In search of the perfect various to OptinMonster? We suggest OptiMonk, Poptin, or Wisepops for most individuals. Thrive Leads and Privy are stable choices for particular forms of customers, which we’ll discover in a second. 

On this information, we’ll have a look at every of those OptinMonster alternate options to see which of them suit your wants the perfect. 

My Private High 3 Options to OptinMonster

Need a fast overview of my prime three favourite alternate options to OptinMonster? Right here they’re—at a look. 

Greatest for ecommerce, SaaS, and businesses Greatest for solopreneurs and small groups Greatest for enterprise manufacturers
OptiMonk logo Poptin logo Wisepops logo
OptiMonk
Pricing: Begins at $0 for full-featured plan with as much as 10,000 pageviews

What I like: Has every little thing you want. The automagic branding is top-notch and with out comparability. All instruments are tremendous simple to make use of. No actual downsides.

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Poptin
Pricing: Free for as much as 1,000 month-to-month guests, then begins at $25 a month for as much as 10,000 guests

What I like: Numerous colour and cheer that makes conversion optimization enjoyable. Good, superior triggering. Easy to make use of.

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Wisepops
Pricing: Begins at $99 a month

What I like: Sensible product recs with AI. Internet push notifications. Purpose-oriented campaigns. Subtle instruments for large manufacturers.

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How I Selected These OptinMonster Options 

Every lead gen/conversion optimization product I examined wanted to have all—or at the very least most—of those options: 

  • Superior set off controls. The extra granular the management over when, the place, and for whom the popups seem, the higher. Superior set off settings assist hold you from annoying your net guests with popups they’ve already seen or that don’t apply to them.
  • Viewers segmentation. Lead gen instruments ought to enable customers to phase their prospects and net guests by conduct—are they returning guests? Have they beforehand deserted their cart? Do they store primarily by way of desktop?—so you may ship extremely related messages that convert. 
  • Campaigns and templates for extra than simply popups. Popups are nice, however so are slide-ins, inline kinds, floating bars, full-screen welcome mats—aka, a spread of marketing campaign sorts to assist totally different wants.
  • Constructed-in analytics and A/B testing. Lead gen/conversion optimization instruments ought to let you know how nicely your campaigns are working—and supply native cut up testing so you may optimize primarily based on precise information. 
  • No-code design and branding management. Entrepreneurs and enterprise homeowners ought to have the ability to launch totally branded, responsive campaigns with out hiring a complete IT group. I appeared for instruments with full management over fonts, colours, and animations.

Able to study all concerning the prime 5 alternate options to OptinMonster? Let’s get began.

1. OptiMonk

OptiMonk interface displaying available templates.

Of all of the instruments on this checklist, OptiMonk is OptinMonster’s most fearsome competitor.

OptiMonk has all of it: free, simple no-credit-card-required signup. Thorough analytics, native A/B testing, granular customizability. An extremely intuitive setup with wizards you may bypass in the event you’re impatient and need to determine issues out your self, like I typically do. 

(But it’s additionally simple to seek out and go crawling again to these wizards if you run right into a query. A win-win, in the event you ask me.)

Once I examined OptiMonk out, I didn’t discover a lot to not like. So, you’ll discover my checklist of advantages is, ah, fairly a bit longer than the checklist of drawbacks. 

Right here’s what I really like about OptiMonk: 

  • Template selection. OptiMonk provides the complete gamut of marketing campaign templates, from spin-the-wheel video games and cart abandonment stoppers to searching reminders and countdowns
  • Epic customizability. You’ll be able to select the place a marketing campaign seem on a consumer’s display, set what number of seconds till it seems, add sticky teasers, configure a number of triggers, specify who can see the marketing campaign and what number of occasions they’ll see it, and the place prospects get despatched after clicking. 
  • Marketing campaign administration dashboard. Simply view which campaigns are reside, plus how nicely they’re performing.
  • Person expertise protector. In case you’re fearful about slathering too many popups in your unwitting net guests, check out OptiMonk’s Person Expertise Protector service, which makes use of AI to tweak your campaigns in order that they present up in irrelevant locations on accident—so don’t piss your prospects off, principally.
  • Straightforward to attach campaigns to your web site. In case you use WordPress, Shopify, or Magento, OptiMonk’s plugins make the duty simple. In case you use one thing else—I take advantage of Squarespace for my web site and weblog—you get a code snippet and directions for the place to place it. Straightforward peasy.
  • Auto-personalized branding. Okay, so I’ve saved my favourite characteristic for final. This characteristic actually blew my thoughts. I made a decision to attempt a spin-the-wheel marketing campaign with OptiMonk for my Squarespace web site. All I needed to do was enter my area title and OptiMonk discovered the precise colours and fonts I take advantage of for my website and immediately created a fantastically branded pop-up. I hate messing round with all that stuff endessly, so this can be a huge plus in my eyes. Plus, you may nonetheless customise the marketing campaign even after auto-branding—and you may customise it to look superb on all of the totally different screens. 
OptiMonk brand settings adjustments.

