Amazon pulled out all of the stops for its second annual upfront week presentation immediately at The Beacon Theatre in New York Metropolis.

Actors and sports activities stars, together with Arnold Schwarzenegger, Jason Momoa, Travis Kelce, Candace Parker, Jamie Lee Curtis, Elizabeth Banks, Octavia Spencer, Michael B. Jordan, John Cena, and Walton Goggins, graced the stage, whereas Steve Aoki and Lizzo carried out for friends upon arrival.

Amongst many bulletins made all through the night, post-apocalyptic sequence Fallout will get a 3rd season, the Academy of Nation Music Awards will probably be streamed on Prime Video for the following three years, and Marvel sequence Spider-Noir starring Nicolas Cage is coming in 2026.

Within the 90-minute-long gross sales pitch, Amazon argued that advertisers needn’t spend cash anyplace however by way of its number of platforms. With over 220 million Amazon Prime customers globally—round 180 million of which reside within the U.S.—the corporate’s client information stays unmatched, and to date, the pitch is working. Amazon made $13.9 billion final quarter on promoting alone, an 18% enhance from Q1 of 2024.

Its ecommerce prowess, mixed with an more and more aggressive slate of TV sequence and flicks on Prime Video, a rising assortment of common podcasts produced and printed by Wondery, adtech tools, net companies, and gamer-focused streaming platform Twitch, all come collectively to make a compelling case. Amazon has a mean month-to-month ad-supported viewers of over 300 million throughout its platforms, Tanner Elton, vice chairman of U.S. advert gross sales at Amazon, mentioned from the stage.

“Our engagement elevated practically 40% in month-to-month ad-supported viewing hours [over the last year],” Elton mentioned. “We all know what they love to observe, which is essential, however we additionally know what they purchase: 88% of those prospects store on Amazon, which implies a product they noticed on Cross, which is one in every of my favourite exhibits within the night, might be of their house the very subsequent day.”


130 million people see Prime Video ads each month, the company claims.

Fallout will get a 3rd season

Actors Ella Purnell, Aaron Moten, and Walton Goggins took the stage throughout Amazon’s upfront presentation to announce that Fallout, a post-nuclear apocalypse sequence set within the fictional wasteland metropolis of New Vegas, is renewed for a 3rd season. The primary season was launched in April 2024, and the second season premieres in December.