AI writing instruments are the most effective methods to spice up your productiveness. However, then, a excessive productiveness means little or no if the output is horrible. Sadly, that’s the case with fairly an enormous chunk of the AI writing turbines in the marketplace immediately.
And, sure. Your prompting abilities play a major position in getting high quality output. However you should be utilizing the proper writing device within the first place to get nice content material. And that’s the factor. There are many AI writing instruments, however some instruments are higher at particular varieties of content material than others.
For instance, instruments like GetResponse’s AI writing assistant carry out extraordinarily properly for e-mail writing. In the meantime, an answer like Jasper does higher with regards to long-form weblog content material.
So, on this article, we’ll have a look at ten completely different AI writing software program telling you the place every device excels.
What AI instruments have you ever tried for writing content material? Which options do you assume are must-haves in these instruments?
TL;DR: Finest AI writing turbines
Software | Finest for | Pricing |
---|---|---|
GetResponse AI Assistant | E mail writing, Web sites & touchdown pages | Free for paid GetResponse customers ($15.58/month) |
ChatGPT | Technical writing & documentation | Free; Plus at $20/month, Professional at $200/month |
Jasper | Advertising and marketing copywriting | Begins at $39/month |
Writesonic | Website positioning content material | Free plan accessible; Paid plans begin at $20/month |
Claude | Moral documentation | Free plan accessible. Professional: $18/mo. Crew: $25/person/mo. Enterprise: Customized. |
Grammarly | Brief-form content material writing | Free plan (100 AI prompts). Premium: $12/mo (2,000 prompts). Enterprise: Customized. |
Surfer | Website positioning-optimized articles | Fundamental: $75/mo (60 AI articles/yr). Scale: $175/mo (240 AI articles/yr). |
Anyword | Knowledge-backed content material writing | Begins at $49/mo |
Copy.ai | Advertising and marketing and gross sales content material writing and repurposing | Free (2,000 phrases in chat)Starter: $49/mo (limitless chat phrases, newest LLMs)Superior: $249/mo (5 seats, 15+ workflows, 2K workflow credit) |
Finest AI writing instruments
Right here is an in-depth assessment of the completely different AI textual content turbines.
1. GetResponse AI Assistant – For e-mail writing
The GetResponse AI assistant is designed to assist entrepreneurs generate high-quality newsletters, autoresponders, and automation messages. The AI writing assistant is built-in into the GetResponse advertising and marketing platform, making it tremendous handy for entrepreneurs. You can see it throughout the e-mail editor, that means you don’t want to leap between a number of instruments when creating your campaigns.
The AI Assistant is tremendous helpful in numerous methods. For starters, you may immediate it like some other AI device in an empty textual content block. The assistant will then produce related copy based mostly in your immediate.
The opposite approach to make use of the assistant is in textual content refinement. Activate the AI assistant and ask it that will help you with enhancing your copy. The assistant can simplify, shorten, add particulars, change tone, and even translate your copy.
Execs
- Enhances your writing course of because it’s available throughout the GetResponse advertising and marketing instruments
- Helps with brainstorming email content ideas. No extra watching a clean web page.
- Reasonably priced. The device is included in all GetResponse paid plans
Cons
- Prompts are restricted to a most of 300 characters, together with areas.
Pricing
The GetResponse AI assistant is free to make use of for all paid GetResponse customers, together with these on the most cost effective plan, which prices $15.58 monthly. Solely the customers on the free endlessly GetResponse plan don’t have any entry to the device.
Create content material for emails, touchdown pages, web sites & programs effortlessly with GetResponse
Effortlessly create emails that convert with GetResponse. That includes good segmentation, personalization, AI-powered content material, and send-time optimization.
2. ChatGPT – For technical writing and documentation
ChatGPT may be categorized as an all-in-one AI writing device. This software program can write just about each kind of content material, starting from short-form advertising and marketing copy like product descriptions to long-form content material like weblog posts. All of it comes right down to your prompting skills.
However, there’s a particular space the place ChatGPT excels above most different AI writing turbines. That is in technical writing and documentation.
One of many largest strengths of ChatGPT is that it will possibly course of and recall giant quantities of information. The device also can perceive complicated concepts and even assist in simplifying them.
Meaning you should use ChatGPT very successfully for issues like API documentation in addition to complicated scientific and engineering writing.
And because the platform is absolutely good at simplifying complicated ideas, you too can use it to create customer-facing paperwork. You should use it to create person guides in your non-technical audiences, for instance.
That stated, ChatGPT nonetheless falls brief in a couple of areas. The device can nonetheless produce inaccurate data, as an illustration. Meaning you have to have a human within the loop to do fact-checking.
Additionally, ChatGPT doesn’t combine with documentation platforms like Learn the Docs. That is the place different AI assistants for technical documentation, like GitHub Copilot, get the higher hand over ChatGPT.
