Keurig Dr Pepper’s CEO, Timothy Cofer, informed analysts the corporate will stay “bullish” on the advertising entrance, particularly given the optimistic outcomes it’s seen with the latest launch of Dr Pepper Blackberry. “For those who haven’t seen our promoting and advertising, it’s nice,” he mentioned, calling it a “full-funnel advertising activation throughout all of the totally different digital, social, and linear channels.”
Wanting forward, P&G and Kimberly-Clark plan to proceed investing in promoting at present ranges, with an openness to adjusting as essential. Unilever, in the meantime, plans to take a position extra in manufacturers exhibiting momentum.
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