On occasion, somebody in your crew does one thing so ingenious, so quietly transformative, that it reshapes your sense of what’s attainable. For me, that second got here when Adam Cusumano, our EVP of Product & Advertising and marketing, reimagined what a contemporary crew might appear like.
Adam didn’t simply embrace AI—he operationalized it.
In a considerate and inventive transfer, Adam launched six AI-powered assistants, every with a novel persona and goal: Blogger Lex, Press Penny, Story Sam, Pixel Piper, Gross sales Sasha, and Content material Casey. These assistants had been skilled on Unilog’s model voice, product experience, and library of property. They’re not bots on the sidelines; they’re embedded into our workflow, accelerating content material creation, sparking concepts, and strengthening consistency. In fact, their work is all the time reviewed, refined, and human led.
Right here’s what made it exceptional: Adam didn’t roll this out as a tech function—he launched them like new hires. Every with a reputation, function, and a heat welcome. This wasn’t a gimmick. It was a transparent sign: AI could be a significant a part of the crew when carried out with readability and care.
And it bought me considering—why cease with advertising?
At Unilog, we’re now making ready to evolve our org chart—and for the primary time, it gained’t embrace solely individuals. It can additionally embrace AI brokers. These assistants shall be skilled on our techniques and enterprise context to help Gross sales Enablement, automate Help workflows, help QA in Engineering, and increase creativity in Advertising and marketing. They don’t seem to be right here to interchange anybody. They’re right here to assist our individuals deal with the high-value, human work that strikes the enterprise ahead.
The org chart of the longer term is hybrid. Folks and packages. Workers and AI-powered assistants. And it’s not science fiction—it’s already underway.
What This Means for Our Clients
A extra environment friendly Unilog means we are able to serve you with higher intent and focus—dedicating extra time to high-value duties that drive actual outcomes for your small business. Whether or not it’s enriching your product content material, supporting your digital development, or delivering a smoother buyer expertise, this hybrid mannequin permits us to function smarter, quicker, and extra purposefully—so that you see the affect the place it issues most.
A New Approach to Assume About Groups
This imaginative and prescient was impressed by Adam’s pioneering work. We’re merely constructing on it. As a result of the way forward for work isn’t nearly utilizing AI—it’s about integrating it in ways in which make us higher teammates, higher companions, and a greater enterprise.
At Unilog, we’ll all the time stay people-first. However we’re proudly changing into AI-forward. Meaning rethinking not simply how we work—however who we work with.
Right here’s to the org chart of tomorrow—beginning at this time.
Curious how AI would possibly match into your org chart? Let’s speak.
Source link