Execs
- Wonderful at simplifying complicated data
- Processes and remembers giant quantities of information from a dialog
- Nice free device
Cons
- Restricted fact-checking
- Requires nice prompting to provide nice output
- Not like GitHub Copilot, it doesn’t combine with documentation platforms like Learn the Docs and Docusaurus
Pricing
ChatGPT has an awesome free plan you should use to deal with many of the writing. Nonetheless, entry to the newest smartest mannequin requires upgrading to the ChatGPT Plus plan, which prices $20 monthly. That plan additionally will get you restricted entry to the Sora video technology device.
Lastly, there’s the Professional plan, which prices $200 monthly. The plan helps limitless entry to Sora video technology. Additionally, you will have entry to analysis previews of GPT-4.5 and Operator.
3. Jasper – For long-form content material writing
Jasper is among the oldest AI writing instruments on this record. The platform was initially generally known as Conversion.ai earlier than rebranding to Jasper.
Jasper is constructed to be the one-stop location for advertising and marketing groups. The platform supplies varied AI options for creating completely different property to help your content material advertising and marketing efforts. You will have an AI author for long-form content material, a device to create product descriptions, and different options for PR and comms, brand marketing, and product advertising and marketing.
One of many largest benefits of Jasper is that it lets you create a writing type information, visible pointers, and model voice. The instruments will then use your pointers to create distinctive content material that aligns together with your branding necessities.
Alongside that, the platform has an “Improve Immediate” characteristic. This enhances any immediate you present to offer you high quality output. So that you don’t want superior immediate engineering abilities to get the very best out of this platform.
You should use Jasper to put in writing weblog posts, case research, press releases, touchdown web page copy, and social media posts. It has an AI email writing tool as properly.
The platform additionally allows you to create campaigns encompassing completely different property. So you may create a marketing campaign on a single subject with weblog posts, emails, and social media posts in just some clicks.
Execs
- The Jasper Chat has been educated on advertising and marketing use instances that will help you create efficient advertising and marketing supplies
- It has an Website positioning mode the place it integrates with SurferSEO to provide Website positioning-optimized content material
- It integrates with Google Docs that will help you write AI content material inside Google Docs
Cons
- No free plan
- Different instruments like ChatGPT and Qwen are a lot better for research-heavy content material writing
- The Surfer Website positioning integration comes at an additional value
Pricing
Jasper has no free plan. They do have a free trial, however you have to submit your bank card particulars to strive it out.
Jasper presents three paid packages, beginning with the Creator plan that prices $39/month for the annual plan. This will get you just one seat, one model voice, the Website positioning mode, and entry to Jasper Chat.
The Professional plan goes for $59 per seat monthly. You possibly can have as much as 5 seats, three model voices, and ten information property. It additionally offers you entry to AI picture technology and modifying instruments, in addition to collaboration and person administration.
Lastly, there’s the Marketing strategy, which has {custom} pricing. This will get you limitless entry to all instruments, a devoted account supervisor, superior safety controls, and automation capabilities.
4. Writesonic – For Website positioning content material
Writesonic is an AI writing platform that makes use of completely different instruments that will help you create content material that’s optimized for search engines like google and yahoo like Google, in addition to generative engines like ChatGPT and Gemini.
A kind of instruments is the AI article author. However this isn’t simply one other article author like ChatGPT and Jasper. Writesonic’s author goes a step additional to assist with issues like inner linking and SEO optimization.
It does that by analyzing the rating content material in actual time to put in writing optimized articles which might be extra prone to rank on search engines like google and yahoo. It additionally allows you to add particular recordsdata or pages that you just referenced within the article.
Writesonic additionally helps type and model voice customization, so you may produce content material that aligns together with your total branding type.
Along with the article author, Writesonic presents an AI chatbot referred to as Chatsonic. You possibly can work together with this chatbot to create various kinds of content material, together with product descriptions, onboarding sequences, case research, interactive quizzes, infographics, and even instruments like calculators.
One main disadvantage with Writesonic is that it will possibly get costly quick. The platform makes use of a credit or factors system. These credit deplete as you utilize completely different options.
For instance, altering the standard setting from Good (10 credit) to Superior (20 credit) means spending an additional 10 credit. And in the event you change all the best way to Elite, you find yourself spending 100 credit on a single article.
Execs
- Socialsonic helps you keep on prime of business tendencies and develop your LinkedIn presence
- Writes your content material with real-time knowledge
- It could write content in as much as 24 languages
Cons
- The Website positioning optimization characteristic is just not as efficient as Surfer Website positioning’s
- It will get costly quick when it is advisable write greater than 5 articles monthly
Pricing
Writesonic has a free plan, but it surely solely will get you entry to primary options and helps only one article monthly.
