7 Powerful AI Marketing Tools You Need in 2025 (Tested)

Seen your LinkedIn recently? AI advertising instruments are in every single place.

And each guarantees a much bigger ROI than the final.

The reality? It’s not essentially hype. AI instruments truly ship spectacular returns.

In actual fact, you get a 3.7x return for each greenback you put money into generative AI.

However ONLY when you choose the best instruments.

So, to save lots of you the guesswork, I examined seven common AI advertising instruments for numerous duties. Together with writing, video creation, and buyer analysis.

Try my in-depth evaluations beneath for the complete image.

Quick on time? View every software’s highlights right here:

What Are the Finest AI Advertising Instruments?

1. ChatGPT

Finest all-purpose AI advertising assistant

Value: $20+/month; restricted free plan accessible

I can’t write about one of the best AI instruments for advertising with out beginning with ChatGPT.

The large language model (LLM) isn’t simply common.

It truly will get extra searches than “AI.”

What makes it so good?

It might deal with nearly any advertising activity, custom-made to your business.

From a fast Instagram caption in your DTC skincare firm to an in depth content strategy with viewers segmentation, ChatGPT does all of it.

However right here’s the not-so-secret secret: ChatGPT is barely pretty much as good as your prompts.

Dangerous prompts = dangerous solutions.

However discover ways to talk with ChatGPT successfully (aka immediate engineering), and it turns into the best AI software for advertising groups.

Create Related First Drafts

ChatGPT helps you go from clean web page to first draft on any subject, quick.

(For extra, try our information: How to Use AI for Writing Exceptional Content.)

The software can considerably pace up the content material creation course of, regardless of the format.

This consists of search engine optimisation weblog posts, product descriptions, electronic mail campaigns, and extra.

For instance, I typically use it to arrange my concepts and draft advertising content material extra effectively.

I sometimes present it with customized inputs like:

• A content material transient and mission tips
• Information from instruments like Semrush
• Aggressive intelligence
• Preliminary analysis notes

By feeding this data up entrance, the output turns into extra related to the mission targets.

However this isn’t copy-paste content material writing proper out of the gate. Each output nonetheless wants a human move.

You’ll additionally possible must refine your immediate a number of instances to get the best high quality outcomes from ChatGPT.

Speed up Buyer Analysis

ChatGPT is a robust help software for buyer analysis.

Use it to:

• Write higher survey questions
• Analyze sentiment
• Extract actionable insights from uncooked suggestions

For instance, voice of buyer (VoC) analysis was my largest time-sink for conversion optimization initiatives.

I’d spend weeks organizing information and tagging themes.

Now, I run the identical course of with ChatGPT in a fraction of the time.

I connect dozens of buyer evaluations from Google, TrustPilot, and inside surveys. Then, ask it to establish sentiments and motivations.

It takes care of the grunt work and identifies patterns quick.

(So, I can concentrate on discovering useful insights, not simply sorting by way of information.)

This identical course of additionally provides me the precise language clients use to explain their challenges.

I then use that language to write down copy that resonates and construct experiences that deal with buyer ache factors.

Execs and Cons

2. Semrush

Finest for full-stack advertising with AI integration

Value: $139.95+/month; some AI instruments require further cost

Semrush is an AI-powered full-stack advertising platform that handles your complete advertising workflow in a single place.

Together with PPC, search engine optimisation, social media, and competitor analysis.

Copilot, Semrush’s AI assistant, analyzes your advertising information and gives prompt suggestions.

Like what to optimize, which key phrases to focus on, and outrank rivals.

Semrush additionally has devoted AI instruments for key duties like writing, optimization, and extra.

You possibly can:

• Discover custom-made rankable key phrases with the Private Key phrase Tough (PKD) rating
• Monitor your model’s visibility in AI search outcomes
• Get AI recommendations to enhance paid advert campaigns

Backside line: much less guide work, sooner outcomes.

Monitor Your Model in AI Search

AI search is already altering how individuals analysis and consider your model.

However now it’s additionally shifting how individuals purchase merchandise.

The Semrush AI Toolkit screens your model’s presence throughout AI serps, together with ChatGPT, SearchGPT, Perplexity, and Gemini.

Plus, it enables you to see how typically — and precisely — LLMs point out your model.

You possibly can observe:

• Your model’s share of voice in AI serps
• Person intent behind AI queries (informational, navigational, transactional, and industrial)
• How individuals have interaction with brand-related prompts in AI search

It even gives suggestions based mostly on AI question information and sentiment developments.

