In at the moment’s digital financial system, id verification isn’t nearly stopping fraud. It’s about powering smarter selections throughout the client journey. And whereas corporations like Ekata helped form the early panorama of id verification, new rivals have emerged, and the world is shifting on.

The static, match-based method merely can’t sustain with the complexity, velocity, and nuance of at the moment’s digital interactions. That’s why a rising variety of fraud groups and knowledge leaders are changing legacy instruments with Ekata alternatives in favor of a extra adaptive answer: AtData.

As a result of the reality is, if you happen to’ve been utilizing legacy instruments, you’ve probably already been utilizing our knowledge, solely not directly. For years, AtData has been a key supplier of uncooked e mail intelligence and exercise alerts to corporations throughout fraud prevention, together with among the very techniques now being changed.

As a result of now, you may go straight to the supply.

And while you do, you unlock one thing far more highly effective:

  • Higher intelligence from real-time behavioral alerts
  • Quicker decisioning with minimal engineering carry
  • Cheaper outcomes with smarter concentrating on and fewer waste

However this isn’t nearly cost-cutting. It’s about being outfitted to win.

A New Period in Fraud Prevention

What’s wanted now could be greater than only a match of information factors. The demand at the moment is for agile, real-time alerts that may maintain tempo with evolving threats. Fraudsters are intelligent, and the instruments that struggle fraud should be faster, smarter, and extra granular.

AtData stands on the forefront of this shift. As a long-time supplier of e mail intelligence, AtData has at all times powered verification techniques. However now, it’s bringing this intelligence on to fraud groups, providing a contemporary different to legacy options, and providing a direct, streamlined path to raised insights.

Fraud groups not have to depend on sluggish, outdated methodologies. They want entry to dynamic, evolving knowledge that paints a fuller image. A deeper take a look at who’s behind every id.

From Match Scores to Motion Alerts

Ekata constructed its popularity throughout a time when linking names to telephones and addresses was sufficient. However at the moment, fraud and buyer habits don’t dwell in static tables. They transfer, evolve, and adapt. Legacy fashions rooted in name-address-phone logic fall quick when:

  • Identities shift (new emails, new gadgets, new behaviors)
  • A number of personas are tied to a single family or system
  • A reputation match gives no perception into intent or danger

In distinction, AtData begins, and builds, with e mail. As a result of in at the moment’s digital world, e mail is the one id sign that cuts via the noise. It’s persistent, transportable, and most significantly, lively.

Why the Shift to AtData is Accelerating

High groups in fraud prevention, buyer knowledge, and efficiency advertising are quietly shifting off conventional ID verification instruments for one easy cause: they want greater than hygiene. They want readability, confidence, and aggressive benefit. With AtData, they get:

  • Earlier Threat Detection

    Actual-time e mail exercise alerts allow you to flag dangerous signups earlier than they hit downstream techniques.

  • Decrease Prices, Larger Precision

    Don’t waste assets on unhealthy leads or overprotective rulesets. Deal with the suitable customers, not simply any customers.

  • Easy Integration

    No heavy carry. Plug immediately into your present stack to complement id profiles and resolution flows with actionable knowledge immediately.

  • Fewer False Positives

    Our behavioral insights scale back pointless friction for actual customers. So, no extra blocking good prospects to maintain out unhealthy ones.

Legacy Instruments Received You Right here. However They Gained’t Get You There.

Ekata did its job for the period it was inbuilt. However if you happen to’re scaling quick, watching fraud evolve, or managing decayed lead knowledge, it’s time to rethink what id intelligence actually means.

You don’t want extra static matches. You want dynamic decision, real-time alerts, and a accomplice that helps you understand your prospects, not simply affirm them.

AtData is the following era of id intelligence.
And it’s already powering smarter, quicker, and more cost effective selections — one e mail at a time.

See how we compare to Ekata  |  Learn more about AtData Fraud Prevention  |  Contact Us Now


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