Viedoc partnered with Mix to construct a brand new web site on HubSpot Content material Hub. The outcomes have been instant and spectacular – in only one quarter, their new web site delivered a 100% improve in new consumer to MQL conversion charge and a 14% improve in demo requests. Learn on to find how we created a website that delivered such fast affect.
In 2024, Viedoc engaged Mix to design and develop a brand new HubSpot web site. The outcomes exceeded expectations. The crew demonstrated excessive professionalism and responsiveness, persistently delivering high quality outcomes all through the undertaking.
The undertaking was accomplished on schedule and inside price range, reflecting commendable undertaking administration. Mix’s experience and meticulous consideration to element ensured the web site was visually interesting and functionally strong, aligning seamlessly with our targets.
Dan Spring
Digital Advertising and marketing Lead at Viedoc
About Viedoc
Viedoc supply an progressive Digital Information Seize (EDC) system that streamlines scientific analysis processes. Their cloud-based platform allows pharmaceutical firms, biotechnology corporations, and analysis organisations to gather, handle, and analyse scientific trial information extra effectively and securely.
Trusted by analysis groups worldwide, Viedoc’s cutting-edge know-how helps the event of life-changing remedies by making scientific trials quicker, extra dependable, and cheaper.
The problem
Viedoc had a robust advertising basis with good funding in the best channels and a educated crew that understood their market. Nonetheless, their web site wasn’t successfully speaking their worth proposition or showcasing their product in the absolute best approach.
The web site suffered from three essential challenges:
- Poor consumer expertise – The UX was problematic, making it troublesome for guests to seek out important info. Navigation did not comply with greatest practices, and the conversion course of was unintuitive and difficult for potential prospects.
- Technical limitations – The web site was constructed on a legacy CMS. It was troublesome to edit and keep, disconnected from their CRM system, and carried out poorly.
- Missed conversion alternatives – Regardless of high quality advertising efforts driving visitors to the location, the web site wasn’t successfully changing guests into certified leads, representing a big missed alternative for enterprise progress.
Viedoc wanted a complete answer that might not solely tackle these web site challenges but additionally create an built-in advertising platform that would scale with their enterprise.
The answer
Mix created a brand new web site utilizing HubSpot Content material Hub and onboarded Viedoc to the platform for his or her broader advertising operations. The web site redesign was the first focus, with supporting HubSpot implementation to create an built-in advertising basis.
Web site technique
The undertaking started with creating a complete web site technique knowledgeable by information and consumer analysis to set the muse for all different phases.
UX audit
We performed an intensive audit of the present web site to establish particular ache factors and conversion obstacles that had been stopping guests from partaking successfully with Viedoc’s content material and choices.
Viewers evaluation
Constructing on Viedoc’s present persona work, we analysed how their goal audiences ought to be mirrored within the web site construction and content material technique to create extra related shopping for experiences.
Conversion optimisation
We analysed Viedoc’s present conversion setup and developed suggestions primarily based on purchaser behaviour patterns to create extra intuitive and efficient conversion paths all through the location.
Key phrase technique
By complete key phrase analysis, we recognized high-intent business key phrases that could possibly be mapped to product pages to seize in-market patrons actively trying to find scientific trial options.
Sitemap improvement
We created a strategic sitemap that includes all required pages, with every determination backed by analysis and information to make sure the location structure would successfully serve each customers and enterprise targets.
Wireframes
Web page sections had been mapped out in low-fidelity wireframes to determine the optimum info hierarchy and consumer stream earlier than shifting into the design part.
Web site design
Our inventive crew designed a web site that successfully communicates Viedoc’s worth proposition whereas offering an distinctive consumer expertise. The clear, fashionable design combines Viedoc’s established model id with high-quality software program imagery that patrons want to guage the platform. Info is offered clearly and logically, making it straightforward for guests to seek out precisely what they’re searching for.
A complete mega menu helps customers navigate to related content material rapidly and intuitively, addressing one of many key usability points from the earlier website.
Recognising that many software program patrons desire shopping in darkish mode, we included this feature to reinforce consumer consolation and engagement. Strategic placement of calls-to-action and conversion parts guides guests naturally by way of their analysis journey.
Web site improvement
The web site was developed on HubSpot Content material Hub with a concentrate on scalability and ease of administration, enabling Viedoc’s crew to take full management of their web site and evolve it as their enterprise wants change.
We utilised HubDB to create an environment friendly system for managing assets, making it simple for the Viedoc crew to keep up and replace vital content material like case research, whitepapers, and product documentation.
Regardless of incorporating high-quality visuals and complete Google Analytics monitoring code, the web site passes Google’s Core Internet Vitals evaluation because of our lean codebase and HubSpot’s built-in efficiency capabilities.
HubSpot implementation
Past the web site, we onboarded Viedoc to key HubSpot instruments to create an built-in advertising basis:
- Content material Hub setup – Full implementation for web site administration, e-mail advertising capabilities, and content material distribution
- Area migration – Seamless migration of domains and redirect administration to make sure no lack of search fairness or consumer expertise disruptions
- Lead administration automation – Automated workflows to effectively route results in the Viedoc crew, guaranteeing no alternatives are missed and response instances are optimised
- CRM information migration – We migrated historic CRM information to offer an correct view of efficiency over time and allow complete monitoring of future efficiency metrics
- Efficiency dashboards – Created complete dashboards to trace web site efficiency, high-intent lead technology, pipeline improvement, and income attribution
- Attribution modelling – Applied a brand new attribution mannequin that comes with each software-tracked attribution and self-reported attribution information, offering a extra full image of promoting efficiency
Outcomes
We analysed the primary quarter for the reason that web site went dwell to measure instant enterprise affect, and the outcomes exhibit important enchancment throughout key metrics:
Doubled conversion charges
The conversion charge improved from 0.7% in Q1 2024 to 1.4% in Q1 2025 – a 100% improve. This represents the first goal of web site optimisation: changing extra present visitors and making all different advertising investments work tougher.
Elevated demo requests
Q1 2025 noticed a 14% improve in demo requests in comparison with Q1 2024, demonstrating that extra guests are taking the essential step of requesting product demonstrations.
These outcomes present that the brand new web site is instantly delivering on its promise to transform visitors extra successfully, creating higher returns on Viedoc’s present advertising investments.
Impression
Viedoc’s partnership with Mix has delivered enormous affect:
- The considerably increased conversion charges imply Viedoc can obtain higher returns on their total advertising funding, with the identical visitors producing considerably extra certified leads.
- They now have a web site that is straightforward to edit and scale, enabling their crew to iterate and enhance their digital presence as their enterprise grows.
- The great HubSpot implementation supplies a built-in platform for all their advertising wants, from lead technology by way of to buyer nurturing and retention.
- The brand new web site and platform present a robust basis for future demand technology and content material advertising initiatives, positioning Viedoc for continued success within the aggressive scientific trial know-how market.
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