Studying Time: 6 minutes
Responsible of posting a weblog article after which by no means wanting again?
Oof. You’re leaving so many juicy repurposing alternatives on the desk.
If you’ve already put within the elbow grease to put in writing an enticing weblog put up, don’t let that artistic vitality and time go to waste. You may spin it, pull from it, and repurpose it to create a full month’s price of social media content material.
(And different content material varieties, too — like e mail newsletters or gated downloads, if you need.)
Let’s take a better have a look at 11 sensible methods you’ll be able to repurpose your long-form weblog content material into 30 social media posts.
1. Repurpose the photographs out of your weblog content material
In case your weblog has visuals, begin there.
Pull graphics, charts, and screenshots and switch them into carousel posts or infographics.
Add textual content overlays with a fast takeaway. Or file speaking head video content material and use the picture because the visible hook.
For instance, in case your weblog included a workflow diagram, flip that right into a short-form video walkthrough. Discuss your viewers by the method step-by-step.
2. Repurpose the bulleted lists out of your weblog content material
These bulleted lists you added to make your weblog extra skimmable? They’re excellent for carousels.
You may create a slide for every bullet, add a daring header and fast description, and also you’re achieved!
You can too movie a Reel with fast B-roll clips whilst you learn every tip out loud. Then, add trending audio and on-screen textual content.
Should you shared “5 causes your emails aren’t changing,” for example, flip every purpose right into a carousel slide. Be certain to additionally add an intro slide along with your title and an outro slide along with your contact particulars and a related name to motion. (Like “Obtain my E mail Content material Conversion Course now”.)
3. Repurpose the ideas out of your widespread weblog posts into viral movies
Let’s speak suggestions — as a result of suggestions = video gold.
Pull the ideas out of your weblog content material and rework them right into a thought management script. Then file it as a speaking head video. Use captions, hooks, and background music to spice up watch time.
Or go cinematic.
Movie your self doing one thing associated or informal whereas your voiceover explains every tip.
4. Flip your weblog put up titles into partaking hooks
Need a shortcut? Use your headline as inspiration in your opening or “hook”. Your headline already did its job as soon as. Let it work once more.
Simply tweak it to make it extra fascinating.
“Easy methods to Write Evergreen Content material” would possibly flip into “Nonetheless writing content material that dies in 24 hours? Do that as an alternative,” for example.
You can too pop your weblog put up headlines into ChatGPT for some social media hook concepts.
Right here’s a ChatGPT immediate you’ll be able to check: “Please get artistic and spin the next weblog put up titles into an inventory of potential social media hook concepts for
5. Flip your weblog put up claims into ballot or survey questions
Right here’s one other straightforward win … let your viewers weigh in in your claims!
Take any daring declare out of your weblog and flip it right into a query. Then, create an interactive put up round it that invitations your viewers to reply it. You are able to do this with polls, sliders, or surveys.
For instance, in case your weblog put up claims …
“Quick-form content material outperforms long-form content material on Instagram.”
You then would possibly ask …
Query: “Do you suppose long-form content material has a spot on Instagram?”
These work rather well for engagement in the event you ask the suitable query and catch your viewers once they’re on-line. You’ll additionally be taught extra about your target market’s opinions, which is invaluable first-party information.
6. Flip case research or tales into serialized posts
Sharing a buyer story, an in depth case research, or a serious shopper win in your weblog?
Break it into elements and create a put up sequence. These look nice on LinkedIn, on Threads, or as Instagram Tales or carousels.
For instance, you would possibly flip a full case research into 4 particular person posts like this:
- Put up 1: The issue.
- Put up 2: The method.
- Put up 3: The turning level.
- Put up 4: The result.
You may even tease half 1 within the sequence with a name to motion (CTA) like “Need to see what occurred subsequent? Come again tomorrow to seek out out.”
7. Break down weblog put up concepts after which recombine into new angles
Each weblog put up is filled with concepts. You don’t have to repurpose the entire thing directly. As an alternative, take one small thought and provides it a brand new twist.
Zoom in on a single tip, cross it with a trending subject, or remix it into one thing completely recent.
Listed below are just a few methods to do this:
➜ Quote somebody and tie it to a present occasion.
For instance, “This quote from X traces up completely with what’s occurring within the information this week …”
➜ Need to go towards the grain? Flip a tip on its head.
“Everybody says to put up day by day. Right here’s why I don’t.”
➜ Or, stack insights from just a few weblog posts and bundle them into one spicy, daring put up.
Strive one thing like “5 myths I believed earlier than rising to 10k publication subscribers.”