You could improve to the paid plans to unlock premium options. Paid plans begin at $16 monthly and help as much as 5 articles monthly. You additionally get 100 credit to make use of on the premium options.
In response to person evaluations on G2, these credit exhaust fairly quick, forcing you to spend much more.
Subsequent is the Customary plan, which prices $79/mo. It supplies 1,000 month-to-month credit and presents further options like bulk article technology, AI subject clusters, and AI content material grader.
Lastly, there’s the Enterprise bundle that comes at a {custom} worth with {custom} credit. This plan is custom-made to satisfy your particular enterprise wants. It additionally helps superior SSO and safety, safety & governance, and authorized & safety evaluations to make sure related compliance.
5. Claude – For moral documentation

Claude is an AI assistant developed by Anthropic. The device is similar to ChatGPT in that it will possibly show you how to create various kinds of content material for various wants. You possibly can even use it for brainstorming and analysis.
Claude can also be constructed to be protected, safe, and correct to provide high quality output with minimal hallucinations. This makes it an excellent possibility if you need to create delicate paperwork for issues like insurance policies, legal guidelines, and ethics.
Moreover, the platform allows you to add your personal paperwork and recordsdata. You possibly can then question it for insights based mostly on these recordsdata.
The Claude Crew and Enterprise plans mean you can share your Claude chats with different staff members to spice up collaboration.
Execs
- Gives considerate and moral responses with fewer hallucinations
- Has giant context home windows, i.e., it will possibly recall giant quantities of data from conversations
- Good for analysis and analytical writing
Cons
- It’s fairly gradual, particularly the newest mannequin
- Not a very good possibility for Website positioning or advertising and marketing content material writing
Pricing
Claude has a free plan that offers you entry to its customary mannequin and primary options.
You possibly can improve to the professional bundle for $18/mo to make use of Claude 3.7 Sonnet, which has an prolonged considering mode. This plan additionally offers you early entry to new options and allows you to set up paperwork and chats with initiatives.
The Crew plan prices $25 per individual/mo. It offers you better entry to the options and early entry to collaboration instruments.
You may also get in contact with the Claude gross sales staff for a {custom} plan.
6. Grammarly – For brief-form content material writing
Grammarly is a well-liked writing assistant used for proofreading and plagiarism evaluation. The platform has not too long ago launched an AI characteristic that helps with content material writing.
The Grammarly AI content material generator may be very simple to make use of. You can begin by offering your perfect voice. This feature allows you to select formality (informal, impartial, or formal) and tone (witty, assured, empathetic, personable, and many others).
You may also select your occupation and the kind of English you need, i.e., US English, UK English, Canadian English, or Indian English.
As soon as that’s achieved, merely immediate the device to provide the kind of content material you need. You possibly can then go in to make any modifications you need.
The issue with Grammarly is that it isn’t very superior in comparison with different writing instruments like Writesonic and Jasper. For instance, apart from the choice to set voice, you don’t get some other customization choices. You can also’t resolve the phrase rely, and it appears to have a restricted context window.
It’s for such causes that this device seems like a greater possibility for shorter-form content material like social media posts. It could additionally work properly for enhancing content material you’ve already written. For instance, you should use it so as to add a brand new subheading to an article you had been scanning on Grammarly in case you discover one thing is lacking.
Execs
- Straightforward to make use of
- Entry to superior modifying, proofreading, and plagiarism evaluation
Cons
- Not as superior as different content material writing instruments like Jasper
Pricing
The choice to put in writing with Generative AI is included in each the Grammarly free and premium variations. The distinction is within the variety of prompts. You’ll get solely 100 prompts with the free plan, whereas the premium $12/mo bundle comes with 2,000 AI prompts.
The platform additionally supplies a Marketing strategy with limitless options and prompts, BYOK encryption, devoted help, and {custom} roles and permissions.
7. Surfer AI – For Website positioning-optimized articles

Surfer is finest recognized for its content material optimization device. The device analyzes top-ranking content material for any given key phrase. It then identifies subheadings, phrases, key phrases, and the perfect phrase rely required to rank for the article.
The Surfer AI author is designed to do one thing comparable, solely this time, you have got an AI writing the content material for you rather than a human.
Sure, the Surfer AI content material author analyzes the top-ranking articles after which writes an article that addresses the identical search intent. These articles additionally come optimized proper out of the field. However, after all, you may go in to shine the article earlier than publication.
Surfer’s AI generator allows you to choose the tone of voice and the key phrases you need to goal. You may also add a template in the event you’re writing articles like a single product assessment or product roundups.
The device then generates a weblog define which you could assessment and edit earlier than it begins writing the article.
Surfer additionally has an AI assistant referred to as Surfy. This assistant may also help you with refining particular parts of an article. You possibly can ask it to simplify a particular paragraph, for instance.
