“We opened the doorways to an area the place folks have easy accessibility to ladies’s sports activities, after which bam, Day One, 3,000 folks confirmed up,” Nguyen instructed ADWEEK after initially saying The Sports activities Bra’s franchising plan final yr. “We’ve tapped into one thing that has been wanted for a very long time, so we assist to show that the fan base is on the market. Now we’re seeing different bars open and seeing precisely the identical turnouts, the demand for extra areas like that.”
In case you present it, they’ll watch
If ladies’s sports activities have been extra available, 40% of the overall inhabitants and greater than half of sports activities followers mentioned they’d watch. The adjustments inside sports activities media throughout The Sports activities Bra’s tenure have confirmed it.
In November 2023, little greater than a yr after The Sports activities Bra opened, The Nationwide Girls’s Soccer League (NWSL) signed a $240 million, four-year media rights take care of Paramount’s CBS Sports activities, Amazon Prime Video, Disney’s ESPN, and Scripps’ ION. On the time, it was probably the most profitable broadcast contract in ladies’s sports activities historical past.
Final summer time, after the NCAA noticed document viewership for ladies’s basketball March Insanity and the WNBA noticed big audiences for its draft and early-season video games, the league introduced the renewal of media rights partnerships with Amazon Prime Video and ESPN dad or mum firm Disney, in addition to a brand new take care of NBCUniversal. The 11-year offers broadcast 125 WNBA video games a yr, develop WNBA League Cross companies internationally via Amazon, and permit the league to choose up extra media companions alongside the way in which.