What may use bettering: 

  • Nothing, actually. It’s glorious and tremendous simple to make use of, and I plan to create an actual marketing campaign for my web site quickly. Though, I suppose OptiMonk may need extra options than a non-ecommerce service supplier like myself may want. THat’s actually the one draw back. In case you can name it that. 

OptiMonk is delightfully inexpensive for smaller companies: for one area, you should utilize all the core options without cost till you rise up to 10,000 pageviews. The pricing is affordable for scaling up, too, with a number of inexpensive tiers and an enterprise answer. See the complete deets on OptiMonk’s pricing page

Who ought to use OptiMonk?

  • Ecommerce, SaaS, and businesses that need multi-step campaigns with sensible branding and personalization, thorough viewers concentrating on, and top-notch segmentation.

2. Poptin

Poptin setup interface with the first step to choose a template shown.

In my expertise taking part in round with it, Poptin is a pleasant runner-up to OptiMonk. It’s acquired most of the similar options, together with tons of customizable templates, analytics, A/B testing instruments, and superior viewers concentrating on. 

The parrot mascot is cute, too. 

Right here’s what I really like about Poptin: 

  • It may be an entire lead gen answer. Together with popups, Poptin additionally provides embedded kinds, coupons, and restricted—however rising—electronic mail advertising and marketing companies. For some manufacturers, it’s acquired the potential to be a one-stop store for lead gen and conversions.  
  • Lovely parrot mascot and full of life illustrations. This may look like a mere element, however for me, it’s not. I like cheerful issues. Poptin’s purple parrot is cheerful and, at occasions, comical. It brings life to SaaS instruments, as do the opposite full of life illustrations and animations all through the location. 
  • Colourful conversions dashboard. Talking of colour and liveliness, I really like Poptin’s conversion dashboard. It’s glorious for folk that battle with a bunch of knowledge or numbers if there isn’t sufficient visible distinction between the totally different outcomes. With Poptin, every information supply is colour coded. 
  • Superior triggers. Customise every little thing from when a popup seems to how and when it closes. 
  • Straightforward to hook up with most main ecommerce platforms. Use a code snippet or Poptin’s simple plugins for WordPress, Shopify, Wix, Sq., Magento, and OpenCart. 

What may use bettering: 

  • Signup course of. Though no bank card is required, you do should create an account and password—even in the event you register with Google, which is what I did. And then you definately’re led straight to a pricing web page, which can also be a little bit annoying. I desire OptiMonk’s course of: they allow you to decide a plan after you discover the instruments. 
  • No auto-personalized branding. I created a marketing campaign and inserted my area title, as Poptin requested—however I solely acquired a black-and-orange, barely disagreeable trying marketing campaign to edit. In case you don’t thoughts doing all your branding manually, this isn’t a difficulty. However for I, who’ve now been spoiled by OptiMonk’s magical auto-branding, it’s a draw back. 
Poptin editor interface.

Pricing-wise, Poptin is dearer than OptiMonk. The free plan solely takes you as much as 1,000 pageviews, and also you solely get just a few of the core instruments. And also you don’t get customized branding for the free plan. Try all of Poptin’s pricing plans.

Who ought to use Poptin?

  • Small companies, solo founders, entrepreneurs that need stable popup options with a small studying curve. Poptin packs the worth with built-in A/B testing, consumer pleasant builder, not too sophisticated. 

3. Wisepops

Wisepops create campaign setup page.

Wisepops has a number of high-clout manufacturers on its shopper checklist—manufacturers like Unilever, Harvard Enterprise Assessment, and Givenchy. 

Fairly the vary! 

This actually speaks to Wisepops’ energy as a extra enterprise-focused OptinMonster various. 

Right here’s what I really like about Wisepops: 

  • AI product suggestions. With an enterprise plan, you get glorious AI options to assist match custopmers with product’s they’d love. That is good for ecommerce storefronts and SaaS manufacturers. 
  • Clear format. Templates have each a visible illustration and a brief textual content snippet explaining the marketing campaign, which makes searching and deciding simple. Not each software has each—many have one or the opposite. You can even simply browse marketing campaign sorts by use case, which is a pleasant characteristic. 
  • Push notifications. In case your net guests enable it, you may create push notifications to have interaction with them even once they aren’t on-line. Of the highest OptinMonster alternate options on this checklist, Wisepops has essentially the most subtle net push notification options. 
  • Purpose setting that’s tied to analytics. You’ll be able to lay out your objectives earlier than you create a marketing campaign and arrange automated conversion monitoring, which makes it simple to see whether or not the marketing campaign is assembly its objectives. 
  • Integrations with main ecommerce websites. Wisepops has native Shopify and Magento integrations, and it will probably join to only about some other CMS by way of Google Tag Supervisor or by utilizing code.
Wisepops add goal setup screen.

What may use bettering: 

  • No customized branding. Like I stated, my expectations are excessive after OptiMonk’s superb auto-branding capabilities. With Wisepops, you must begin from scratch if you create a popup marketing campaign. 
  • No free plan. ‘Nuff stated. Contemplating that each OptiMonk and Poptin have freemium plans, this feels disappointing. There’s a free two-week trial, although. 
  • Restricted viewers and conduct segmentation. Whereas Wisepops collects some information for you—just like the international locations and units net guests use—there’s a shocking lack of deep segmentation options. Within the non-enterprise plan, at the very least. 