This implies you possibly can shortly bounce on rising subjects in your business.

Or deal with consumer issues earlier than they change into an issue.

For instance, after I entered the area warbyparker.com (an eyeglass firm), the AI Toolkit revealed that customers repeatedly requested about unclear cost and financing choices.

The software additionally made a useful suggestion to unravel this drawback:

Clearly talk financing particulars on the web site and within the checkout circulation.

That’s the true worth right here: The Semrush AI Toolkit doesn’t simply provide you with information.

It additionally surfaces patterns from consumer queries. So you possibly can establish ache factors and repair them earlier than they’ll harm conversions.

Hold Social Content material on Model

The Semrush Social Media Toolkit makes use of AI that can assist you create and set up a social technique.

It enables you to simply create weeks of on-brand content material in minutes. And schedule it throughout main platforms so your posting stays constant.

Right here’s the way it works:

The AI-powered software finds trending subjects your viewers cares about. (And updates every day.)

Choose any subject, and the software will auto-draft a submit that aligns along with your model voice and marketing campaign targets.

Customise it additional with AI-generated hashtags, photos, or scripted movies.

Lastly, schedule and publish throughout Fb, Instagram, X, LinkedIn, and extra, with the clicking of a button.

Bada bing bada increase!

Execs and Cons

3. Flick

Finest for social media advertising on a finances

Value: $18+/month; 7-day free trial accessible

Need to appear like you might have a full content material group with out paying for one?

Use Flick.

This AI software builds your social media advertising technique, writes participating posts, and maintains your publishing calendar.

Set your content material pillars as soon as within the Model Hub, and Iris (Flick’s AI software) will deal with the remainder.

This consists of:

• Auto-generating submit concepts that align along with your technique
• Repurposing weblog posts into ready-to-publish social content material
• Making a publishing calendar for Instagram, LinkedIn, TikTok, and Fb

It’s good for founders and entrepreneurs juggling 17 different priorities.

(Or anybody who is aware of they need to be posting extra however by no means has time to sit down all the way down to plan all of it out.)

Create a Social Media Calendar

Most social instruments simply provide help to schedule posts.

However Flick additionally helps you determine what to submit.

Its AI assistant helps you create a social media calendar with out hours of brainstorming.

For instance, I used Flick to create a 30-day calendar in beneath 5 minutes.

Right here’s how I did it:

First, I arrange the Model Hub with my content material pillars.

• Conversion copywriting
• AI
• Funnel optimization for SaaS and ecommerce

Then, I outlined my model voice and target market.

Subsequent, I chosen a timeframe (I went with a full month).

And in beneath a minute, Iris generated an inventory of submit concepts aligned with my content material pillars.

Its recommendations included:

• Create a video showcasing 5 SaaS firms with standout worth propositions
• Share three AI prompts entrepreneurs can use to spice up electronic mail topic line efficiency
• Put up earlier than/after funnel outcomes from a shopper that spotlight how I elevated signups

All I needed to do was click on “Add to scheduler,” and my content material calendar was set.

I now have a month of content material concepts that I can simply flip into posts.

(Yep, Flick’s AI can write, too.)

Repurpose Lengthy-Type Content material

Bought a blog post or YouTube video you labored arduous on?

Flick’s “Repurpose” function turns that content material into social-ready posts.

The method is straightforward:

Click on “Iris” > “Repurpose Weblog Put up.”

Then, enter the URL.

This generally is a weblog submit, YouTube video, or publication. And that’s all it’s important to do.

I examined this utilizing my AI SEO tools article.

Inside seconds, Iris analyzed it and got here up with 4 social submit concepts.

I picked one.

And the AI generated a submit that captured the article’s core message.

It was good for social.

For every submit, you possibly can:

• Alter textual content size from one line to full caption
• Refine hashtags for higher attain
• Connect media
• Schedule posts

You even have the choice to customise every submit for various social media platforms.

Execs and Cons

4. Canva

Finest for quick visible content material era

Value: $15/month; free plan accessible

You in all probability already know Canva.

This graphic design software enables you to create something from a tweet graphic to a full marketing campaign.

However now it’s added AI into the combination with its Magic Studio.

Present a immediate, and the software will design a graphic, write picture textual content, and even generate code.

From first concept to closing inventive, Canva’s AI hurries up advertising design with out leaving the platform.

Two issues impressed me probably the most:

• The educational curve was negligible. I didn’t want a tutorial to get began.
• The AI Picture era software created precisely what I had envisioned

Flip Concepts into Visible Belongings

Canva’s AI can generate full visible belongings, together with shows, social posts, infographics, and extra.

