The Last Word

A roundup of digital and e-mail advertising articles, posts, and social buzz you might need missed final month…

Should-read articles, posts & reviews

The 7 Stages of AI Proficiency (Andy Crestodina)

How Geopolitical Tensions Are Impacting B2B Marketing Spend (MarketingProfs)

I’m a LinkedIn Executive. I See the Bottom Rung of the Career Ladder Breaking. (The New York Instances)

Alphabet shares sink 8% after Apple’s Cue says AI will replace search engines (CNBC)

Google’s AI Adventure – One Year On (search engine optimization for Google Information)

Welcome to the Zero-Click Marketing Era! (Holistic Electronic mail Advertising and marketing)

What Repeat Behavior Really Means for Customer Loyalty (CMSWire)

The Art of Asking Smarter Questions (Harvard Enterprise Overview)

Insightful & entertaining social posts

You already know what sucks?

Signing up for a “publication” that’s truly a gross sales promo sequence in disguise.

Don’t do that.

— Dylan @ GC⚡ (@growthcurrency.net) May 2, 2025 at 1:55 PM

The environmental price of inference by hammering LLMs with hundreds of phrases to attempt to gauge model visibility maddenly outweighs the worth gleaned from it for my part.

There’s a complete trade spinning up to do that proper now and it makes me a bit unhappy.

[image or embed]

— Mark Williams-Prepare dinner (@markwilliamscook.com) May 8, 2025 at 6:09 AM

Noteworthy topic strains

Vuori, 5/5 – Our High 5 Mom’s Day Items
Bass Professional Outlets, 5/30 – Save 10% On Particular Father’s Day Reward Playing cards!
Hole Electronic mail 5/31 – Saying Father’s Day presents: 50% off
Huckberry, 5/28 – Reward For: Wealthy ’90s Dads
Unusual Items, 5/26 – Tips on how to customise Dad’s present with out going to the ironmongery store
BARK, 5/30 – This Satisfaction Stroll Package is SERVING!
5/31 – Simply Launched: 2025 Satisfaction Month Assortment
Fanatics.com, 5/17 – Rejoice Armed Forces Day within the Official MLB Assortment!
IKEA Household, 5/1 – 📚Faculty college students, get a 20% off coupon two days solely! 📚
Ann Douglas from Lonely Planet, 5/17 – The proper solution to pack for a visit
Victoria’s Secret, 5/8 – New Summer time Shade Drop—Bras of Summer time
City Outfitters, 5/17 – summer season match examine: jorts + graphic tees
Wayfair, 5/30 – PATIO TABLES – our prime picks.
Everlane, 5/19 – A Little Ruching Goes a Luxe Manner
Everlane, 5/10 – You Need Sq. Necklines
Duluth Buying and selling, 5/28 – Room to Breathe In Ballroom Denims
Adidas, 5/19 – Inspiring individuality in each step
MoMA Design Retailer, 5/28 – Convey Out Your Inside Kidult
Eddie Bauer, 5/10 – Appears That Go From Work To Play
Eddie Bauer, 5/30 – We Did A Little Purchasing For You – See Your Picks!
Neiman Marcus, 5/8 – Tod’s woven tote in lovely blue
Allrecipes Recall Alert, 5/5 – Recall Alert: Recent Tomatoes
Levi’s®, 5/28 – Levii’s denims, meet Levii’s tees
Lane Bryant, 5/28 – Final splash 💦 $35 SWIM (remaining hours)
Clinique On-line, 5/28 – Our greatest summer season physique care 💦☀️

New posts on EmailMarketingRules.com

What Microsoft’s New Email Deliverability Rules Means for B2B Brands

Messaging & Content Strategies for Long-Lifespan Products

Microsoft’s New Email Deliverability Rules Make DMARC Essential

Gmail’s Email ‘Upgrades’ Are Actually a Step Backward

Understanding Email Deliverability: Key Factors & Key Issues

The Last Word on March & April 2025







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