Relating to eCommerce, most companies instantly consider platforms like Shopify, WooCommerce, or Magento. However what in the event you’re already utilizing HubSpot in your web site and advertising and marketing? Are you able to construct an efficient eCommerce operation with out leaping ship?
The brief reply is sure, and the outcomes would possibly shock you.
HubSpot’s flexibility permits companies to create spectacular eCommerce experiences by way of varied approaches. Whether or not it is utilizing Commerce Hub, creating customized options, or taking a hybrid method with different platforms, there are a number of paths to eCommerce success on HubSpot.
Examples of eCommerce web sites utilizing HubSpot
As an skilled HubSpot web developers who construct options on the platform, together with varied eCommerce implementations, we have seen firsthand how versatile HubSpot will be for on-line promoting. All 5 web sites featured on this article have been created by our staff, showcasing the vary of eCommerce possibilities on HubSpot.
1. bit.bio
Life science enterprise bit.bio reveals how a hybrid web site will be constructed straight into HubSpot. Their web site serves two distinct functions: one half showcases their platform and options, whereas the eCommerce part sells a various vary of merchandise.
Diving deeper into the eCommerce part, you will discover a acquainted procuring expertise that meets trendy purchaser expectations.
The eCommerce part presents product listings within the acquainted card format that customers anticipate, full with intuitive filtering and sorting choices. Every product card well shows solely the important data patrons want for preliminary decision-making.
When prospects click on by way of to particular person product pages, they’re greeted with a clear, skilled structure that includes a major product picture prominently displayed, with title, choices and pricing logically positioned on the fitting.
Recognising that totally different prospects have totally different wants, bit.bio provides versatile buy paths, prospects can add merchandise on to their basket, request a quote for bigger orders, or communicate with an skilled in the event that they want steerage. Beneath the primary product part, all technical data is introduced in clearly outlined, well-organised sections that make advanced scientific particulars accessible and straightforward to seek out.
The checkout expertise itself does not attempt to reinvent the wheel, as an alternative, it offers a well-known, easy UX that presents all mandatory data in a transparent, accessible approach. This method makes excellent sense for his or her scientific viewers who worth effectivity and readability.
2. C.H.I Overhead Doorways
C.H.I Overhead Doors takes a distinct method. Whereas their web site does not provide direct buying capabilities (they function on a quote mannequin), the expertise features like an eCommerce retailer.
The web site exudes premium high quality by way of its design and person expertise, with distinct sections for residential and industrial patrons.
The web site options intuitive navigation with clear sectioning between product varieties, making it straightforward for purchasers to seek out what they want. All through the location, useful visuals information product choice, eliminating confusion for patrons who may not be aware of technical terminology.
Their complete mannequin catalogue comes outfitted with strong filtering choices that enable prospects to slim down selections based mostly on their particular necessities. What’s significantly considerate is how class visuals make sure you’re trying on the right door fashion earlier than diving deeper, saving time and decreasing friction within the shopping for course of.
Product pages mirror commonplace eCommerce layouts with a picture slider showcasing high-end images on the left, whereas key product data and third-party opinions seem on the fitting. The premium really feel extends all through every product web page, with performance and design working in concord to current data and choices clearly.
The journey culminates in a customized multi-step quote type with visible prompts that guides patrons easily by way of the conversion course of.
3. Alithea Genomics
Alithea Genomics demonstrates a intelligent hybrid method to eCommerce. Their core web site is constructed on HubSpot, whereas their eCommerce pages and checkout expertise reside on a subdomain powered by Shopify.
While you get into the shop, to forestall overwhelming prospects with too many choices, customers should choose filters earlier than product listings seem, a wise technique for specialised scientific merchandise.
When clicking by way of to particular person merchandise, customers are seamlessly directed to the Shopify retailer. This transition feels pure as a result of the Shopify website has been designed to match the primary web site’s feel and look completely, making a cohesive model expertise.
Alithea additionally implements a B2B-specific technique by requiring customers to register or log in earlier than viewing costs. This method showcases the pliability obtainable when creating eCommerce experiences in HubSpot, you are not pressured right into a one-size-fits-all resolution.
4. Shawcity
Shawcity makes use of one other variation of the hybrid method to eCommerce. Their major web site showcasing their homepage, core pages, service choices, and content material sits on HubSpot, whereas a separate subdomain hosts their Shopify-powered eCommerce retailer.
