As we speak, TelevisaUnivision introduced that Donna Speciale is stepping down as president of U.S. promoting gross sales and advertising after 4 years.

Tim Natividad, who has beforehand held management roles at TikTok, Roku, Amazon, and Google, will take over the function starting June 9. Speciale will stay with the corporate throughout a transition interval to make sure a easy handoff between the 2.

The information comes simply weeks after the corporate’s 2025 TV upfront event, the place TelevisaUnivision unveiled a number of initiatives, together with an expanded music technique and several other content material rollouts.

The announcement was made by way of memos from CEO Daniel Alegre and Donna Speciale that had been obtained by ADWEEK.


TelevisaUnivision created an immersive presentation tied to Hispanic culture at the upfront.

See the complete memo from CEO Daniel Alegre:

Group,

I needed to share an essential replace about our U.S. Advert Gross sales group. Donna Speciale has determined to step down from her present function and might be succeeded by Tim Natividad, who will be part of TelevisaUnivision as our new President of U.S. Promoting Gross sales and Advertising and marketing on June 9.

Over the previous a number of months, Donna and I’ve been in considerate dialog about the way forward for our enterprise. Collectively, we agreed that this could be the best time for the subsequent step within the evolution of our advert gross sales management.  Given the significance of our digital future, I’m excited to welcome Tim and the distinctive expertise he’ll carry. Tim has a really deep background in main massive and dynamic advert gross sales groups, and I do know you’ll love the keenness and vitality he’ll carry to the corporate.

Management transitions are sometimes aggravating, and I can perceive that. That mentioned, we’re lucky to have an distinctive group in place beneath Donna, and they are going to be instrumental in making certain a easy transition alongside Tim as he steps in to construct upon the legacy that Donna has formed. Our group within the U.S. is thought for its creativity, a laser concentrate on solution-solving for our promoting companions, and distinguished thought management within the trade. I do know Tim is dedicated to investing in and supporting the way forward for this nice group.

I want to prolong my gratitude to Donna, who for during the last 4 years has pushed a significant transformation of our advert gross sales group. As a fierce advocate, she helped shift the trade’s focus towards the complete potential of U.S. Hispanic shoppers, bringing a whole lot of recent advertisers into the fold and increasing the market’s understanding of our worth. Underneath her management, we enhanced our promoting capabilities and expanded cross-platform alternatives for manufacturers to a brand new stage of sophistication, reshaping how we present up for entrepreneurs and strengthening our place in an more and more aggressive panorama.