Meet the standout voices shaping B2B social

It’s time to provide credit score the place it’s due.

Behind each standout B2B model web page are social media consultants constructing daring, private manufacturers of their very own, educating, inspiring, and making us giggle alongside the best way.

B2B Social’s Rising 30 shines a highlight on these voices shaping our business. An inventory constructed by the neighborhood, for the neighborhood, this listing honors these main by instance and elevating the bar for us all.

After asserting the decision for nominations, we acquired a whole lot of submissions from throughout the B2B social world, every nominee with their very own distinctive type, viewers, and spark. Our judges reviewed their content material, engagement, and the non-public manufacturers they’ve constructed to slim it all the way down to 30 standout voices.

The choice wasn’t straightforward, and that’s a testomony to the unbelievable depth of expertise in B2B proper now.

So, with out additional ado: meet your B2B Social’s Rising 30 for 2025.

What makes a B2B Social Rising Star?

A B2B Social Rising Star redefines what it means to guide in B2B social, mixing technique, creativity, and authenticity in a approach that stands out on our feeds and within the business.

Right here’s what units the Rising 30 aside:

• They’re B2B execs, working social for high manufacturers, and doing it with type.
• They’ve constructed thriving LinkedIn communities, not simply followings.
• Their content material recreation is powerful: good, participating, and scroll-stopping.
• Their remark sections are the place the perfect conversations occur.
• They’ve mastered private branding, and made it a part of their profession story.

These are the voices driving the way forward for B2B social, and belief us, you’ll wish to hit comply with.

Meet your B2B Social’s Rising 30

Alvin Gunputh leads content material and social at Thredd, the place he’s turning followers into fanatics and likes into lasting loyalty.

With 13 years within the recreation, he brings equal components strategic readability, inventive spark, and neighborhood hype to each publish. His content material is a social media supervisor’s protected haven, grounded, witty, and centered on what actually issues: worth, empathy, and exhibiting up with objective.

Onstage at brightonSEO and SocialDay, he speaks truths about many subjects, most just lately TikTok, attribution, and AI, with the type of perception solely expertise earns. Alvin’s private model is a lifeline for practitioners feeling the burden of invisible KPIs as a result of he’s not simply cheering them on, he’s strolling the trail with them.

Archana Dhankar is the strategic futurist of B2B advertising, mixing sharp technique with hands-on curiosity and a beneficiant dose of readability.

As Senior Director of Advertising at Sutherland, she delivers polished, no-fluff insights on AI’s actual influence, govt visibility, and what it takes to construct future-ready groups. Her posts really feel like bite-sized advertising MBAs: filled with frameworks, case research, and prompts that spark actual dialogue throughout the feed.

Oh, and did we point out she’s a LinkedIn High Voice and one in all 2024’s High 10 Advertising Influencers? As for TED Talks: she’s been there, performed that, mic dropped.

Bella Rose Mortel is the queen bee of daring B2B branding: fearlessly enjoyable, wildly authentic, and utterly unforgettable. She’s the type of marketer everybody wants of their LinkedIn feed: camera-born, charisma-first, and overflowing with inventive spark.

Because the buzzing persona behind beehiiv’s social, she’s constructed a private model that looks like your web bestie: approachable, hilarious, and all the time slightly bit unhinged (in one of the best ways). Whether or not she’s shamelessly buzzing round in a bee costume, stopping subway strangers to speak about newsletters, yelling about beehiiv in packed stadiums, or crowning a coworker “Social Media Girlie of the Week,” Bella brings unfiltered vitality and infectious pleasure to an area that wants it.

Her content material is a masterclass in constructing model love by persona, proof that you just don’t want an enormous price range to make an enormous influence. Bella isn’t simply posting, she’s redefining what B2B social could be. And should you haven’t hit comply with but… what are you even doing?

Bridie Castiel not solely leads the worldwide digital model at monday.com, she additionally based a thriving social media neighborhood group, as a result of for her, constructing model and constructing individuals go hand in hand.

