Measure executive branding on LinkedIn with Oktopost

B2B entrepreneurs have lengthy confronted a crucial measurement hole: the lack to quantify government branding on LinkedIn. All of us acknowledge that when executives present up on LinkedIn, it boosts credibility, visibility, and belief, not just for their very own private model however for the businesses they characterize. But, whereas LinkedIn Firm Pages provide native analytics, probably the most genuine and high-performing content material usually lives on LinkedIn Private Profiles.

As an authorized and trusted LinkedIn B2B Advertising and marketing Accomplice, Oktopost is proud to be among the many first platforms with entry to LinkedIn’s new Profile Analytics API. This marks a major step ahead in enabling entrepreneurs to grasp, scale, and show the influence of government visibility on LinkedIn.

In a social-first world, belief and visibility aren’t constructed solely on model pages; they’re earned by your individuals. As we explored above, an government’s LinkedIn presence carries monumental weight in shaping model notion, and for good purpose. LinkedIn is the place B2B affect lives, particularly in the case of thought management, worker advocacy, and government visibility. 

But social media managers have been flying blind, unable to correctly measure the influence of posts they ghostwrite for his or her government workforce or decide if these efforts are literally driving enterprise worth when utilizing Oktopost.

Now, put merely, when utilizing Oktopost to ghost-post on behalf of executives, you’ll have the info you want, proper inside Social BI, to steer your technique, justify your efforts, and scale what works.

What you may lastly monitor, with out the guesswork

Let’s say you’re a social media supervisor ghost-posting on your government workforce. You’re crafting thought management, managing their voice, and fueling model credibility from their LinkedIn Profiles related to Oktopost. Nevertheless, till now, you’ve had no streamlined option to measure the influence or join these posts to significant model outcomes outdoors of the LinkedIn platform itself.

Now inside Oktopost’s Social BI, you may:

Show your influence with follower progress

See what number of new followers every government positive aspects as you craft and create the proper content material, publish by publish, week by week. Attribute that progress on to your efforts and show your technique is constructing affect the place it counts.

Now, think about you’ve shifted your method. You’re leaning into short-form video to extend engagement and humanize your execs. However is it working?

Know in case your short-form video technique is working

Monitor key metrics like video views, distinctive viewers, and video watch time, all from private profiles. Know precisely how your video content material performs so you may double down on what works. Get granular insights into video views, distinctive viewers, and video watch time, so you may report confidently and optimize each publish.

And since attain and resonance matter past only one format…

Flip government posts into measurable influence

With profile analytics now obtainable inside Oktopost’s Social BI, you may lastly monitor the efficiency of each publish from impressions, attain, likes, reposts, and feedback, from every related government profile.

It’s all proper there, alongside your Firm Web page insights, Paid vs. Company presence, and worker advocacy information, providing you with the complete image multi functional platform.

You’ll be able to see what’s working, double down on content material that drives outcomes, and lastly show the enterprise worth of government branding on LinkedIn.

Govt branding, Quantified finally

As a launch day accomplice, Oktopost’s inclusion in LinkedIn’s new Profile Analytics API is a testomony to our robust relationship with LinkedIn and our monitor file of innovation in B2B social media.

Extra importantly, our integration into Oktopost’s Social BI makes it straightforward to trace, analyze, and act on private profile insights, side-by-side along with your Firm Web page efficiency and worker advocacy exercise. No silos. No guesswork. Simply clear, actionable information to drive your technique.

In case you’ve ever puzzled whether or not your government’s LinkedIn presence would possibly outperform the model web page, now you’ll know.

In case you’re able to measure what really strikes the needle in B2B social, that is your second. 

Already utilizing Oktopost? Attain out to your Account Supervisor to discover how one can make the most of Profile Analytics.

New to Oktopost? Let’s present you ways government branding can drive pipeline, not simply profile views.