The wonderful thing about the BBC is that it’s so huge, there’s a programme for all the things…The dangerous factor in regards to the BBC is that it’s so huge, there’s a programme for all the things.
The BBC does have a house for almost each firm and each story. However discovering a house for that story or consumer will be tough.
We like to consider the other ways a narrative might be approached, the angle, and what suits with a BBC present. There are at all times choices for pitching a narrative that may attraction to a number of radio or TV producers on the BBC.
It’s value noting….
In our expertise, BBC reveals compete for the very best tales and barely converse to at least one one other. If one avenue has closed, there will probably be others. Simply look into different radio or TV stations and consider totally different angles that may work. If the native BBC radio present doesn’t chew, a business-focused programme may. The hot button is to not simply lob your pitch at a group of 20,000 and hope it’ll land on the precise desk (but in addition maintain it focused and punctiliously thought out – don’t pitch each story at each journalist – scattergun approaches by no means work!)
Head to social media
The BBC and lots of BBC journalists are very lively on social media – particularly X, Bluesky and LinkedIn. Contemplate following the BBC and a few of their journalists. In reality, the company makes it straightforward for you – the principle BBC X account holds an inventory of journalists that will help you discover the precise particular person. You may as well use this data to gauge which producers is perhaps thinking about particular matters and to get further contact data.
Some urged retailers…
The large BBC media empire gives many potential targets for pitches for internet, tv and radio information. Listed below are those we’ve focused on behalf of our shoppers.
BBC World Service
BBCWS has quite a lot of reveals devoted to expertise and enterprise, resembling Enterprise Each day and the Tech Life. Contact the BBC enterprise group to pitch story concepts.
BBC Radio 4
Tends to be eager on enterprise, expertise and human curiosity tales. The At the moment Programme is a superb slot for any news-driven remark (check out our dedicated blog on it here), typically from the world of enterprise. Get in contact with their researchers or with the planning group. Keep in mind the enterprise group additionally works on particular options for the present, so it’s good to contact them as properly.
BBC 5 Live
BBC 5 Dwell is a radio information channel. The station works at a quick tempo, so any reactive touch upon the day’s information may go down properly. If attainable, share statistics and info. It’s based mostly on the Salford HQ. It additionally has podcasts like Let’s Talk about Tech and Wake Up to Money the place interview topics or story concepts is perhaps welcome.
BBC Radio 1 Newsbeat
This programme providers the under-25 crowd by protecting leisure, popular culture, politics, trend and leisure. Preserve the goal demographic in thoughts when choosing an angle.
BBC online
The BBC maintains a community of informational web sites protecting information, sport and climate in addition to the BBC’s on-demand providers. Pitch them as you’d any on-line publication. Take into consideration good pictures that may add visible curiosity to the textual content.
BBC Breakfast
BBC Breakfast is a information and present affairs programme broadcast each day out of Salford. It’s on the lookout for human curiosity tales. Pitch the present planner with potential contributors.
BBC native radio and regional TV
The native radio stations and regional TV studios are sometimes hungry for native curiosity tales. Radio figures don’t are usually excessive, however could be a good choice if the pitch has the precise angle. TV is tougher to get, however related spokespeople who can touch upon native tales or occasions can work properly. BBC native radio operates 40 stations serving England and the Channel Islands. BBC One and Two, between them, function no less than 22 regional TV channels. Don’t overlook about BBC Scotland, BBC Northern Ireland and BBC Cymru Wales.
Should you’re wanting nationwide publicity, don’t neglect BBC regional information both. Huge tales that begin regionally can find yourself on the nationwide agenda, or no less than be listed on the principle information homepage.
Good luck, and please tell us the way you get on along with your pitching. Or higher but, contact us to learn the way our PR specialists might help.
Written and up to date by Ben Rowe, Senior Media Relations Guide on 16/05/2025
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