She’s the considerate operator rewriting the foundations of B2B social with empathy, intention, and critical inventive craft. Identified for her no-gimmicks strategy, Bridie’s content material reads just like the management voice you want you had in your inbox: half technique, half soul, and all the time deeply grounded.

She shares reward for her workforce generously, however doesn’t shy from her personal development, and she or he isn’t afraid to problem the established order when it counts. Her posts discover what it actually means to guide a inventive, high-performing social workforce with compassion and readability. From championing real-time advertising with which means to guiding groups by change, her writing is reflective, unflinching, and infrequently quietly poetic. Bridie reminds us that social isn’t nearly virality, it’s about belief, integrity, and the people behind the content material.

Carin Bennett is a lot greater than a Social Media Supervisor at NFP, she’s the uncommon type of voice that makes digital technique in regulated industries really feel not simply good, however human. Equal components educator, strategist, and neighborhood builder, Carin crafts conversations that stability efficiency and safety with wit and precision.

Whether or not she’s breaking down benchmarks, mentoring interns, or dissecting the ethics of AI disinformation, her content material reads like a masterclass from somebody who genuinely cares.

Her writing filled with integrity and her posts are as more likely to make you suppose as they’re to make you smile. Carin isn’t chasing virality, she’s right here to construct understanding, elevate requirements, and empower individuals to indicate up smarter on-line. In a world of noise, she’s the voice you belief.

Carmen Vicente is the witty voice of B2B social media: suppose cultural critic meets meme curator, all the time on the hunt for humor, human moments, and social developments that would work, even in probably the most buttoned-up SaaS environments.

Her private model is daring, good, and wildly relatable, constructed on a gentle stream of popular culture riffs, social idea, and humor that hits excellent. Her movies are a standout: creatively scripted, sharply edited, and all the time delivered with a wink, whether or not she’s channeling the chaos of a content material calendar or turning on a regular basis SaaS moments into Emmy-worthy micro-skits.

For social execs craving extra honesty, extra creativity, and fewer company noise, her content material is a masterclass in making B2B really feel something however boring.

Casey Smith is the savvy skilled of B2B social, a strategist with each toes on the bottom and a deep respect for the people behind the posts. Her private model is considerate, pragmatic, and refreshingly trustworthy, mixing business perception with neighborhood care and simply the best dose of wit.

From flopped publish memes to sharp reflections on algorithm chaos, Casey makes social execs really feel seen. Her posts unpack the fact of platform experimentation (Threads vs. Twitter, anybody?), share behind-the-scenes wins with beneficiant recognition, and she or he brings contemporary perspective to social’s ever-shifting norms, usually providing a better, extra human strategy to present up on-line.

She’s constructing belief by sharing not simply what’s working, however what she’s studying, and who helped make it occur. Whether or not she’s myth-busting drained assumptions or celebrating small victories, Casey writes just like the teammate each social supervisor needs that they had: smart, hilarious, and all the time actual.

Chelsea Lassen is the last word B2B social connector-meets-creative instigator, mixing sharp technique with unfiltered enthusiasm for individuals, neighborhood, and vibes that convert. As a social-first advertising chief at Chili Piper, her content material radiates heat and objective, proof that huge influence doesn’t require huge budgets, simply daring perception in your individuals.

Chelsea treats natural social as a pipeline engine and has the receipts to again it up, mixing informal brilliance with hard-hitting outcomes. From Chili Hat tales to Swiftie-brained standing updates, her moments are mini case research within the energy of personality-led content material.

She’s a connector to the core, organizing dinner events at business occasions, making intros with the enjoyment of a matchmaker, and constructing a neighborhood. Chelsea’s model is emotionally clever, strategically sharp, and endlessly enjoyable, reminding us that the perfect advertising is private.

Chi Thukral is the cool, culturally-tuned strategist who’s all the time three memes forward of the algorithm. With one foot in technique and the opposite in meme tradition, she makes B2B content material really feel something however company.

