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Episode Abstract

On this episode of the Duct Tape Advertising and marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow—seasoned entrepreneurs, buyers, and authors of the daring new e book Shoveling Shit: A Love Story. Recognized for co-founding Golf.com and Buddy Media (acquired by Salesforce for $745 million), the Lazerows deliver a long time of expertise to the mic to debate the uncooked, unfiltered actuality of entrepreneurship.Their dialog dives into why embracing the mess—failures, pivots, and uncertainty—isn’t a flaw within the entrepreneurial journey, however a defining characteristic. From constructing companies as a married couple to rejecting the parable of work-life steadiness, this episode explores what it actually takes to construct an organization (and a life) that lasts.

About Mike and Kass Lazerow

Mike Lazerow is a veteran tech entrepreneur and investor, having based a number of ventures together with Buddy Media, which was acquired by Salesforce for $745 million. He at the moment co-leads Founders Farm and Velos Companions, investing in and mentoring early-stage corporations.

Kass Lazerow is an professional operator and co-founder with a pointy eye for methods, scaling, and execution. She’s labored side-by-side with Mike for over twenty years. Collectively, they’ve supported almost 100 startups and contributed to over $10 billion in realized positive factors.

Be taught extra about their work at shovelingshit.com.

What You’ll Be taught in This Episode

  • Why entrepreneurship is extra about every day failure than sudden wins
  • The “imbalanced life” framework and why work-life steadiness is a delusion
  • How Mike and Kass divide roles in enterprise and marriage
  • The function of transparency and communication in main groups
  • Key cheat codes from the e book that each entrepreneur ought to know
  • When to pivot and easy methods to use metrics (and your intestine) to resolve
  • How embracing uncertainty turns into a aggressive benefit
  • What legacy appears like for entrepreneurs targeted on affect

Key Moments from the Episode

  • 00:47 – Why “Shoveling Shit” was the fitting title for his or her e book
  • 02:12 – How their strengths as co-founders (and spouses) complement one another
  • 04:24 – The imbalanced life: selecting obsession over steadiness
  • 06:06 – Parenting whereas constructing companies: trustworthy trade-offs
  • 08:31 – Mike’s favourite cheat code: ruthless prioritization
  • 09:36 – Kass’s favourite cheat code: clear management
  • 10:45 – The significance of studying to thrive inside uncertainty
  • 13:02 – Classes from the dot-com crash and dropping all of it
  • 14:56 – The price of poor co-founder alignment
  • 16:27 – How buyers information pivots by higher questions
  • 18:26 – Revisiting success metrics to know when change is required
  • 19:31 – What legacy means to Mike and Kass
  • 21:31 – The place to seek out the e book and join with them on-line

Discover the Actual Story of Entrepreneurship

Need a gritty, heartfelt look into what it takes to construct one thing actual? Decide up Shoveling Shit: A Love Story and discover instruments, tales, and frameworks that can assist you reach each enterprise and life.

Visit shovelingshit.com

 

Enterprise books, enterprise podcast, co-founders, Duct Tape Advertising and marketing, Entrepreneurship, Kass Lazerow, Mike Lazerow, startup life, startup technique, work-life steadiness delusion


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