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Overview

On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch welcomes Jon Mest, founding father of JustReachOut.io and ChatRank.ai, to interrupt down the evolving relationship between AI, public relations, and web optimization. Jon shares how AI is shifting the panorama for entrepreneurs, companies, and entrepreneurs, transferring efficient outreach away from mass automation and towards genuine, human-driven storytelling. The dialog covers why PR is making a comeback, how AI-powered reply engines like ChatGPT and Google Overviews are altering what it means to “rank,” and what sensible steps manufacturers ought to take to get discovered—and trusted—in a loud digital world.

Visitor Bio

Jon Mest is the founding father of JustReachOut.io, a platform empowering entrepreneurs, companies, and consultants to land media protection by pitching journalists instantly, and ChatRank.ai, an answer for AI-driven web optimization visibility. With over a decade of hands-on expertise in PR and search, Jon has helped hundreds of entrepreneurs simplify their outreach and preserve web optimization rooted in what really works—enabling manufacturers to inform genuine tales that resonate, earn belief, and drive outcomes.

Key Takeaways

  • AI is a strong instrument to information, not change, human-driven PR and web optimization. The most effective outcomes come when AI augments genuine outreach, not automates it at scale.
  • Conventional PR—genuine storytelling, earned media, micro-influencer outreach—is regaining significance as search engines like google and reply engines prioritize authority, experience, and credible citations.
  • AI-powered reply engines (like ChatGPT and Google’s AI Overviews) are altering the principles for web optimization. Manufacturers now should be hyper-specific and authoritative on their area of interest to get surfaced in high-intent outcomes.
  • Exhibiting up in AI overviews is the brand new “primary spot”—however it requires a mixture of sturdy, related content material and third-party validation by PR and backlinks.
  • Personalization and relevance are non-negotiable in trendy outreach. Mass, generic pitches are filtered out, whereas focused, story-driven pitches minimize by the noise.
  • The “hook” in your pitch or topic line is essential. Journalists and influencers want a compelling, distinctive purpose to concentrate—and proprietary information or unique tales make you stand out.
  • Social proof remains to be highly effective: smaller wins with area of interest or native publications can construct a monitor file that results in protection in bigger, nationwide shops.
  • Manufacturers ought to amplify and repurpose earned media the place their viewers is—whether or not it’s podcasts, commerce journals, or area of interest blogs—moderately than chasing solely big-name protection.

Nice Moments & Timestamps

  • 00:00 – John introduces Jon Mest, JustReachOut.io, and ChatRank.ai
  • 00:52 – Jon explains how AI can empower, not change, genuine PR and web optimization
  • 02:28 – Why PR is making a comeback in an AI-driven web optimization world
  • 05:20 – The story behind ChatRank.ai and adapting to Google’s AI Overviews
  • 07:54 – What it takes for manufacturers to get featured in reply engines and AI overviews
  • 10:01 – Why particular, authoritative content material wins in each search and reply engines
  • 12:02 – The largest errors (and greatest practices) in pitching journalists in the present day
  • 13:46 – Why personalization is essential—and mass pitching doesn’t work
  • 14:56 – The ability of a robust “hook” and constructing ongoing media relationships
  • 16:25 – How social proof and stepping-stone protection assist manufacturers earn greater options
  • 18:51 – Why amplifying protection the place your viewers lives issues greater than chasing broad attain
  • 20:17 – The place to search out Jon Mest, JustReachOut.io, and ChatRank.ai

Pulled Quotes

“AI is a tremendous instrument to assist information the human-driven advertising method. However you, the human, need to go in there and inform your story the fitting manner.”

“Personalization and authenticity win—mass, generic pitches simply get filtered out.”

“Exhibiting up in AI overviews is the brand new primary spot…however you must be hyper-specific, authoritative, and inform a narrative your viewers cares about.”

Assets & Hyperlinks


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