[11:43] PENN Play: The Loyalty Ecosystem — Jennifer describes their consumer-facing model: “PENN Play is our loyalty program, and it’s what I name the lifeblood that runs via all of our particular person merchandise. You’re all the time incomes towards the next tier, which unlocks higher service.”
[17:26] The Instruments Evolution Mindset — On staying adaptable: “When you’re gonna push again right this moment on the instrument we’re utilizing to handle our CRM for example, between now and the top of your profession, you’ve had the luxurious of working with 20 totally different sorts of instruments. As a result of on daily basis, we’re evolving so rapidly.”
[18:16] Defining CMO Influence — Jennifer’s perspective on her function: “The way in which that I see myself within the function of my workforce is to actually be the voice of the shopper. … The place a company group that’s managing all of those companies derives extra worth is after we can perceive the worth that every of these merchandise supplies every day to that particular person individual.”
[22:39] Strategic Partnerships That Matter — On their Stay Nation collaboration: “We’re the one on line casino supplier of Ticketmaster loyalty redemption … offering that exterior factor that individuals do inside their on a regular basis as an possibility is a large profit for us.”
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