On this fire-round episode of Behind the Put up, Hilary takes on probably the most heated debates in B2B social, from whether or not timing nonetheless issues to the destiny of hashtags in 2025.

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Episode Abstract

“Even in case you don’t assume you want the breather, take the breather.”

Hilary Engel has been there, posted that. On this episode of Behind the Put up, she brings over a decade of digital advertising and marketing experience to deal with the spiciest social media debates in B2B. From whether or not hashtags are useless (spoiler: principally) to if timing your posts nonetheless issues (it does), Hilary drops fireplace takes with zero fluff.

At the moment a solo social workforce of 1 on the world legislation agency, Faegre Drinker, Hilary shares how she handles all of it, from writing posts to operating social coaching throughout 1,200+ professionals. Her POV? Social isn’t only a advertising and marketing perform, it’s a full-blown technique that deserves the identical respect as some other enterprise unit.

You’ll additionally hear Hilary get candid in regards to the psychological load of neighborhood administration, why follower depend means nothing with out engagement, and what she needs each division understood about social media managers (trace: it’s not simply scrolling all day).

For those who’re managing social solo, caught within the “only for branding” mindset, or making an attempt to win debates at your subsequent workforce assembly, this episode is your cheat sheet.

Sizzling Subjects:

  • Hilary’s spicy (and sensible) takes on hashtags, CTAs, and follower depend
  • The true motive timing nonetheless issues, even in 2025
  • How one can gracefully exit platforms that now not suit your technique
  • What each non-social workforce must learn about your job

Hit play to listen to a social media supervisor who actually will get it. Then go take that breather, you’ve earned it.

Meet Hilary

Hilary Engel is an completed social media and digital communications skilled with over a decade of expertise. Her business experience and deep understanding {of professional} companies advertising and marketing are complemented by a strategic mindset and a hands-on method to content material creation.

Based mostly in Minnesota, Hilary is a passionate advocate for clear communication, data-informed technique, and authenticity. Because the social media supervisor for world legislation agency Faegre Drinker, she leads the event and execution of the social media technique overseeing content material growth, neighborhood administration, worker advocacy, paid promoting, social listening, analytics, and inner coaching.

Her work helps enterprise growth objectives, enhances model visibility, and builds significant engagement throughout a variety of platforms together with LinkedIn, Instagram and Fb, and different rising networks.

Previous to Faegre Drinker, Hilary held key advertising and marketing roles at Hinshaw & Culbertson, the place she targeted on digital content material technique and lawyer biography growth. She started her journey within the authorized business at Stoel Rives as a core member of the shopper companies workforce.

Hilary earned her M.A. in political psychology from Arizona State College and holds a B.A. in sacred music from Bethel College.

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