How do you market leisure experiences that span bodily casinos, on-line gaming, and sports activities betting?

On this episode of Advertising Vanguard, Jennifer Weissman, CMO of PENN Leisure, shares how the corporate creates cohesive buyer journeys throughout 42 casinos, racetracks, and digital platforms. 

From a time when exhibiting on line casino flooring in adverts was prohibited to right this moment’s gamified loyalty ecosystems, Jennifer dives into regulatory shifts, buyer lifetime worth, and gamification past conventional gaming.

At PENN Leisure, Jennifer Weissman has spent almost a decade constructing advertising methods throughout bodily and digital gaming experiences. Beginning her profession in PR for casinos close to Memphis, she brings journalism schooling, an MBA from Northwestern, and deep experience in regulated advertising to some of the dynamic sectors in leisure.

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Episode highlights:

[06:42] The Psychology of Gamification — Jennifer explains the broader enchantment: “Corporations that do a very good job with engagement have found out gamify the loyalty expertise. They provide me hurdles that I want to satisfy, which actually is they provide me {dollars} I must spend so as to really feel actually good about myself and unlocking extra {dollars} that then I can spend with them.”

[10:24] The Journey Over Vacation spot — On what drives buyer engagement: “Individuals aren’t playing as a result of they assume they’re gonna win one thing actually massive. They’re playing as a result of they love the fun of the sport, they usually like to do that with their leisure greenback. They actually simply wanna spend a little bit of time away from the on a regular basis and have that escape.”