Emotional storytelling in B2B with Noa Magal Snir

VP Advertising and marketing at Neema and former advertising chief at SodaStream, Noa Magal Snir, explores the more and more blurry line between B2B and B2C advertising. With a powerhouse background in each worlds, Noa Magal Snir shares how emotional storytelling in B2B, consumer-centric considering, and model id are simply as crucial in B2B as in B2C.

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Episode abstract

What do glowing water and CRM software program have in frequent? In response to Noa Magal Snir, greater than you might suppose.

On this energizing episode of the Radically Clear podcast, Noa Magal Snir, VP Advertising and marketing at Neema and former world advertising chief at SodaStream, joins host Jennifer Gutman of Oktopost to discover the not-so-well-known overlap between B2B and B2C marketing. Drawing from a profession that spans Tremendous Bowl commercials to enterprise software program, Noa Magal Snir unpacks why B2B entrepreneurs should let go of rivalry considering and begin embracing what B2C does finest, really understanding their buyer, past what they do at work.

Noa explores a “bubbles” mindset and shares what she has discovered from her time in B2C. She even reveals how by main with emotional storytelling in B2B fuels even essentially the most technical, manufacturers.

In the event you’re B2B to the core, a advertising chief searching for a brand new perspective to encourage your group or a model builder at coronary heart, this episode will problem you to rethink the way you join with the individuals behind the pipeline.

Scorching subjects:

• Why B2B entrepreneurs want a “Bubbles” mindset: Noa Magal Snir reveals how her time at SodaStream, the place the product is actually glowing water, taught her to drive impression via storytelling and emotion, a lesson B2B entrepreneurs want greater than ever.
• Emotional + Useful = Advertising and marketing gold: From Salesforce’s cuddly mascots to Instagram adverts by SEMrush, Noa Magal Snir offers actual examples of B2B manufacturers successful by combining coronary heart and logic, urging B2B entrepreneurs to stability emotional storytelling with efficiency objectives.
• Mastering the advertising mindset shift: Transitioning from B2C to B2B isn’t a downgrade, it’s a progress alternative. Noa outlines how humility, curiosity, and fixed studying helped her thrive throughout industries and why B2B ought to ditch the rivalry mindset.

From glowing drinks to SaaS platforms, Noa Magal Snir brings a novel lens to trendy B2B advertising. On this episode, she breaks down what advertising leaders can borrow from the B2C playbook—backed by actual tales, classes discovered, and a wholesome dose of promoting fact.

Meet Noa Magal Snir

With over 15 years of promoting expertise spanning Tech, Fintech, and CPG, Noa Magal Snir is aware of a factor or two about constructing manufacturers that individuals keep in mind. At the moment the VP of Advertising and marketing at Neema, Noa has held advertising management roles at SimilarWeb and SodaStream.

Noa is a results-driven advertising govt who blends artistic storytelling with sharp strategic considering. From B2B SaaS to fizzy drinks, she’s delivered award-winning campaigns that don’t simply make noise—they drive actual enterprise outcomes.

When she’s not constructing manufacturers, Noa enjoys yoga, mountaineering, and studying. She lives in Ramat Gan along with her household and a robust perception that whether or not it’s B2B or B2C, advertising is all the time about connecting with individuals.