Execs
- Content material is optimized for search engines like google and yahoo mechanically
- The Surfy assistant helps you with enhancing present content material
- It could auto-insert photographs and add inner hyperlinks mechanically
Cons
- Barely costly in comparison with different instruments
- Perfect for articles solely
Pricing
Plans begin at $75 monthly. This plan allows you to create as much as 60 AI articles per yr and invite 5 teammates. You possibly can write and optimize as much as 360 articles/yr.
The Scale plan prices $175 monthly. Generate 240 AI articles and write and optimize as much as 1200 articles per yr.
8. Anyword – For data-backed content material writing
Anyword is a singular AI content material writing device in that it makes use of performance marketing data to make sure the content material you produce will land properly together with your target market.
The platform supplies a number of instruments, together with a data-driven editor. You possibly can create adverts, emails, social media posts, and different shorter-form advertising and marketing property inside this editor. The editor will make sure the property use confirmed phrases and are formatted in a approach that reinforces their efficiency.
Plus, there are greater than 100 confirmed templates you may work with.
For long-form content material, Anyword supplies the Weblog Wizard, which may produce correct and Website positioning-optimized articles in just some clicks. Simply give the Wizard a short description of your weblog article, the Website positioning key phrases you need to goal, your target market, and tone of voice.
One good contact from Anyword is that they’ve a step the place the device scans the net for related knowledge and statistics. It then allows you to choose the info you need included within the article. That is actually useful in making your articles really feel extra authoritative and data-backed.
Anyword also can show you how to with bettering present content material. It could assist refine your touchdown web page copy, emails, and many others., utilizing A/B examined knowledge.
Execs
- Knowledge-backed content material writing for optimum efficiency
- Comes with a plagiarism checker
- Integrates with completely different options, together with advert platforms like Meta Adverts, Google Adverts, and LinkedIn Adverts.
Cons
- Fairly costly in comparison with different AI instruments
- The output can really feel like AI-generated content material a bit an excessive amount of
- Formatting is just not that nice for long-form content material. It produces chunky paragraphs. You could go in so as to add bullet factors and pictures.
Pricing
Anyword presents 4 plans beginning with the Starter bundle, which prices $49/mo. This plan helps limitless copy technology, however you solely get one seat and 50 efficiency predictions.
The Knowledge-Pushed plan prices $99/mo. It helps 100 real-time efficiency predictions and three seats.
The Marketing strategy goes for $499/mo. It consists of three seats, 250 efficiency predictions, custom-built AI fashions, roles and permission administration, and real-time content material intelligence.
The corporate additionally has an Enterprise plan for big companies that require {custom} setup and enterprise-grade safety.
9. Copy.ai – For advertising and marketing content material writing and repurposing
Copy.ai began as an AI copywriting assistant again in 2020, but it surely has since advanced to grow to be a go-to-market or GTM AI platform.
However it nonetheless presents AI content material creation instruments to reinforce the workflows of entrepreneurs and salespeople. It supplies AI workflows which might be designed to assist entrepreneurs produce Website positioning-optimized content material. You possibly can both build your workflows from scratch or use present workflow templates.
You possibly can produce content material briefs in seconds utilizing their AI writing fashions. You may also apply your required worth proposition, model voice, and finest practices to make sure the content material produced sounds precisely proper.
Copy.ai additionally has a robust content material repurposing answer. This device can flip transcripts from gross sales calls or occasions into weblog posts, emails, and different varieties of content material.
Execs
- Simply translate content material in as much as 95 languages
- Helps different advertising and marketing and gross sales actions like prospecting, account-based advertising and marketing, deal teaching and forecasting, and inbound lead processing
Cons
- Lengthy-form content material would require heavy modifying to achieve the specified high quality customary
Pricing
Copy.ai has a free plan that helps 2,000 phrases in chat for one seat.
The Starter paid plan prices $49/mo for limitless chat initiatives, limitless phrases in chat, and entry to the newest LLMs. However it helps only one seat.
Then there’s the Superior plan, which prices $249/mo, helps as much as 5 seats, 15+ gross sales workflows, 15+ advertising and marketing workflows, and 2K workflow credit/mo.
Issues to bear in mind
AI writing instruments are largely wrappers of ChatGPT, Google’s Gemini, and different comparable platforms like Claude. Nonetheless, the completely different instruments accessible in the marketplace immediately have been fine-tuned to cater to completely different wants.
For instance, the GetResponse AI assistant is tailor-made to assist with advertising and marketing content material writing and, particularly, with e-mail writing. Then you have got instruments like Jasper and Writesonic that attempt to do all the pieces.
On the similar time, you may nonetheless use ChatGPT, Claude, Gemini, and even Qwen to put in writing content material. However these instruments would require superior prompting to get high quality output.
With that stated, you have to do not forget that AI content material requires a human contact to get to the required high quality. So, be sure that to have a human within the loop to deal with the final mile.
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