Inside Magic Studio, you’ll discover numerous choices:

• Design for me: Creates on-brand templates for issues like social posts and shows
• Create a picture: Generates photos from textual content prompts
• Draft a doc: Writes weblog posts, emails, social posts, and extra
• Code for me: Creates code for interactive parts like web site pages, quizzes, and extra

I put this to the check by asking it to create a slide deck based mostly on a Backlinko article.

My immediate included copy for every slide.

So, how did Magic Studio do?

It generated 4 slide decks for me to select from that have been fairly good.

However it didn’t observe the precise copy from my immediate.

So, I needed to tweak the textual content and replace the pictures. (Which was tremendous straightforward.)

Whereas the AI picture generator made producing visuals easy, I wouldn’t precisely name it “quick.”

It might’ve taken me no less than an hour to construct Canva slide decks from scratch.

However with Magic Studio, it took me about quarter-hour. Not dangerous.

Try the ultimate output beneath.

What do you assume?

Execs and Cons

5. Synthesia

Finest for video creation with out filming

Value: $29+/month; free plan accessible (no downloads)

Synthesia is among the quickest methods to show your concepts into presenter-style movies.

Use it to create:

• Product demos
• Workers coaching content material
• Explainer or onboarding movies
• International communications in several languages

With over 200+ AI avatars and help for over 140 languages and voices, it’s nice for groups that want skilled multilingual movies quick.

Even higher?

You don’t even need to step in entrance of a digital camera.

Create Movies With out Filming

Synthesia enables you to create a video from a file, URL, immediate, or script.

You begin by getting into your inputs into the AI Video Assistant.

For this check, I used this URL: https://www.semrush.com/kb/801-advertising-toolkit.

I needed to create a promotional video for Semrush’s PPC Promoting Toolkit.

Synthesia’s AI assistant guided me by way of the method.

It prompted me to enter the URL and fill out key particulars: video size, viewers, tone, goal, and speaker.

Synthesia then generated a video define.

From there, I might:

• Add or delete chapters
• Change the avatar and voice
• Tweak the script for every scene
• Add music, transitions, or new slides

I made a couple of adjustments that included swapping out my avatar from dozens of choices.

(You too can file your self to create a private avatar.)

Was the outcome flawless? Not fairly.

The script wanted a little bit sharpening, and the AI avatar was… clearly AI.

However for an AI-generated video, with no filming, enhancing, or voiceover work, it was impressively practical.

Localize Movies

Synthesia’s AI recreates movies in over 140 languages and dialects.

This implies world manufacturers and organizations can create localized video content material with out hiring voice actors or re-recording footage.

For my check, I uploaded one among my TikTok videos and requested Synthesia to generate a model in French.

The outcome? Uncannily good.

Listening to “myself” communicate in French was spectacular, surreal, and erm…hilarious.

However it labored. And it labored quick.

Execs and Cons

6. AdCreative.ai

Finest for scaling high-performing advertisements

Value: $39+/month; free plan accessible (as much as 10 downloads)

Working paid advertisements? You want AdCreative.ai.

It builds full advertisements (visuals + copy + CTAs) for each main platform in minutes. Together with Meta, Google Advertisements, LinkedIn, and extra.

The sport-changer?

It’s skilled on billions of high-performing advertisements, so each output is predicated on confirmed conversion patterns.

This implies you’re not simply getting random designs.

You’re getting pre-optimized advert creatives based mostly on what’s already working in your area of interest.

Create Advertisements at Scale

Adcreative.ai retains you on observe whenever you’re engaged on a number of campaigns and drowning in final week’s advert copy rewrites.

Begin by organising a fundamental model profile along with your emblem, colours, and quick description.

Then, select the kind of asset you wish to create: static, video, or text-based advertisements.

I examined this software utilizing one among my Backlinko articles.

First, I had it scan the location so it might perceive the model.

It routinely pulled in Backlinko’s model particulars.

Then, I entered the article URL so it might scan for related content material.

After that, I custom-made the advert together with:

• Selecting LinkedIn because the advert platform
• Selecting an advert format
• Importing a background picture (optionally available)

I clicked “Generate” and inside seconds, I had a full batch of advert variants prepared to be used.

Every advert got here with a format, copy, and a “Conversion Rating” — AdCreative’s prediction on how properly the advert will carry out.

Fairly cool.

The outcomes weren’t good — a couple of regarded a little bit tough out of the gate.

However each component was editable within the Inventive Studio, so with a couple of fast tweaks, they have been publish-ready.

