7 Campaigns to Boost Engagement & Revenue (2025)

Personalization has confirmed to be one of the efficient methods to ship higher buyer experiences and improve income. The truth is, clients have come to anticipate customized experiences from companies.

In line with analysis by McKinsey, 71% of consumers anticipate customized interactions from manufacturers. Furthermore, manufacturers that excel at personalization see 40% extra income. 

Triggered emails are top-of-the-line methods to personalize buyer experiences. Triggered emails are deployed in response to particular buyer behaviors. This lets you ship customized communications in a well timed method. 

The end result? Elevated engagement, higher buyer expertise, and extra income in your model.

On this article, we’ll present you seven triggered emails you want in your campaigns and the very best practices to observe when working these campaigns. 

What’s a triggered electronic mail?

A triggered electronic mail is an electronic mail despatched to a person when particular circumstances are met. These emails are despatched in response to particular person actions, that are often known as electronic mail triggers. For instance, the e-mail could also be deployed when a person indicators as much as your electronic mail record, abandons a cart, or fails to have interaction along with your emails after a sure length. 

One of many key variations between triggered emails and promotional emails is that triggered electronic mail campaigns are despatched on a one-to-one foundation. These emails might be despatched to every person independently as and when the set circumstances are met. Alternatively, promotional emails are often despatched in bulk to customers, and the e-mail marketer decides after they’re deployed. 

Triggered emails additionally are usually confused with drip emails. Each triggered and drip emails benefit from automation to ship particular emails to customers. Nevertheless, the distinction is that triggered emails are solely despatched in response to a specific person motion. They’re additionally despatched solely as soon as.

In the meantime, drip emails can begin in response to a particular person motion, however the collection of emails will proceed to be despatched lengthy after that preliminary exercise. For instance, the preliminary onboarding electronic mail might be despatched when the person joins your platform. Nevertheless, follow-up emails can even be despatched after that first electronic mail.  

Significance of triggered emails

Triggered emails play a necessary position in an email marketing strategy. These emails will profit your model via: 

Larger engagement

Triggered emails get pleasure from a number of the highest engagement charges of any electronic mail campaigns as a result of they’re well timed and are despatched in response to particular person actions. Most customers additionally anticipate these emails.

instance is welcome emails, which have the very best open charges of any electronic mail marketing campaign, at 83.63%, according to our benchmark report. This implies triggered emails provide you with a novel alternative to have interaction your customers and move a vital piece of data or get them to finish an motion that may profit your enterprise, e.g., resuming their checkout course of. 

Higher buyer expertise

Triggered emails enhance the shopper expertise by serving to you move essential info in a well timed style. 

These emails are typically known as transactional emails. That’s as a result of they are often despatched in response to transactional actions like customers confirming an order. They assist maintain your clients within the know, and this enhances their expertise interacting along with your model. 

Improved loyalty and better retention

Triggered emails may also enhance buyer retention and loyalty. That is particularly the case with sure triggered electronic mail campaigns like re-engagement, milestone, and suggestions emails.

Re-engagement emails will make it easier to re-activate clients who could have gone quiet or develop into disengaged along with your model. In the meantime, milestone emails present clients that you just maintain observe of their main milestones (e.g., birthdays and anniversaries). This may strengthen their relationship along with your model, boosting customer loyalty. 

Lastly, a suggestions electronic mail marketing campaign offers your clients a voice. And for those who act upon their suggestions, they’ll know that your model values their enter, and this will increase their loyalty.

Elevated income

Triggered emails benefit from the highest open and engagement charges. These emails are additionally very well timed, despatched virtually instantly after the e-mail triggers or circumstances are met. Consequently, the emails discover customers after they’re most engaged, and this will increase the probabilities of conversions.

Furthermore, a triggered marketing campaign like cart-abandonment electronic mail campaigns helps you recuperate gross sales and income you’d have in any other case misplaced. We’ll speak extra about these emails under.

Time-saving

Lastly, set off emails save your advertising workforce time as a result of they’re automated. You’ll be able to set and neglect these campaigns for so long as the messaging stays related. 

Your electronic mail advertising automation platform will maintain track of user behavior and actions and make sure the emails are all the time deployed on time.

Examples of triggered emails 

Let’s now take a look at seven of the commonest triggered emails and their position in your general electronic mail advertising technique. 

1. Welcome emails

Because the identify implies, welcome emails are despatched instantly after a brand new person or buyer has signed up in your electronic mail record or develop into your buyer.

This is likely one of the most essential emails you possibly can ship because it offers customers the primary impression of your model. You need the e-mail to be heat and alluring. You additionally need it to be customized and inform the recipients precisely what they will anticipate out of your model. 

Examine this out. 

This is a welcome email we ship to our clients after they first join our platform. First, you’ll discover that the e-mail could be very transient. We don’t overwhelm readers with an excessive amount of info. We maintain this electronic mail centered and share an important info customers will want. Every part else can come later with follow-up emails.