8. Share a sizzling take from the weblog, then problem the reader
Scroll by your weblog content material and search for a powerful opinion. One thing which may make individuals nod. (Or push again.)
Then flip that opinion into a brief, punchy put up. Make it clear. Make it assured.
Wrap it up with a query like “Agree or disagree?” and invite your viewers to weigh in.
This fast content material format sparks conversations and encourages reactions. It’s one of many quickest methods to spice up engagement and appeal to a broader viewers in the event you select the suitable take!
(PS: Should you put within the effort and time to create an insightful weblog put up, it’s best to have loads of sizzling takes you’ll be able to flip into a number of social media posts.)
9. Spotlight a shocking stat or information perception from the weblog
Talking of sizzling takes … let information do the speaking. Discover one stat or shocking information perception out of your weblog that stops the scroll. Put it on a graphic, add a easy breakdown within the caption, and observe up with a name to debate it.
For instance:
“65% of individuals say they belief newsletters greater than social posts.”
➜ Caption: “Do you agree? Let’s speak about the place actual belief is constructed on-line.”
Numbers give your content material authority. Additionally they give individuals a purpose to pause — and react.
However ensure you’re staying energetic within the feedback. In case your viewers engages, deal with it as an opportunity to pay attention and be taught. Their responses are wealthy with first-party information. (Insights you should use to raised perceive what they care about and the way they suppose.)
10. Repurpose your weblog conclusion right into a CTA put up
Should you finish an article with a transparent takeaway or subsequent step, flip that right into a standalone put up.
For instance, in case your conclusion ends with …
“Consistency wins. Present up each week, even when it’s quiet.”
You then would possibly create a standalone put up that claims …
“Should you put up 4x a day for the subsequent 90 days, you’ll be shocked on the outcomes. The manufacturers that win? They preserve going and present up day by day as typically as potential. Even when nobody’s watching.
➡️ Need to win, too? Obtain my 90-day posting problem on the hyperlink in my bio now.”
It’s excellent for a launch put up!
11. Flip every full weblog put up right into a weekly or multi-part sequence
You may simply stretch a weblog put up throughout seven days’ price of social media content material (or extra) if it’s filled with insights. Each technique, tip, or part you create can grow to be its personal standalone put up.
Should you select to do that, add a brief intro on the prime so your viewers is aware of it’s a part of a sequence. One thing like “Enterprise Confessions from a Multi-Millionaire: Half 1” or “Easy methods to Grow to be a Assured Chief: Half 3” to set the context.
To make this method much more efficient, preserve a constant posting schedule. This retains your sequence top-of-mind and helps your viewers construct on the insights they’ve already gained.
It’s additionally a chance to dig deeper into particular weblog matters.
(One part of your weblog would possibly result in a number of dialogue factors, so you’ll be able to transcend the floor stage and exhibit your thought management experience.)
➜ To verify your posts keep cohesive and your viewers can observe alongside simply, think about using a constant visible theme or template throughout all elements of the sequence. Remember to additionally add your contact data, social media handles, or emblem in your visual content to maintain it branded.
You can too pin the primary put up within the sequence in your profile to create a way of continuity.
Wrap up
If you repurpose a weblog put up for social media, you’re turning a chunk of high-quality content material into an ongoing dialog that stays related lengthy after it’s been revealed. (Phew, such a greater use of your time.)
Right here’s a recap of the strategies you should use to repurpose your weblog content material into 30 social media posts — or extra!
- Repurpose pictures: Use graphics, charts, and screenshots out of your weblog as carousel posts, infographics, or video visuals.
- Repurpose bulleted lists: Flip every bullet right into a standalone put up or use them to create partaking Reels.
- Repurpose suggestions into movies: Report talking-head movies or use cinematic pictures to interrupt down weblog suggestions.
- Repurpose headlines into hooks: Adapt your weblog put up title to create social media hook concepts.
- Repurpose claims into polls: Use daring claims to spark interplay with polls or surveys.
- Repurpose case research into sequence: Break down case research into bite-sized items for a multi-post sequence baked in social proof.
- Repurpose concepts into recent angles: Zoom in on a single level and remix it with new angles or trending matters.
- Repurpose sizzling takes: Share sturdy opinions out of your weblog to encourage dialog.
- Repurpose stats into graphics: Spotlight key stats out of your weblog in visible posts that drive engagement.
- Repurpose conclusions into CTAs: Flip conclusions into direct calls to motion for extra engagement.
- Flip your weblog right into a social media sequence: Break down your whole put up into a number of, linked posts for deeper engagement.
Psst … Searching for extra social media content material concepts? Look through our free social media resources.
To your success!
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