Execs and Cons

7. HubSpot

Finest for AI advertising automation

Value: $20+/month/seat; free tier accessible (fundamental CRM)

HubSpot integrates electronic mail, advertisements, content material, automation, and buyer monitoring along with your CRM.

Their AI (known as Breeze) learns out of your precise information, reminiscent of your:

• CRM information
• Marketing campaign efficiency
• Buyer habits

This implies you get insights particular to your viewers and your gross sales course of.

Not generic AI recommendation based mostly on everybody else’s information.

That makes it really feel much less like software program and extra like a teammate who will get your corporation.

Determine Excessive-Intent Leads

HubSpot’s Breeze Intelligence identifies certified leads out of your website traffic.

It tracks how guests work together along with your web site.

Like what they click on, how lengthy they keep, and which pages they’ve visited greater than as soon as.

Then it combines that habits with public information sources (like reverse IP lookup) to establish which firms they possible work for.

For instance, Breeze would possibly discover a customer from a Fortune 500 firm:

• Trying out your pricing web page (apparent shopping for sign)
• Studying by way of case research (evaluating your outcomes)
• Making repeated visits (constant curiosity)

That’s somebody considering your product. In different phrases, the sort of leads your gross sales group ought to be speaking to.

You too can personalize your outreach to what these prospects have already seen.

That’s large.

Say the best factor on the proper time to the best particular person, and also you don’t need to do the arduous promote.

The momentum’s already there. You simply assist it alongside.

Execs and Cons

3 AI Advertising Device Runner-Ups

These AI instruments for entrepreneurs didn’t make the highest spots.

However they’ve standout options for particular advertising duties that make them price contemplating.

1. Hootsuite

Finest for superior social media analytics

Value: $149+ per consumer/per 30 days

Hootsuite makes use of AI to streamline social media publishing on all of your social channels.

Its OwlyWriter AI generates submit concepts, repurposes top-performing content material, and writes captions in your model voice.

However what units Hootsuite aside is its AI social listening mannequin, Blue Silk AI.

It scans hundreds of thousands of conversations, on and off social, to detect model mentions and analyze viewers sentiment in actual time.

Then, it:

• Suggests one of the best instances to submit based mostly on engagement patterns
• Identifies natural content material price boosting with paid advertisements
• Floor trending subjects in your area of interest

These AI options let your social group transfer sooner and make data-driven choices.

However it’s extra complicated than newbie instruments like Flick.

It additionally comes with the next price ticket. (It begins at $149 per consumer/month in comparison with Flick’s $18/month.)

Nonetheless, when you’re managing a number of manufacturers on all main platforms and wish AI that can assist you plan and optimize at scale, Hootsuite is hard to beat.

2. Claude

Finest LLM for content material creation

Value: $17+ per 30 days; free plan accessible

Claude is an LLM, very similar to ChatGPT.

However it runs on a special framework known as Constitutional AI, designed to make it extra useful, sincere, and human in its responses.

In my expertise, Claude is nice at selecting up on nuance, understanding intent clearly, and dealing with tone with consistency.

Many advertising writers I’ve talked to adore it for long-form content material.

Why?

As a result of Claude retains voice and construction constant throughout 1000’s of phrases.

That makes it superb for issues like gross sales pages, experiences, and something that requires circulation and cohesion.

3. Zapier

Finest AI advertising software for plug-and-play automation

Value: $29.99/month; free plan accessible

Need highly effective AI workflows with out migrating to an all-in-one platform?

Zapier is the reply.

In contrast to instruments like Hubspot that require you to make use of their ecosystem, Zapier connects over 8,000 apps. Together with Gmail, Mailchimp, Slack, and Salesforce.

This implies you possibly can create numerous generative AI workflows that prevent time.

Right here’s an instance:

• A buyer emails a query by way of Gmail
• ChatGPT analyzes the message and drafts a personalised reply
• This reply is shipped and routinely logged in your CRM
• A follow-up activity is created in your mission administration software
• A abstract is shipped to Slack to maintain your group within the loop

Set it up as soon as in Zapier, and your complete workflow runs on autopilot.

Subsequent Step: Get AI to Discuss About Your Model

AI advertising instruments make creating belongings sooner and simpler than ever earlier than.

Additionally they provide help to scale your corporation with much less effort.

The next step? Dominating Google’s AI Overviews.

Discover ways to optimize your web site for AI Overviews to enhance (or regain) your natural visibility. Get forward of the curve and switch AI search into your subsequent progress engine.