A Forbes 30 Beneath 30 honoree and Webby-nominated marketer, Chi’s private model lives on the intersection of sharp technique and cultural fluency. Her feed blends POV memes, punchy one-liners, and scroll-stopping reflections on psychological well being, mentorship, and the inventive chaos of working in social.

It’s this uncommon mixture of daring, breezy, and deeply human, that makes Chi’s voice so highly effective: the strategist who says what everybody’s pondering, however funnier.

Chloe Maguire, Model & Social Media Lead at Leapsome, is the type of creator who turns on a regular basis work chaos into content material that looks like a hug and a excessive 5. Her private model is refreshingly actual, equal components heartfelt and hilarious, bringing mild to the emotional actuality of social media work with out ever dropping her spark.

With one-liners that land like a check-in out of your work BFF, humorous, trustworthy, and precisely what you wanted to listen to, Chloe creates the type of feed the place social media entrepreneurs really feel seen, valued, and rather less alone.

Whether or not she’s championing her workforce, demystifying HR, or dropping sizzling takes on office tradition and formatting drama, she creates area for entrepreneurs to breathe, giggle, and reconnect with what they love concerning the job.

Chris Sheen is the uncommon B2B voice who makes B2B really feel sharp, inventive, and enjoyable to comply with. Because the Director of Social at Celonis, he blends dry humor, sharp storytelling, and nil tolerance for fluff into posts that constantly cease the scroll.

His feed is a crash course in how one can write like an actual individual whereas nonetheless pondering like a model strategist. Whether or not he’s calling out jargon-drenched inventive, reflecting on management and hiring, or celebrating daring campaigns that break the B2B mould, Chris’ content material is wise, cheeky, and all the time self-aware.

Each publish begins with a hook that makes it’s important to click on “see extra” and while you do, what you discover is a voice that’s as thought-about and artistic because the individual behind it. His private model doesn’t simply mirror the work he does, it displays precisely how he thinks.

Christina Pearo is the content material coach each social media supervisor knew they wanted however couldn’t fairly discover till they landed on her feed, hit comply with, and by no means appeared again.

As Content material Supervisor at Slate, she’s turned her posts right into a masterclass in constructing confidence, methods, and technique, no gatekeeping concerned. Christina brings creator mentor vitality that’s sensible and empowering: she breaks down video workflows, shares ADHD-friendly filming ideas, unpacks approval course of ache factors, and tackles imposter syndrome with the type of candid self-awareness that builds prompt belief.

Her ideas aren’t “influencer communicate”, they’re constructed for in-the-trenches entrepreneurs attempting to make content material methods truly work. And she or he practices what she preaches, commonly breaking down how she creates, organizes, and edits her personal movies.

Her posts are filled with humor, coronary heart, and hooks it’s important to click on, usually delivering each fun and a tactical takeaway in below 90 seconds. Christina isn’t attempting to be good, she’s exhibiting up, figuring it out, and constructing in public. And that’s precisely why her viewers trusts her: she’s not simply making content material, she’s making creators really feel seen, succesful, and able to hit document.

Dasle Hong is the type of chief who doesn’t simply present up, she lifts others up.

As Senior Model Advertising Supervisor at DailyPay, her private model is all about considerate advocacy, workforce celebration, and constructing tradition from the within out. Whether or not she’s mentoring college students, reflecting on DEI initiatives, or sharing takeaways from business occasions, Dasle’s content material is rooted in empathy, intention, and neighborhood.

She champions the actual individuals behind the model, highlighting colleagues, elevating worker voices, and turning inner tradition right into a strategic benefit. Her posts aren’t made to go viral, they’re made to matter.

From shoutouts and talking engagements to moments of pleasure, Dasle reminds us that the perfect model constructing occurs while you lead with objective and put individuals first.

