“In a world of disposable, throwaway, low cost merchandise, there’s a sense of authenticity to Rimowa’s sturdy however dented baggage,” mentioned Charles J. Skuba, emeritus professor in advertising and worldwide enterprise at Georgetown College’s McDonough College of Enterprise. “The dents are a badge of journey fight for the subtle traveler, as is the continued endorsement by some individuals who have additionally had some real-life experiences over time.”
Experiences reminiscent of Lewis Hamilton’s look on the Grand Prix in Azerbaijan final September with a Rimowa Crossbody Bag casually slung over his shoulder. Inside hours, Esquire declared it “the sickest bag of the yr.” Hamilton’s fluted aluminum murse was new out of the field, so it had no dents or scratches but. Give it time.
