A month-to-month weblog sequence spotlighting the modern options, individuals, and partnerships powering B2B digital transformation—one partnership at a time.
Kicking Issues off The place It All Started
Welcome to the primary version of Plugged In, my new weblog sequence celebrating the partnerships that carry Unilog’s linked content material and commerce options to life. We’re beginning the place all of it started—with considered one of our longest-standing and most built-in companions: Bob Lewis and the workforce at ImpaqX.
For over a decade, Unilog and ImpaqX have labored hand-in-hand to assist distributors throughout North America embrace digital transformation on their very own phrases—with options tailor-made to their enterprise, their clients, and their future.
To kick issues off, I sat down with Adam Cusumano, EVP of Product & Advertising and marketing at Unilog, and Bob Lewis, CEO of ImpaqX, to discover what defines success in B2B eCommerce—and why this partnership delivers significant outcomes.
Constructed for B2B: A Platform with Goal
Adam started by sharing Unilog’s guiding philosophy: assembly distributors the place they’re—and giving them the whole lot they should compete.
“We’re not constructing eCommerce simply to be on-line—we’re constructing to assist distributors develop.”
With greater than 150 distributors throughout North America counting on the Unilog answer, our CX1 Platform is purpose-built for the B2B shopping for expertise. However greater than that, it’s designed to stage the enjoying area for the Mid-Market Distributors and Specialty Retailers we serve.
Adam defined, “Through the years Unilog and ImpaqX have watched B2B eCommerce traits and methods evolve—first it was ‘I’ve received a web site,’ then ‘You’ll be able to order from me’ however now we’re within the third section: ‘Let’s do enterprise collectively.’ That’s the place actual progress occurs, and it’s the place we thrive collectively as companions.”
The Unilog answer presents:
- Versatile eCommerce workflows constructed round actual B2B use instances
- Wealthy product content material that improves search, comparability, and conversion
- Deep ERP integrations to help buyer pricing, availability, order flows, and extra
- A strong buyer portal that empowers patrons to self-serve—handle stock, monitor orders, handle quotes and invoices, and reorder from previous purchases—multi function place
- Scalability and customization so each eCommerce expertise might be distinctive
“It’s about serving to our clients keep related and develop,” mentioned Adam. “Which means delivering a digital expertise their clients can belief and like.”
Technique + Execution: ImpaqX’s Buyer-Centric Strategy
For Bob Lewis, success begins with perspective—particularly, the client’s.
“Probably the most profitable companies in eCommerce perceive they’re not simply launching an internet site—they’re inviting clients into a greater manner of doing enterprise.”
ImpaqX ensures that the digital expertise is sensible, intuitive, and aligned with the client’s every day workflows. By shut collaboration, Bob’s workforce has helped Unilog purchasers implement distinctive digital commerce experiences similar to:
- AHRI Matchups to streamline HVAC gear choice
- Trane/American Normal Product Search for correct spec shopping
- Store by Job workflows to match how contractors plan and buy
- Modified Checkout Processes for distinctive approval and routing wants
- Enhanced Product Restrictions to information purchases by position or location
- Cart Approval Instruments that help distributed buying groups
And critically, these aren’t simply options—they’re options crafted with goal.
“We don’t construct options for options’ sake. Each software we assist implement is deliberately designed to make life simpler for patrons throughout their workday—as a result of after we improve their productiveness, we improve their loyalty,” defined Bob. “We work backward out of your distinctive objectives and expectations to affect how we design your eCommerce web site, what options you must think about, and tips on how to measure success.”
Whether or not the target is buyer acquisition, deeper engagement, or defending market share, ImpaqX helps distributors outline what success seems like—then builds towards it with intention.
Higher Collectively: Why the Unilog + ImpaqX Partnership Works
What makes this partnership so efficient?
“We converse the identical language,” Adam mentioned. “ImpaqX understands our expertise, however extra importantly, they perceive our clients. They bring about all of it collectively in ways in which drive outcomes.”
Bob added, “Unilog supplies the platform and suppleness. We carry the technique and boots-on-the-ground execution. Collectively, we assist distributors develop in ways in which make sense for his or her enterprise.”
For distributors at any stage of their digital journey, the Unilog–ImpaqX partnership presents:
- An answer constructed for B2B from the beginning
- A strategic companion who sees your online business by your clients’ eyes
- A path ahead that’s sensible, customized, and results-driven
Takeaways for Distributors
Successful in B2B eCommerce isn’t about chasing traits. It’s about creating digital experiences that work in your workforce, your clients, and your market.
At Unilog and ImpaqX, we don’t imagine B2B eCommerce comes out of the field. Each distributor has a singular manner of doing enterprise—and success begins by recognizing that. What we do imagine in is having the fitting foundational instruments, mixed with real-world experience, to form these instruments into an answer that matches your operations, objectives, and buyer expectations.
With Unilog’s purpose-built commerce platform and ImpaqX’s customer-first execution, you’re not simply going digital—you’re constructing a greater approach to do enterprise, your manner.
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