Giulia de Oliveira Camargo treats LinkedIn like a residing lab testing, constructing, and riffing her approach by content material, neighborhood, and tradition.

Sitting within the advertising workforce at Chameleon, she skips the non-public model playbook and turns LinkedIn into an area for inventive experiments: sooner or later unpacking onboarding UX or AI misuse, the following spotlighting a WhatsApp neighborhood she constructed or joking about quarterly efficiency evaluations for her canine, Maggie (a recurring character anybody who follows her is aware of and loves).

Giulia writes like somebody who’s seen each content material cliché and determined to flip it on its head. Her content material lives on the intersection of a advertising skilled, cultural commentary, and IRL neighborhood constructing, and whether or not she’s vibecoding, calling out content material fluff, or touching grass, her posts remind entrepreneurs that creativity doesn’t want polish, it simply wants guts.

Heike Young is the place sassy meets strategic in B2B, and your feed is best the second she reveals up in it.

As Head of Content material, Social & Built-in Advertising at Microsoft, she brings 15+ years of enterprise experience wrapped in creator-first charisma. Her LinkedIn presence is unmistakably Heike: selfie-mode movies with tiny mics and large insights, treadmill video skits turned content material gold, and captions that flip throwbacks into sharp, scroll-worthy methods.

She’s not performing thought management, she’s residing it, generously sharing wins, stumbles, technique docs, and encouragement for entrepreneurs at each stage. Whether or not she’s riffing on human-sounding content material or cheering on job seekers, Heike’s voice is all the time actual, all the time witty, and all the time well worth the scroll. If content material advertising had a cool sister who tells it like it’s and makes you are feeling seen, that will be her.

Ilan Fisher is the type of B2B voice that makes complicated content material really feel sharp, related, and enjoyable. As a part of the Digital Content material & World Media workforce at Team8, he offers a uncommon behind-the-scenes take a look at how content material technique unfolds throughout enterprise, cybersecurity, and govt thought management.

Ilan offers a front-row seat to the inside workings of cybersecurity, enterprise, and govt thought management. One week he’s serving to form a CISO occasion on the NYSE, the following he’s fluffing the corporate brand for enjoyable or being unofficially dubbed the “fix-it man” on his work anniversary (full with mug). From AI immediate roundups to CFO occasion recaps to lighthearted nods at workforce tradition, Ilan’s content material is considerate with out taking itself too significantly.

His posts aren’t simply polished, they’re private. What makes his voice stand out is how he blends helpful perception with persona. Ilan allows you to in on how the work will get performed, with readability, a wink, and the correct amount of appeal to make it stick. If you happen to’re after content material that’s good, participating, and by no means uninteresting, Ilan is one to comply with.

Jason Hasenberg is the B2B playmaker who turns advertising into momentum: community-first, pipeline-smart, and all the time grounded in individuals.

As Group, Social Media & Occasions Supervisor at SalesIntel, his content material is a component tactical breakdown, half locker-room pep speak: sooner or later he’s mapping out scalable GTM performs, the following he’s dropping J. Cole-inspired lyrics to interrupt down belief within the age of AI.

Jason leads with readability, conviction, and coronary heart, sharing what works now whereas all the time tying technique again to human connection. Whether or not he’s unpacking govt dinners, search engine optimization outreach, or classes from sports activities and management, Jason doesn’t simply say “neighborhood issues”, he proves it. If you’d like B2B content material with depth, course, and a complete lot of drive, he’s your man.

Jordan Tennenbaum is the quickest scroll-stopper in B2B social. As Head of Social Media at Talkdesk, he blends critical SaaS firepower with meme-laced humor, popular culture aptitude, and a deep respect for what it truly takes to develop a model (and a workforce) from the bottom up.

Whether or not he’s photoshopping himself right into a billboard or breaking down AI-powered content material ops, Jordan’s posts hit the candy spot between tactical and wildly entertaining. He teaches by exhibiting, sharing instruments, metrics, and behind-the-scenes frameworks with a tone that’s quick, humorous, and fiercely beneficiant.