Subsequent, we personalize our triggered welcome emails. It opens by mentioning the recipient, and we proceed to share particulars concerning the particular product they’re fascinated about, i.e., sending emails.

Lastly, we give the readers an choice to get in contact with our workforce in case they’ve any further questions. 

You will want an identical welcome electronic mail in your model. One of the best half is that you should utilize marketing automation platforms like GetResponse to do that. Our resolution enables you to arrange your welcome message and set off, and we’ll make sure that to deploy these emails each time the set off is activated. 

Plus, you possibly can add further circumstances and create a drip marketing campaign from these emails. 

2. Cart-abandonment emails

Cart abandonment emails are essential for each eCommerce enterprise. Examine this out

Cart abandonment emails get an open charge of 39.07%, virtually double the typical electronic mail open charge. These emails additionally get a 23.33% click-through charge. It doesn’t cease there. 

Ecommerce companies that ship cart-abandonment emails can recuperate 10% of income that will have been misplaced. 

You need to arrange a triggered cart-abandonment electronic mail to reduce misplaced income. That is one other space the place you possibly can mix the triggered electronic mail with a drip marketing campaign. So, as an alternative of sending only one cart abandonment electronic mail, you possibly can automate a number of extra emails to be deployed at particular intervals, relying on whether or not the person completes their buy or not. 

Right here’s how one can simply set it up:

One of the best apply is to have a complete of three emails. 

Timing can also be tremendous essential right here. Ship the primary triggered electronic mail marketing campaign inside 1 hour of the person abandoning their cart. You’ll be able to then ship the 2 follow-up emails after 24 and 72 hours.

Additionally, chances are you’ll need to embrace some incentives like free delivery or a reduction code to encourage the customers to finish their buy. One thing just like what these of us have performed.

Such incentives could be instrumental in recovering the misplaced income.

3. Transactional emails

Transactional emails construct buyer belief and guarantee transparency. These emails are despatched when a person locations an order, adjustments account info, or makes a fee. 

So, just a few good set off electronic mail examples right here can be a purchase order affirmation or an order affirmation electronic mail, an order supply electronic mail, and a password change electronic mail.

Transactional emails may also be deployed when circumstances like an order getting shipped or the order being out for supply are met. 

These emails assist maintain your clients knowledgeable about their essential interactions along with your model. That’s why you could use a dependable platform to ship transactional emails. You need a platform with a excessive deliverability charge to make sure these emails make it to the person’s inbox. Bear in mind, your clients might be anticipating them. 

Take a look at how GetResponse’s transactional emails service will help you automate these emails to take care of stellar buyer relationships.  

4. Re-engagement emails

Re-engagement emails are despatched to reactivate customers who now not have interaction along with your newsletters or electronic mail communications. You can even use these emails to focus on customers who haven’t engaged with your enterprise shortly. 

Right here is an instance. The topic line for this electronic mail is “We Miss You!”

Totally different manufacturers can have other ways of defining disengaged customers. You’ll be able to tag customers as disengaged in the event that they haven’t engaged along with your emails or enterprise inside a sure length, like 30 days, 60 days, or 90 days. 

You might also decide disengaged customers based mostly on the variety of emails they haven’t engaged with. So, as an alternative of ready for a particular variety of days, you possibly can mark subscribers as disengaged if they don’t open x variety of emails in a row. 

You need to have a re-engagement electronic mail marketing campaign to make sure your subscribers proceed participating with your enterprise. 

Much more essential, re-engagement emails will make it easier to establish customers now not fascinated about your newsletters. That is nice because it helps you keep a clear electronic mail record and scale back grievance charges that may hurt your sender reputation and talent to work together with clients who really need to hear from you.

5. Milestone emails

Milestone emails are a good way to make your clients really feel seen and valued. These emails are date-triggered, which means they get deployed on a particular date to mark a specific event.

For instance, you may get related info out of your buyer database and use it to ship birthday emails. You’ll be able to even throw some freebies to go along with the emails and make your clients have fun the event in a particular approach.

Milestone emails may also be deployed to mark anniversaries, like when the person first turned your buyer. SaaS brands may also take this a step additional by monitoring how clients use their platforms and setting particular milestones to have fun. 

For instance, an electronic mail advertising platform might ship a celebratory milestone electronic mail when a person sends their 10,000th electronic mail. 

6. Notification emails

Notification emails are sometimes despatched to move throughout important info associated to the person’s account with your enterprise.

For instance, manufacturers could ship a notification electronic mail when a brand new sign-in is detected. The emails may also be deployed when a suspicious exercise is detected. For instance, when your system detects {that a} person has instantly tried to signal into their account from an unfamiliar IP tackle.

