The 20 Best Freemium Digital Marketing Tools We Actually Use

Our crew lives and breathes digital advertising and marketing, and we’re all the time testing new instruments that might make our lives simpler. We actually use paid instruments right here at Engenius, however we’re additionally enormous followers of free. We’ve all received budgets, proper? So we needed to spherical up among the finest freemium digital advertising and marketing instruments we love.

These instruments all supply highly effective options for free of charge—with improve choices once you’re able to scale. We’ve damaged them down by class that can assist you discover the precise instruments to your advertising and marketing efforts.

We cowl:

*Not one of the following are affiliate hyperlinks, neither is Engenius affiliated with any of the beneath instruments or softwares. Some require info in trade to be used of the device.

These instruments enhance performance, person expertise, and efficiency—particularly for WordPress customers.

• Yoast SEO – Optimize your WordPress content material for search engines like google with real-time strategies and readability checks.
• Site Kit by Google – Join Analytics, Search Console, and PageSpeed Insights instantly inside your dashboard.
• Gravity Forms – Construct drag-and-drop varieties in WordPress for lead seize, surveys, and phone pages.

Make smarter selections with knowledge that’s simple to grasp and share.

• Google Analytics 4 (GA4) – Monitor web site habits, person paths, conversions, and extra.
• Looker Studio – Construct visible dashboards that connect with GA4, Google Adverts, and different knowledge sources.
• Microsoft Clarity – See how individuals truly use your web site with heatmaps and session recordings.

Enhance your search visibility and fine-tune your web site’s content material technique.

• Ahrefs Webmaster Tools – Scan your web site for search engine optimisation points and monitor your backlink profile.
• Google Search Console – Verify key phrase rankings, index protection, and technical efficiency.
• Ubersuggest – Discover key phrases, audit your web site, and analysis rivals (restricted free entry).
• SEMRush – Use free instruments for key phrase strategies and on-page search engine optimisation suggestions.

Plan, schedule, and analyze posts throughout your channels.

• Buffer – Schedule posts and observe efficiency throughout platforms from one dashboard.
• Canva Scheduler – Design and schedule lovely posts instantly from Canva.
• Later – Plan and preview Instagram (and different channel) content material with ease.

Interact your viewers with smarter campaigns and higher content material.

• MailerLite – Automate emails, construct touchdown pages, and observe engagement—free for as much as 1,000 subscribers.
• Brevo (Sendinblue) – An all-in-one platform for e-mail, SMS, and CRM.
• HubSpot CRM – A robust free CRM with built-in e-mail instruments, lead monitoring, and phone segmentation.

Create content material that stands out with out hiring a designer.

• Canva – Design something from flyers to social posts with easy-to-use templates.
• Adobe Express – A beginner-friendly device for modifying photographs, movies, and advertising and marketing graphics.
• Figma – Collaborate on visible designs and prototypes in actual time.
• CapCut – Edit movies for TikTok, Reels, or YouTube with an intuitive interface and nice results.