His feed is the place content material technique meets conference-stage vitality and should you’re a social professional, marketer, or simply somebody attempting to maintain up with the way forward for model, you’ll wish to be in his viewers.

Justin Levy is one in all B2B’s sharpest social minds, recognized for pairing clear technique with simply the best fringe of dry humor.

As Director of Content material & Social at ZoomInfo, his posts transfer effortlessly between insightful and humorous, sooner or later it’s a pointy AI workflow breakdown, the following it’s a beach-themed out-of-office reply or a caption contest that brings his complete feed in. He’s not simply sharing wins; he’s exhibiting what content material groups are literally engaged on, from model partnerships and advert campaigns to good takes on gifting, community-building, and efficiency storytelling.

If you’d like a feed that respects your intelligence, often roasts your advertising habits, and delivers sensible takeaways with out fluff, Justin’s is the one to comply with.

Kassandra Quinn is the social strategist at ModSquad, whose private LinkedIn presence looks like a superbly timed deep breath for anybody managing life on-line.

With a voice that blends dry wit, candid self-reflection, and a pointy advertising lens, she’s constructing a neighborhood round her weekly “W.A.M.” check-ins (Weekly Accountability Assembly), the place she units 5 private targets, tracks her progress, and brazenly shares what obtained performed (and what didn’t). It’s half productiveness ritual, half web diary, and all coronary heart. Kassandra doesn’t sugarcoat the fact of social media work, from navigating metrics dips to pushing again on performative engagement, however she delivers all of it with humor, compassion, and a deeply relatable tone.

Her feed is a brilliant area for social execs craving solidarity over perfection, and a delicate reminder that you would be able to be strategic, inventive, and nonetheless human on-line.

Leah Agar, World Social Media Supervisor at Funnel, is the behind-the-scenes video queen, turning the quiet, messy, magical work of B2B social into content material that truly feels human.

She offers us a front-row seat to the actual work: prepping content material earlier than PTO, filming at occasions, repurposing like a professional, and navigating the day-to-day actuality of social groups with refreshing honesty.

She’s greatest recognized for her BTS of a Social Media Supervisor video sequence exhibiting the actual work behind B2B social media. From burnout reflections to AI ideas and video workflows, Leah proves you don’t want a giant workforce to create significant content material. Leah is deeply community-driven, commonly posting polls and creating open dialogue round issues most entrepreneurs expertise however hardly ever say out loud.

And she or he lets us in on extra than simply the work: we all know she’s coaching to be a skydiving teacher (OK, we see you!), obtained (rightfully) over enthusiastic about lastly discovering her identify on a Coca Cola bottle, and that her brother cheering her on at her first half-marathon meant all the pieces. That private-professional mix is her magic: relatable, magnetic, and deeply actual.

Lena Weber-Reed is a B2B powerhouse rewriting the foundations of social promoting, on LinkedIn and throughout total organizations.

As Head of Advertising & Communications UK at Getronics, she pairs deep strategic rigor with a daring, human-first philosophy that’s equal components govt sharpness and neighborhood realness. From coaching inner groups to brazenly sharing what works (and what doesn’t) together with her viewers, Lena brings the type of grounded, experience-driven perspective that makes entrepreneurs lean in.

Her content material cuts by the noise: she tells the reality about small-budget advertising, challenges AI hype, dismantles the parable of lead-gen-at-all-costs, and makes a transparent case for precise human connection in B2B. Her writing is sharp, witty, and unapologetically direct. She trains groups and champions sales-marketing alignment prefer it’s a aggressive benefit (as a result of it’s).

If you happen to’re craving readability, candor, and content material that reads like a call-to-action for all the business, Lena’s your comply with.

Lex Winship, Head of Model and Content material at Loxo, brings originality, mind, and sharp humor to B2B content material, and by no means resorts to the same old playbook to do it. Her posts combine actual advertising perception with satire, exhibiting you how one can take your work significantly with out taking your self too significantly.

