisMathew attire model and 5 Iron Golf simulators and merged with Topgolf (although the manufacturers are splitting later this 12 months), it’s a broad cultural and advertising and marketing technique that might make Glad Gilmore really feel at house—and Callaway isn’t too good for that house.

“Golf grew to become cool, and that wasn’t one thing that you could possibly say 25, 30 years in the past—definitely earlier than Tiger got here alongside—however now, by way of fashionable tradition, it’s not frowned upon to play golf anymore,” McInally mentioned. “So, how will we gas that? How will we get individuals enthusiastic about our manufacturers? But additionally, how will we get individuals excited in regards to the sport? That’s hopefully the place Glad Gilmore 2 goes to assist us.”




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