Mark van den Berg
Printed on: 30 Could 2025
There’s a shift taking place within the software program world. An increasing number of European organisations are selecting EU-based SaaS platforms over their US-based counterparts. It’s not nearly shopping for native: it’s about privateness, compliance, and management.
And for good cause.
Why the transfer away from US tech?
Let’s begin with knowledge safety.
European privateness legal guidelines (significantly GDPR) are among the many strictest on the earth. They offer people robust rights over their private knowledge, and so they maintain companies to excessive requirements of transparency, accountability, and safety.
In distinction, US knowledge legal guidelines are blended. They fluctuate from state to state, and federal protections are restricted. Even latest frameworks just like the EU-US Information Privateness Framework have raised considerations amongst EU regulators, particularly concerning cross-border knowledge transfers and surveillance.
Uncertainty creates threat for European organisations. Nobody desires to elucidate to their prospects why their knowledge isn’t as protected correctly.
That’s why many are switching to suppliers based mostly within the EU, the place legal guidelines are clearer, requirements are increased, and compliance is in-built.
Why EU-based SaaS is the smarter, safer selection
Right here’s what you get once you select a European platform:
- Full GDPR compliance, designed into the product from day one
- Information saved and processed within the EU, avoiding the authorized gray areas of worldwide knowledge transfers
- A shared authorized framework, with suppliers working underneath the identical laws and expectations as you
It’s not nearly checking authorized bins. It’s about doing issues proper to your prospects, your fame, and your peace of thoughts.
Why Spotler?
Spotler is proudly European. Our advertising know-how is constructed within the EU, supported by native groups, and designed for organisations working in a privacy-first surroundings.
We’re additionally recognised on Decoupl.eu within the CRM and Marketing Automation classes, an indication of our credibility and dedication to the European tech ecosystem.
However it’s not simply the place we’re based mostly that issues, it’s how we work.
How Spotler stands out for each kind of organisation
Selecting a European supplier is a superb begin. However choosing the proper one issues extra. Right here’s why companies, public sector organisations, and nonprofits belief Spotler:
A linked set of instruments
Whether or not you’re working advertising automation, managing buyer knowledge, personalising journeys, or participating audiences throughout channels, our instruments are designed to work collectively seamlessly, so you’ll be able to transfer sooner and keep away from silos.
Constructed for entrepreneurs
We imagine entrepreneurs shouldn’t have to depend on IT to get outcomes. Our platforms are highly effective, but intuitive, providing you with the liberty to launch campaigns, check concepts, and drive outcomes with confidence.
Privateness you’ll be able to belief
As a European firm, GDPR compliance is a part of our basis. Your knowledge stays within the EU. Your prospects keep protected. And your organisation stays on the proper aspect of regulation.
Tailor-made to your sector
Whether or not you’re in eCommerce, B2B, increased training, healthcare, or authorities, we perceive your world. Our options help sector-specific wants, from safe citizen communications to scalable lead nurturing and good automation.
Native help that speaks your language
We’re not a faceless platform. We’re a associate. With skilled groups throughout Europe, we provide actual human help, native perception, and steering that matches your market.
Recognised and trusted
We’re proud to be featured on Decoupl.eu as a trusted supplier of each CRM and Marketing Automation. It’s another reason why organisations searching for safe, efficient, and compliant tech flip to Spotler.
In abstract
The shift from US to EU SaaS is about greater than compliance. It’s about belief, management, and constructing for the longer term. And with Spotler, you don’t have to decide on between security and class.
You get software program that’s constructed for entrepreneurs, backed by native specialists, and trusted by organisations throughout Europe, from bold retailers to public establishments.
Able to take management of your knowledge and your advertising?
Let’s discuss how Spotler CRM may help you.
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