She talks about model voice, storytelling, psychological well being, and what it truly takes to create content material that’s memorable. You’ll discover her writing about all the pieces from AI-generated advert copy to like tales in B2B, with a tone that’s good, emotionally conscious, and unmistakably hers. Meet-Cute Mondays, her weekly Substack of authentic mini love tales, is an ideal instance: a reminder that pleasure and softness deserve area too.

Lex additionally shares candid snapshots of her life, from her Slack rituals to her cats, Ethan and Pino. That blend of the non-public {and professional} provides heat and depth to her content material, making it really feel relatable, not performative.

If you happen to’re uninterested in cookie-cutter recommendation and worth posts with no soul, Lex is the reset your feed wants.

Luis Urgell, Social Media Strategist and Crew Supervisor at Khoros, is the inventive pressure behind among the most authentic content material on LinkedIn, mixing satire, technique, and a futuristic lens into his posts.

After a quick hiatus, Luis made a quiet comeback that felt like a inventive jolt to the feed. And he didn’t miss a beat; his return was met with the type of pleasure reserved for fan-favorite characters stepping again into the storyline.

He writes with precision and humor, delivering commentary that’s each speculative and strategic. You’ll discover riffs on AI in inventive execution, sizzling takes on ambush advertising, and hilariously layered posts that reward a second (and third) learn. Luis’s signature isn’t simply his deadpan supply or alternate timeline persona (although sure, he’s “4 years outdated and from the longer term”). It’s his dedication to creativity within the B2B area.

His content material reminds entrepreneurs that huge concepts don’t need to be loud or literal, they only need to be authentic. Luis is again, and the feed is best for it.

Maya Doron is one in all B2B’s boldest voices on model, belief, and affect. As Progress Advertising Supervisor at Wiz, Maya is redefining how tech manufacturers present up: not simply louder, however smarter, extra human, and not possible to neglect. Her feed is a component development radar, half behind-the-scenes cross, and half open mic for entrepreneurs who imagine in actual conversations over rented attain.

She’s outspoken about what’s damaged, like overhyped influencer campaigns, and keen about what works: micro-moments, creator-led content material, and neighborhood you possibly can really feel. Whether or not she’s breaking down in-booth gamification, main “Single SLAY of Glass” campaigns, or capturing her workforce flat on the pavement for an ideal model shot (sure, actually), Maya turns inventive dangers into memorable model fairness.

She’s additionally obtained vary: podcast visitor, summit speaker, inner content material engine, and sharp thinker on all the pieces from moral affect to development performs that truly scale. Maya doesn’t simply market, she strikes conversations ahead. And in an business filled with sameness, she’s making B2B really feel daring.

Melissa Dawson is one in all LinkedIn’s most liked social media managers for a motive. Her content material blends dry humor, sharp critique, and behind-the-scenes honesty, making each publish really feel like a deep exhale for digital entrepreneurs.

She talks brazenly about burnout, model conduct, and the double requirements baked into the job, from “go viral” strain to tone-deaf trend-chasing. Whether or not she’s calling out lazy font decisions or unpacking why X (previously Twitter) is not value it, her voice is sharp, good, and precisely what social execs want of their feeds.

Melissa’s now-iconic Barbie-inspired rant on the chaos of social administration struck a nerve for a motive, it was painfully actual and completely timed. Her writing doesn’t simply entertain; it makes entrepreneurs really feel seen. Backside line: If you happen to work in social, you’ll need Melissa in your feed.

Ryan Quindlen, Social Media Supervisor at Zapier, brings full-on sketch comedy vitality to B2B, and boy, does it work. He’s rebranding B2B social media in actual time, with a wildly entertaining thought all the time up his sleeve.

Ryan is the B2B video man. From “Now That’s What I Name B2B Christmas” to Shark Tank parody pitches to FaceTime-style confessionals that really feel such as you’ve been dropped into a bunch chat, his feed is a front-row seat to among the most authentic content material within the area.