Notification emails work so much like transactional emails. They don’t seem to be promotional in nature, however they’re very essential in holding your clients knowledgeable. 

7. Suggestions emails

You’ll be able to create automated buyer suggestions emails to collect feedback from your customers after a particular interplay.

For instance, you possibly can ship a suggestions electronic mail a day or so after a buyer’s order has been delivered. The purpose of the e-mail is to gather knowledge on the shopper’s expertise shopping for out of your retailer. 

One other set off you possibly can use for these emails is after a buyer has interacted along with your buyer assist workforce. Use this electronic mail to see if the shopper’s challenge was resolved efficiently and what their expertise was interacting along with your assist workforce. 

You can even automate these emails to be deployed after a particular length. This may work effectively for software program corporations. So, you possibly can ship the emails after x variety of months. 

The trick with suggestions emails is ensuring they’re timed completely. Give your clients sufficient time to expertise the product earlier than asking for suggestions. Simply as essential is ensuring the method of leaving suggestions is straightforward and quick. Just a few fast questions are all you want, like what Decathlon has performed right here.

Triggered emails: Greatest practices to observe

Observe these 5 greatest practices to run profitable triggered electronic mail advertising campaigns. 

Accumulate behavioral knowledge

You’ll want to grasp your clients inside out to create efficient triggered electronic mail campaigns. 

You need to know the journey they take from discovering your model to creating a purchase order and afterward. This data will make it easier to place your triggered emails strategically for essentially the most affect.

Begin by gathering knowledge like demographic and psychographic info. You’ll be able to seize a few of this knowledge on the signup kind, throughout onboarding, and in a survey after the customers have joined your record.

You can even get extra insights by analyzing your database. Then, use that knowledge to establish essentially the most vital touchpoints in your gross sales funnel the place a triggered electronic mail can both make it easier to take the shopper expertise to the subsequent stage or improve your income. 

You’ll additionally want that knowledge to create customized triggered emails that resonate with the recipients.

Set marketing campaign targets

You want clear marketing campaign targets to create efficient triggered emails. A transparent purpose can even assist you already know whether or not your triggered marketing campaign efforts are working or not. 

So, if you wish to begin sending cart-abandonment emails, take into consideration the target of these emails. It will assist for those who might create SMART targets so you possibly can know the numbers it’s essential hit for the marketing campaign to be thought of a hit. 

Personalize your triggered emails

We began by saying that 71% of consumers anticipate customized model interactions. To fulfill this buyer expectation, you could accumulate buyer behavioral knowledge and use it to personalize your campaigns. 

One of the best half is that you just don’t need to personalize your campaigns manually. A advertising automation platform like GetResponse can combine along with your tech stack to trace person actions and deploy customized triggered emails when your set circumstances are met. 

Our platform connects with eCommerce platforms like WooCommerce, Shopify, and Magento to facilitate transactional emails and cart-abandonment campaigns. You can even use Zapier to attach GetResponse with different platforms.

Supply worth

Simply because a person has performed one thing in your platform doesn’t imply it is best to robotically ship them an electronic mail. Except that triggered electronic mail shares priceless info, it’ll solely be seen as a nuisance. That may make your enterprise look dangerous, and it may possibly damage your means to attach with the person sooner or later.

Subsequently, make sure that each triggered electronic mail you ship has one thing priceless for the person. The welcome electronic mail should share useful info that the person must know. It might embrace a product tutorial video, for instance. 

You additionally need to maintain these emails concise. Don’t cramp too many particulars into that one electronic mail. Solely share important info associated to the particular motion the person has taken. If it’s essential present extra info, think about using a drip marketing campaign to ship follow-up emails.

Check, analyze, and pivot

Lastly, take a look at your triggered emails, analyze the outcomes, and make any essential changes to make sure optimal ROI from your campaigns.

Run A/B checks on the e-mail topic traces, content material, ship occasions, CTAs, and different vital parts. Then, observe your open and engagement charges to see what adjustments resonate essentially the most along with your viewers.

You need to additionally monitor your campaigns over time to see whether or not they’re nonetheless related. So control electronic mail advertising metrics like unsubscribe charge and engagement to pinpoint triggered campaigns that is likely to be falling flat.

Ship your triggered emails with GetResponse

Triggered emails are important for holding your audience within the know and making certain a pleasing buyer expertise. Campaigns like cart-abandonment emails may also profit your backside line tremendously if executed effectively. 

However you’ll want a dependable electronic mail platform for these campaigns. A platform that may automate customized triggered emails and guarantee they’re delivered on time for optimum open and engagement charges.

GetResponse has been delivering triggered emails for over a decade now. Our platform ensures a 99% deliverability charge. We even have loads of triggered electronic mail templates you possibly can customise and deploy inside minutes. That’s why manufacturers like Crimson Bull, Eveline Cosmetics, and Zendesk use our platform. Get started for free today here.