[10:26] Displaced Fandom and Personalization at Scale — With as much as 65% of followers now “displaced” from their hometown groups, the NFL is personalizing engagement throughout platforms like Sunday Ticket and NFL+. Understanding particular person fan habits—like favourite gamers or content material sorts—is vital. This highlights the significance of proactive, data-driven personalization for any model navigating fragmented loyalty.
[16:48] The NFL’s World Recreation Plan — The NFL is aggressively increasing into markets like Brazil, Germany, and Spain, utilizing flag soccer and heritage applications to drive participation and fandom. The perception? If somebody performs the sport—even casually—they’re 4 instances extra prone to turn into a fan. Manufacturers scaling globally ought to localize via cultural relevance, accessibility, and emotion, not simply media buys.
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