No matter you concentrate on Wendy’s feedback lamenting Katy Perry’s return from area, one side of the fracas is past dispute: Manufacturers on X have touched the third rail like this earlier than. 

Many, many occasions earlier than.

First, a fast recap. On April 14, an all-female crew that included Perry, Lauren Sanchez, and Gayle King blasted off in Jeff Bezos’ Blue Origin rocket on an 11-minute suborbital mission. When Pop Crave introduced that “Katy Perry has returned from area,” Wendy’s replied: “Can we ship her again.”

Snarky? Definitely. Offensive? Relies upon who you ask. One fan responded: “I’m going to have Wendy’s for dinner tonight due to this tweet.” However many ladies—together with Perry—have been harm by the swipe.

“We perceive the web loves a joke, however there’s a transparent distinction between humor and focused hostility,” an unidentified supply near the mission informed the New York Submit’s Web page Six. “This was a billion-dollar model utilizing its platform to publicly demean a girl.”


Often banned on certain platforms, female-focused brands face a creative challenge to reach audiences.

Wendy’s has tried to mollify Perry by calling her an “out-of-the-world expertise,” however at press time had not retracted its posting.

What’s stunning right here isn’t a lot {that a} burger chain has stepped within the poop over a extremely popular feminine vocalist, however that social media missteps—and typically far worse—are nonetheless occurring. Twitter, which turned X in July 2023, has been with us for near 19 years now, but one way or the other the fumbles have stored coming. Beneath, 5 hanging examples.

Chrysler — March 9, 2011

Within the 2011 Tremendous Bowl, Chrysler aired “Imported from Detroit,” a two-minute paean to the Motor Metropolis that starred Eminem and received plaudits from thousands and thousands of viewers. Weeks later, the automaker undid a lot of the goodwill that had value $12 million in airtime to win.