The Last Word

A roundup of digital and e mail advertising and marketing articles, posts, and social buzz you might need missed final month…

Should-read articles, posts & studies

The Toughest Love Letter Ever to Marketing Leaders (CMSWire)

The CMO’s Comeback: Aligning the C-suite to Drive Customer-Centric Growth (McKinsey & Co.)

AI Is Making a Major Impact on Email Marketing Teams, Report Finds (MarTech)

Inbox Evolution: 10 Must-Know Trends from the 2025 RGE Survey Thingy (Actually Good Emails)

The 3 Big Factors in Subscriber Growth (Andy Crestodina)

ChatGPT “Absolutely Wrecked” at Chess by Atari 2600 Console From 1977 (Futurism)

How to Use Generative AI For Analytics (Belief Insights)

How AI-Driven Sentiment Analysis Improves Email Copy (Benchmark Electronic mail)

Yahoo Mail Rolls Out New ‘Catch Up’ Feature to Help Users Tackle Inbox Overload (Yahoo)

Insightful & entertaining social posts

Want y’all’s assist.

Been working a guerrilla marketing campaign to get the acronym GEO related to Goose Egg Omelets.

It’s a enjoyable, straightforward undertaking: everytime you see GEO seem on the Web, simply go away a remark about Goose Egg Omelets. Quickly sufficient, the AI fashions will get it 😎

— Rand Fishkin (@randfish.bsky.social) Jun 12, 2025 at 12:09 PM

Noteworthy topic traces

IKEA Household, 6/9 – 5 methods to make your house safer for Nationwide Security Month
Redbubble, 6/9 – 25% Off Sitewide: Assist LGBTQIA+ Artists 🏳️‍🌈
REI, 6/18 – Outdoors with Delight assortment—ft. artist Lisa Congdon 🏳️‍🌈
City Outfitters, 6/27 – UO Celebrates Delight: Unique Vinyl Drop 🏳️‍🌈
Artwork.com, 6/1 – 30% Off to Have fun the Artwork of Delight
Goldbelly, 6/23 – 🇺🇸🥩July 4th Grill Sale: Wagyu Steaks, Pacific Salmon + Wisconsin Brats!
Williams Sonoma, 6/20 – Crimson, white & SAVE! As much as 75% Off + Further 20% Off Clearance
Staples, 6/29 – STARTS NOW: 30% again in your college provide listing ✅✅✅
West Elm, 6/11 – 🎓 Head off to varsity in model with Pottery Barn Dorm
IKEA Household, 6/18 – Your school listing, all packed up.
Bass Professional Outlets, 6/14 – Celebrating Our U.S. Military’s 250th Birthday
J.Crew, 6/23 – Three new outfits that say ”I’m on trip”
kate spade, 6/9 – 3 ways to put on the Duo bag
REI, 6/6 – Earn a bonus if you purchase a present card of $100+
Artwork.com, 6/23 – A Solstice Celebration – 25% Off Sitewide
Duluth | Warmth Dome Deal, 6/24 – $29.50 BBQ Shirts To Beat The Warmth Dome
Patagonia, 6/9 – All-day solar safety for any exercise
Chubbies, 6/25 – Chafe Season? By no means Heard of Her
kate spade, 6/27 – No such factor as too many sundresses
Clinique On-line, 6/14 – The brand new bronzed impartial = elevated summer season glow.
Macy’s, 6/26 – 40-50% off sandals we ❤️ for each event
City Outfitters, 6/9 – 🦞 it’s (coastal) summer season 🦞
kate spade, 6/6 – ➿ Meet the Loop bag ➿
Hole, 6/8 – Playtime, curated by us + e mail bonus 20% off
Nintendo, 6/5 – Energy up with Nintendo Change 2, accessible now!
YETI, 6/29 – New Smaller Sizes Of The Straightforward Entry Rachero™ Backpack
Hole, 6/6 – The Hole × Malbon Assortment
Crate & Barrel, 6/24 – This acclaimed chef’s new assortment simply dropped 👀
Overstock, 6/17 – Introducing the EFFY assortment 💎
Allrecipes Dinner Tonight, 6/15 – This One Butter Model Isn’t Value Your Cash
Everlane, 6/2 – “The Most Comfy Pants I Personal”
Crate & Youngsters, 6/8 – “I like this mattress of their room!”
Burlington | Loyalty, 6/25 – You’re invited! Be part of our FREE loyalty program!
IKEA Household, 6/16 – Chad, have you ever unlocked your first reward but?
LinkedIn, 6/25 – The Path to Agentic AI: A Collaborative Strategy is beginning quickly. Joshua Ballantine and 2703 others might be there.

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The Last Word on May 2025





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