The Duct Tape Marketing Podcast with Marcus Sheridan

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Marcus Sheridan, famend speaker, writer of They Ask, You Reply, and a number one voice on the planet of content material advertising and enterprise transparency. Marcus constructed essentially the most visited swimming pool web site on the planet and has delivered over 750 keynotes, together with TEDx appearances. His revolutionary advertising technique focuses on one central concept: companies that earn belief win, they usually do it by saying what others received’t.

Throughout our dialog, Marcus unpacked core rules from his newest e-book, Limitless Clients, together with learn how to dominate your market by changing into a identified and trusted model. We explored how buyer belief, video advertising, and self-service instruments aren’t simply tendencies—they’re requirements in as we speak’s AI-influenced digital panorama. From debunking lazy content material techniques to reimagining how companies current pricing, Marcus delivers actionable insights that problem typical knowledge and demand transparency at each degree of the client journey.

In case your inbound advertising feels stale or your website positioning methods are falling flat, it could be time to rethink what you’re prepared to say. As Marcus says, “The rule breakers turn into the rule makers.”

Key Takeaways:

  • Belief is the Final Advertising and marketing Technique: Manufacturers that overtly tackle buyer questions—particularly round pricing, issues, and comparisons—earn buyer belief and outperform rivals.
  • The New Guidelines of website positioning: As AI advertising instruments rise and Google turns into much less dependable, corporations should deal with creating value-driven content material and video that educates, differentiates, and converts.
  • Video Content material is King: A single, considerate video may be repurposed throughout your web site, YouTube, TikTok, Instagram, and Fb—maximizing content material attain and gross sales conversion.
  • Media Firm Mindset: Companies should suppose like media corporations—capturing consideration throughout platforms and repurposing content material for ongoing affect.
  • Self-Service Instruments Drive Conversions: Instruments like self-scheduling software program and pricing estimators not solely empower patrons however can double conversion charges by providing extra management and transparency.
  • Embrace Clear Promoting Methods: Probably the most profitable companies aren’t afraid to debate prices, dangers, and trade-offs. Trustworthy content material builds long-term loyalty.
  • Content material Repurposing Boosts Effectivity: One piece of content material—particularly in video format—can gas a number of channels, lowering workload whereas increasing visibility.
  • AI Can Amplify Content material Technique: Moderately than fearing AI, sensible companies use it to generate buyer questions, create outlines, and brainstorm distinctive, value-driven content material concepts.

Chapters:

  • [00:09] Introducing Marcus Sheridan
  • [02:10] Constructing a Recognized and Trusted Model
  • [06:18] Considering Like a Media Firm
  • [11:20] Utilizing AI to Assist With Promotion
  • [15:25] Mitigating Threat for Clients
  • [20:05] Controlling the Dialog

Extra About Marcus Sheridan: 


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