His type? Unfiltered, fearless, and hilarious. You by no means fairly know what he’ll publish subsequent, and that’s precisely why you retain watching. Ryan places the enjoyable in B2B content material. If you happen to’re not following him but, you’re lacking the perfect present on LinkedIn.

Steph Guerin, Social Media Supervisor at OpenPhone, is the meme queen of SaaS, with a strategist’s mind and a comic’s timing. Her posts are a lifeline for social media managers navigating the chaos of content material calendars, flopped posts, and getting caught out by a Google Doc permission request after you promised you’ve reviewed it (we’ve all been there).

What units Steph aside isn’t simply the humor, it’s the precision. Her content material could look easy, however there’s a transparent viewpoint driving each punchline. Whether or not she’s poking enjoyable at cross-functional content material approvals or making a case for why social deserves extra inner buy-in, she delivers fact with a wink and impeccable timing.

Scroll by her feed and also you’ll discover greater than laughs, you’ll discover solidarity in her feedback part. Her posts really feel like inside jokes that everybody’s invited to. And should you’ve ever stopped mid-scroll to tag your workforce in one thing that simply obtained it, there’s an excellent probability Steph was behind that publish.

She makes social media entrepreneurs really feel seen, and also you’ll need her in your feed.

Travis Tyler, aka Trav the Advert Dad, has constructed one of the crucial authentic private manufacturers in B2B. With a mixture of humor, advertising know-how, and sharp self-awareness, his content material feels much less like technique speak and extra like your funniest buddy letting you in on how the advert world actually works.

He’s recognized for movies that mirror the realities of company life, trustworthy takes on psychological well being and burnout, and educating entrepreneurs how one can construct character-driven content material with out dropping their voice. His YouTube channel pulls again the curtain on what makes content material carry out, sharing classes on inventive technique, viewers engagement, and advert testing with a comedic twist, whereas his posts about remedy, parenthood, and strain within the creator world remind you he’s an actual individual first.

He makes B2B advertising genuinely inventive, with out gatekeeping the how. If you happen to’re uninterested in LinkedIn Slop (as he likes to coin it) and wish to giggle whereas studying one thing helpful, Travis is the comply with.

Vahbiz Cooper, Digital Advertising Supervisor at Demandbase, is the powerhouse behind among the most inventive, human-first influencer campaigns in B2B. Her feed is a masterclass in mixing authenticity, technique, and innovation, whether or not she’s amplifying high gross sales voices, gamifying worker advocacy, or giving entrepreneurs a actuality verify (with love).

However right here’s what actually units her aside: Vahbiz doesn’t simply run campaigns, she champions individuals. Her posts are good, honest, and filled with coronary heart. She uplifts ladies in gross sales and advertising, fosters actual neighborhood, and retains the deal with what actually drives influence, connection.

From podcast interviews to sharp takes on the business, her content material is as actionable as it’s uplifting. You’ll discover insights on marketing campaign technique and reflections on workforce tradition, all delivered with readability and care.

Merely put: Vahbiz is making B2B extra considerate, inclusive, and human. A standout voice who doesn’t simply take the highlight, she shares it generously.

Congratulations to the Class of 2025!

Congratulations to our Rising Stars. You every deliver one thing distinctive to the desk, however what unites you is a deep understanding of what B2B social actually is right now: human, daring, and community-driven.

You’re not simply working model accounts, you’re constructing private manufacturers that inform, encourage, and maintain us all entertained. With an algorithm that favors people over logos, you’ve tailored and thrived.

At Oktopost, we imagine the perfect voices in B2B social aren’t simply following developments, they’re shaping them. And this yr’s Rising 30 are main by instance. You’ve constructed belief, sparked conversations, and raised the bar for us all.

We’re honored to have fun your work, and might’t wait to see the place you are taking it subsequent.

See you subsequent yr!