Andretti and Marcus Ericsson Drive Allegra Into Indy 500

Even on the Indianapolis 500, it takes greater than slapping a emblem on a race automotive for a model like Allegra to emerge from the pack.

The Sanofi-produced over-the-counter allergy treatment doesn’t get a lot return from having its trademark shade of purple merely make quick left turns in Indianapolis on Memorial Day weekend. As an alternative, the model drilled a bit deeper for the race’s 109th installment, bringing 2022 Indy 500 winner, 2023 runner-up, and allergy sufferer Marcus Ericsson into the fold to share his story and add some depth to the sponsorship.

Whenever you’re an allergy capsule claiming a non-drowsy method and “0% mind interference,” there are few stronger assessments of your model thesis than having it quell allergy symptoms at a clear-headed 220 miles per hour.

“I’ve a powerful model, and I need to ensure that my companions can benefit from that, and we will form of win collectively and each have advantages from the partnership,” Ericsson informed ADWEEK from the Indianapolis Motor Speedway. “I at all times attempt to ensure that occurs, and hopefully, having a powerful month of Might and profitable the race will make it a fair higher partnership. I believe the Allegra automotive will look fairly good in victory lane in a few weeks.”

In the meantime, when followers watching the race at Indianapolis Motor Speedway—tuning into the race on Fox on Might 25—see Ericsson pull into the pits, they’ll get an opportunity to mess around with the Allegra Pit Store. His workforce at TWG Motorsports’ Andretti World has outfitted its pit crew in purple jumpsuits with QR codes on the again, permitting followers to scan the codes and win prizes, together with a visit to an upcoming race.

The Andretti household started its Indianapolis 500 legacy when Mario Andretti received the 1969 installment. As a workforce proprietor, Andretti has received six races since 1995—a complete that’s nonetheless second general in Indy 500 historical past to reigning champion Penske’s 20. If there was any trepidation about how racing professionals working for a household with that racing pedigree would react to purple gear and QR codes on their backs, it disappeared as soon as the cameras arrived.

“We had a photograph shoot/media day with the pit crew, and we had been in all probability not nervous, however it’s like, OK, who’s going to need to try this?” stated Jill Gregory, president of Andretti World. “We couldn’t hold these guys off digital camera: They’re like, ‘Lastly, somebody’s listening to us.’”