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Whether or not you’re a hands-on content material marketer juggling deadlines or a advertising and marketing chief making an attempt to scale content material manufacturing with out sacrificing on that all-important high quality, you’ve in all probability already welcomed an AI instrument (or 5) into your workflow.
However there’s a catch: Positive, AI is quick, but it surely’s not fairly human, is it?
And when your content material sounds prefer it was written by a robotic in a beige swimsuit, your viewers notices—and bounces.
So, how do we discover stability between AI’s unmatchable capability to crank out copy at lightning velocity, and ensuring your content material nonetheless feels recent, genuine, and yeah… human.
Let’s dive into the artwork (and slightly science) of methods to humanize AI-generated content material.
Why humanizing AI content material issues
With tremendous accessible instruments like ChatGPT, Jasper, Author, and (ahem) Optimizely Opal turning into normal fare in lots of marketing tech stacks, the times of battling creative block or writing each weblog publish or product description from scratch are behind us.
However whereas AI can deal with plenty of the heavy lifting, it’s not nice at nuance, humor, empathy—or figuring out when your model voice must lean extra in the direction of “witty greatest good friend” than “company brochure.”
☝️ That is precisely the place us people are available.
And sure, AI detectors are a factor—instruments designed to smell out overly robotic writing. However your readers? They’re even higher detectors.
AI has taken over their LinkedIn newsfeeds for lengthy sufficient to simply spot the bot, and on prime of that, when one thing feels flat, off-brand, or simply plain boring, they are going to click on off and never suppose twice about who (or what) wrote it.
On the lookout for your personal methods to identify the bot? This is how to detect AI content (in seconds)
10 methods to humanize your AI content material
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Infuse your persona
AI begins with a clean slate, however you don’t should. Earlier than hitting GENERATE, feed your instrument examples of your model’s persona. Then, polish the output with your personal tone-of-voice—suppose quirky, intelligent, assured, informal. No matter you are, lean into it.
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Speak REAL discuss
Ask your AI instrument to be “down with the children”, and you will get a response worse than your embarrassing uncle at a marriage. Why? As a result of AI does not actually perceive slang, sarcasm or delicate tone shifts in the identical approach we do. Edit AI-generated content material with pure language to make it really feel extra alive; contractions, colloquialisms, unfinished ideas—the lot.
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Sprinkle in some humor or storytelling
To make your content material extra relatable, humor or a easy story can work wonders… particularly when it has been written by a robotic who has little or no humor and completely zero life experiences (aside from ones they’ve stolen off the web). You don’t should be a stand-up comedian, however slightly wit or a fast story can actually reel individuals in and construct connection.
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Embrace the quirks
Us people should not excellent—typically we ramble, typically we are saying bizarre issues. That is simply being human. Including a couple of of those human traits again into AI copy makes it really feel much less robotic and extra actual, however—as with all modifying, whether or not it is written by AI or not—do not let the ultimate content material go too far off on a tangent; you threat dropping a reader.
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Do not skip the nuance
Context is every thing relating to content material, and AI-generated content material isn’t any totally different. If AI offers you a one-size-fits-all reply, tailor it—but in addition think about the prompts you are utilizing or directions you have given your AI agent.
In any case, a tweet ≠ a whitepaper ≠ a touchdown web page. Modify your content material’s tone based mostly on platform, viewers, or the place the content material suits within the purchaser journey.
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Say no to generic filler
New life rule: Drink each time you see phrases like “in right this moment’s fast-paced digital world” or “leveraging cutting-edge options”. 🍹
…really, do not—I will get in bother together with your HR.
However how about this for a rule? In the event you’ve seen it in 10 different articles or posts this week, lower it or rewrite it. It is so simple as that.
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Protect empathy and emotional intelligence
Kinda just like the man you greatest good friend retains going again to, AI can mimic empathy, however can’t *really* really feel it. Reviewing this in all of your content material is necessary, but it surely’s particularly necessary when the content material addressing delicate subjects or ache factors. Ask your self: Would you say this to an actual particular person? Does this have the cultural relevance it wants? If not, rework it.
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Match content material to the advertising and marketing channel
What works on LinkedIn would possibly flop in an electronic mail or an e-book. Edit to ensure your AI-written copy feels native to the platform it’s on… in any other case you are making it approach too simple to identify the bot.
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High quality test every thing
Consider AI as your co-writer, idea-sparker, or researcher, not your editor. Don’t—I repeat—do NOT take away your self or human content material writers out of your workflows. Readability, tone, accuracy, consistent messaging, in addition to alignment with brand messaging is so crucial to spice up your target market’s engagement (and keep away from dodgy content material slipping by the web).
Human eyes FTW. 👀
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Use instruments that make AI work for you
AI instruments like Optimizely Opal don’t simply generate content material—they provide help to practice AI to change into your very personal workforce, serving to you be extra environment friendly, productive, strategic, and artistic in your day-to-day.
Embedded all through Optimizely One (in different phrases: your ENTIRE advertising and marketing lifecycle, from starting to finish), Opal is there to supply a serving to hand and even specialised brokers to get your working at your perfect… no further hours or hires required.
Discover out extra about Optimizely’s AI journey in our video collection, Hype to Hero.
From bot to not: Discovering the stability 🤖
On the finish of the day, this isn’t a battle of man vs. machine. The most effective advertising and marketing groups are those who use AI neatly—automating what they will, personalizing the place it issues, and at all times preserving a watch (and ear) out for that oh-so-important human contact.
The lengthy and the wanting it? This is a fast round-up:
- AI is highly effective, but it surely’s not gonna be changing your staff’s creativity, empathy, or judgement any time quickly.
- Humanizing AI content material means infusing voice, tone, humor, and nuance into machine-generated copy.
- Keep away from generic phrasing (and giving your readers the ick) by embracing audience-specific language and at all times reviewing any AI output.
- Scale content material with out sacrificing high quality (and your sanity) with instruments like Optimizely Opal, with new capabilities you have by no means seen earlier than in advertising and marketing.
- Experiment, iterate, and refine as a result of belief us, the proper AI-human combo is on the market, and it is a game-changer.
Take a look at AI for marketing: Dos and don’ts (and ensure you’re not responsible of any of those widespread errors).
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