Runkeeper employs MessageGears’ solution to improve customer experience

The problem

Runkeeper was going through many irritating challenges with their present e mail platform: advanced integrations, lengthy list-building and content material processing cycles, and the shortcoming to make the most of their intensive inner consumer information. For instance, if a marketing campaign was delayed, Runkeeper must re-pull and add their e mail checklist, a course of that took a number of hours.

Having devoted plenty of assets to their present information warehouse, Runkeeper wished to have a deeper understanding of their e mail advertising and marketing efforts by real-time entry to extra granular information. Moreover, with 70% of their 30 million customers positioned outdoors of the U.S., they had been in search of methods to successfully talk with their customers of their language in an automatic trend.

“Our e mail campaigns are so extremely personalized and micro-targeted, they usually concerned constructing lists days forward of time to add into our outdated ESP, which then required final minute engineering assets, regularly inflicting delays in emails being despatched out,” says Erin Glabets, Director of Advertising and marketing at Runkeeper. “For instance, once we created a marketing campaign during which customers who tracked themselves working a vacation 5k had been awarded a t-shirt, our engineers needed to set-up a set off and the advertising and marketing staff needed to manually pull information days prematurely. This case wasn’t distinctive – sending out any type of customized emails was a really guide course of for us. Lastly we got here to the conclusion that we should streamline the method of gathering and using information for our campaigns, whereas additionally making certain that messages had been being delivered on time and to the proper customers.”

The answer

Since partnering with MessageGears and implementing the hybrid e mail advertising and marketing answer, effectivity has elevated ten-fold at Runkeeper. Crew members at the moment are in a position to create campaigns and entry buyer information sooner and simpler than ever earlier than as a result of they’ve direct entry to their information warehouse. Coding processes that initially required a number of hours of manpower have been decreased to 45 minutes, which additionally contains the aptitude to create and edit content material templates. “MessageGears has helped us take again beneficial engineering time and enabled our advertising and marketing staff to work independently, decreasing the necessity for technical assets for e mail campaigns,” stated Glabets.

“With this answer, we at the moment are in a position to make use of information extra successfully in our emails, and examine e mail leads to real-time, permitting us to dramatically enhance marketing campaign efficiency. The flexibility to raised perceive our customers and supply the communication they require helps us to enhance {our relationships} with them,” stated Glabets.

Sustaining these relationships requires related and private content material. “As we checked out different e mail advertising and marketing suppliers, we had difficulties discovering an answer that would streamline well timed personalization and significant scheduling processes,” stated Glabets. “MessageGears has been very proactive in making fixed enhancements to their answer primarily based on our suggestions, and as such has been in a position to make fast updates that meet our automation and content material wants.”

The advantages

Runkeeper has seen great advantages on many fronts since partnering with MessageGears, together with:

• Elimination of advanced integrations
  Since MessageGears connects on to Runkeeper’s inner information warehouse, there’s now not a necessity for replication and fixed syncing of buyer information. Now, if the advertising and marketing staff decides a marketing campaign must be delayed, they don’t have to return and manually pull the most recent information. Their buyer information is queried as campaigns exit the door, making certain the most recent and freshest info is used.
• Great effectivity positive factors
  Automated processes and content material queues have dramatically decreased the time related to creating e mail campaigns. Runkeeper’s advertising and marketing staff is now in a position to handle and improve their e mail packages themselves with out ongoing I.T. involvement.
• Capability to ship related and well timed communications
  A key initiative for Runkeeper was to create emails that integrated content material that customers needed primarily based on their demographics, distinctive efficiency, and consumer attributes. With MessageGears, Runkeeper can shortly entry even probably the most granular items of buyer information and use it to ship well timed communications. For a current vacation 5k marketing campaign, they arrange one question and used it to ship a follow-up message the subsequent day robotically. “With our earlier system, we wouldn’t have been in a position to do this,” stated Glabets.
• Deeper understanding of e mail packages
  As a result of MessageGears gives a unified view of their advertising and marketing and transactional messages, Runkeeper has complete perception into their complete e mail program. Actual-time, actionable analytics now enable their groups to optimize campaigns shortly and successfully.

“We have now discovered a beneficial e mail companion with MessageGears,” stated Glabets. “They’ve helped us absolutely automate our transactional and advertising and marketing e mail processes to turn into extra environment friendly, saving us plenty of money and time. We gather plenty of information from our customers and now we’re in a position to higher serve them primarily based on their particular person wants.”