As for pricing, there are solely two tiers: one with a worth (begins at $99 a month—steep compared to rivals!) and an enterprise plan with no listed worth. Study extra on Wisepops’ pricing page

Who ought to use Wisepops? 

  • Bigger advertising and marketing groups and enterprise manufacturers that need to lean on embeds, net push notifications, AI product suggestions, and social media-like feeds for successful and maintaining new prospects. 

4. ThriveLeads

ThriveLeads landing page for ThriveBox.

Thrive Leads is exclusive in that it’s particularly for WordPress websites. So in the event you’re not utilizing a WP website, you may skip this one. It received’t provide help to. However in the event you do use WordPress, Thrive Leads will be a superb selection just because it’s so centered on WP capabilities. 

Right here’s what I really like about ThriveLeads: 

  • You get all of the fundamentals. From a drag-and-drop visible editor and an enormous template library to A.B testing and analytics, Thrive Leads has every little thing it is advisable snag conversions—all with an unique WordPress focus.  
  • It’s a part of a (a lot) bigger suite. Thrive Leads was once a standalone product, however it isn’t anymore. This may be each a energy and a weak point. If you need the Thrive model that will help you construct your WP web site, touchdown pages, electronic mail lists, quizzes, on-line programs, FOMO campaigns, then you definately’re in for a deal with. However in the event you’re not up for utilizing all 9 Thrive merchandise…then you definately’ll be upset. 
  • Glorious A/B testing and analytics for bloggers. WordPress is the running a blog software to finish all running a blog instruments, and Thrive Leads provides fine-tuned testing and analytics options to assist content-heavy companies and merchandise. Like blogs. 

What may use bettering: 

  • Thrive Leads is just accessible on self-hosted WordPress websites. In case you use WordPress.com, you’re out of luck, which appears unusual for such a WP-focused software.
  • Outdated look. There’s one thing very 2010s concerning the Thrive Leads web site. I can’t fairly put my finger on it, however the software seems quite a bit much less glossy and fashionable than its rivals. 
  • It’s insanely costly for what it’s. Costs start at $599 a yr for a single license, though there are frequent codes that decrease it to round $250 per yr. And also you don’t simply get Thrive Leads—all of its siblings might be tagging alongside, too, whether or not you prefer it or not. 

You’ll be able to study extra concerning the Thrive Themes suite here and determine if the instruments are useful for you. If they’re, that’s nice! If not, going with one in every of our prime three instruments is simply positive. All of them work easily with WordPress. 

Who ought to use ThriveLeads? 

  • Self-hostedWordPress aficionados, particularly course creators, bloggers, and digital entrepreneurs. Thrive Leads provides a deep integration with WordPress’s website construction and permits page-level management.

5. Privy

Privy landing page to show how Privy SMS works.

Privy is an electronic mail and SMS-focused conversion software particularly for Shopify shops—and Wix storefronts, to a lesser extent. 

Right here’s what I really like about Privy: 

  • The give attention to SMS. There’s one thing easy, quick, attention-grabbing, and not-too-overwhelming about getting SMS texts from manufacturers. At the least, that’s how I really feel. Privy faucets into the recognition of SMS advertising and marketing with extra focus than some other software on this checklist. 
  • E mail, web site, and SMS capabilities. You’ll nonetheless get electronic mail and net instruments like popups, cross-sell shows, and customizable templates, however you’ll additionally get them on SMS. From cart worth triggers to viewers segmentation, Privy has all of it—for textual content advertising and marketing. And the SMS advertising and marketing integrates completely with electronic mail and net, supplying you with a well-rounded option to acquire new prospects. 

What may use bettering: 

  • Not as many templates as different instruments. Maybe as a result of Privy’s focus is extra text- and email-based than web-based, although it does have options that assist all three, there aren’t as many templates as different pop-up instruments supply.
  • Pricing is a little bit disjointed. The pricing construction is complicated: you may both get an email-only plan, an electronic mail and SMS-only plan, or a web site conversions-only plan. If you need all three capabilities, you must purchase two plans: the e-mail + SMS and the web site conversion plan. Plus, there’s no freemium model—however there’s a free trial. 

Study extra about Privy’s plans and options on the Privy pricing page

Who ought to use Privy? 

  • Newer ecommerce retailer homeowners, particularly these with a Shopify or BigCommece retailer, who want one thing easy and simple to launch with electronic mail assortment, cart-saving popups, and textual content advertising and marketing multi function easy-to-use software. 

What’s the Greatest OptinMonster Different? 

For most people, the perfect OptinMonster pop-up conversion tool various is OptiMonk (nice decide for many), Poptin (preferrred for solos or small companies), or Wisepops (greatest for enterprise manufacturers). 

Devoted WordPress customers may profit extra from Thrive Leads, whereas Shopify sellers with a need to attach by way of textual content will love Privy. 


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