This technique provides Shawcity important benefits:
- They preserve the benefit of modifying and built-in analytics of HubSpot CMS for his or her core web site content material, which is especially invaluable for his or her advertising and marketing staff
- They achieve the complete flexibility of Shopify’s strong eCommerce capabilities for his or her retailer, with its purpose-built procuring options
- This intelligent dual-platform method permits them to leverage the strengths of every system exactly the place they ship essentially the most worth, fairly than forcing one platform to do all the pieces
What’s significantly intelligent about Shawcity’s implementation is how they’ve created crossover components that unify each platforms. For instance, the search module within the navigation stays current even on HubSpot CMS pages however searches the shop pages.
The product pages themselves observe industry-standard eCommerce layouts that patrons will instantly recognise and really feel snug navigating. Every web page prominently shows clear pricing data with no hidden prices, detailed specs, and availability standing. The “Add to Cart” performance is simple and visually outstanding, decreasing friction within the buy determination.
The intuitive cart format offers clear visible confirmations of added merchandise, together with thumbnail photos that reassure prospects they’ve chosen the right objects. The checkout course of is streamlined to minimise deserted carts, balancing the necessity for important data with a fast, hassle-free shopping for expertise.
5. Amazon Filters
Amazon Filters takes one other method to eCommerce on HubSpot. Whereas they do not promote straight by way of their web site, they supply an eCommerce-like expertise that funnels into an intuitive enquiry course of particular to every product.
The web site utilises numerous visuals and filtering choices to assist customers discover the fitting product, with all product information powered by HubDB for easy administration.
Product pages characteristic a number of photos and movies to comprehensively showcase every merchandise, alongside clear product overviews and outstanding “Enquire now” buttons.
Clicking this button opens an overlay type on the identical web page, creating two important benefits:
- Improved purchaser expertise as they needn’t clarify which product they’re excited by
- Higher analytics insights for the Amazon Filters staff, exhibiting precisely which merchandise generate enquiries
This method blends the very best of product showcasing with lead era, supreme for advanced B2B merchandise the place direct on-line buying is not at all times appropriate.
What to know earlier than creating an eCommerce web site in HubSpot
1. Resolve the extent of commerce buying you want
As illustrated by our examples, not all B2B corporations require direct on-line buying capabilities. For a lot of, like C.H.I and Amazon Filters, an eCommerce-like product looking expertise that culminates in a quote request creates a higher shopping for journey for his or her viewers. For others, direct buying performance is important.
Earlier than starting improvement, rigorously contemplate which method aligns along with your prospects’ expectations and your corporation mannequin.
2. Select your method
Choosing the fitting eCommerce method for HubSpot requires balancing technical capabilities, price range constraints, and enterprise necessities. Every path provides totally different performance, comes with various implementation prices, and locations totally different calls for in your staff’s technical sources. Your alternative will impression not simply how prospects work together along with your retailer, but in addition how simply you possibly can handle merchandise, course of orders, and analyse efficiency. Listed below are the primary choices to think about.
Easy eCommerce with Commerce Hub
For easy promoting wants, HubSpot’s Commerce Hub offers fundamental eCommerce performance that integrates straight along with your CRM. This method works properly for companies with restricted product catalogues or these primarily centered on companies with add-on merchandise.
Full eCommerce inbuilt HubSpot
Utilizing a mixture of Stripe and the cart object, HubSpot developers can create complete eCommerce capabilities straight inside your HubSpot portal. This provides you the benefit of protecting all the pieces on one platform whereas nonetheless delivering a strong procuring expertise.
Third-party integration
Join platforms like Shopify on to your HubSpot web site for a extra acquainted eCommerce expertise. This feature provides you the very best of each worlds, HubSpot’s advertising and marketing energy mixed with devoted eCommerce performance.
Subdomain/microsite method
Create a separate eCommerce atmosphere that maintains visible consistency along with your major website, as demonstrated by Alithea Genomics and Shawcity. This method permits for essentially the most eCommerce flexibility whereas nonetheless sustaining model consistency throughout platforms.
3. Constructing Your eCommerce Retailer
No matter your chosen method, you will seemingly want improvement assist to implement your eCommerce resolution successfully. That is significantly true for totally built-in HubSpot implementations, which require customized improvement to maximise the platform’s capabilities.
Even in the event you go for a third-party integration or microsite method, skilled implementation ensures seamless person experiences and correct information circulation between platforms.
Get assist from the HubSpot web site specialists
Creating an efficient eCommerce resolution on HubSpot requires experience, whether or not you are constructing straight on the platform or integrating with different techniques. As HubSpot specialists with in depth expertise creating eCommerce options that maximise the platform’s capabilities, we may also help you develop a method that aligns with your corporation targets and buyer expectations.
Our staff specialises in creating options on HubSpot that not solely look skilled but in addition convert browsers into patrons. Whether or not you want a totally customized implementation, a hybrid method, or steerage on the very best technique for your corporation, we’re right here to assist.
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