Monopoly Go! Parodies ’90s Sitcoms in Latest Star-Studded Campaign

“The Cube Life” follows Monopoly Go’s first world marketing campaign final fall referred to as “Friendship Pays,” starring Chris Pratt, Keke Palmer, and Jason Momoa. Together with the well-known faces, Ferrell launched his model of Mr. Monopoly—a mascot that had been seen steadily since his delivery within the Thirties however had by no means beforehand spoken.

In in search of “attention-grabbing methods to maintain increasing on this world,” the company has additionally produced latest podcast and actuality present send-ups. “It’s a multiverse model that provides us permission to tackle completely different items of cultural commentary,” Barker stated.

Additionally a part of the brand new marketing campaign are spots that mimic throwback channel browsing, a misplaced artwork in in the present day’s streaming age. These advertisements star Mr. Monopoly in varied industrial satires, which Barker referred to as “a enjoyable journey down reminiscence lane.”

“The Cube Life” joins a protracted line of sitcom knock-offs, with the advert business parodying the beloved format usually lately as an simply digestible advertising hook.

2 years, $5 billion

Monopoly Go!, created in partnership with Hasbro, initially dropped in early 2023, snagging $3 billion in world gross income by summer season 2024, per Sensor Tower’s Retailer Intelligence. It has been deemed essentially the most profitable cellular recreation launch in historical past, owing largely to its frequent content material updates, ease of play, and social focus. Latest estimates put income at $5 billion, in accordance with Forbes.

The aim in creating Monopoly Go! was to copy the enduring board recreation in a cellular format, with a heavy emphasis on staff occasions and neighborhood constructing. 

Practically 10 million individuals—with the typical participant being 35 years previous—entry the sport each day, per Scopely, which tweaks options based mostly on participant suggestions. Offers with standard leisure giants like Disney’s Marvel and Star Wars franchises have helped to additional stoke fan curiosity and retention, per the model.

With the new property below its belt, Scopely lately acquired Niantic’s recreation unit—residence of AR pioneer Pokémon Go—for $3.5 billion.

“The Cube Life,” with extra incarnations nonetheless within the works, will roll out in paid and natural content material over quite a few digital platforms.