Aleyda Solis’ SEOFOMO revealed a survey of ecommerce house owners and SEOs that signifies a variety of makes use of of AI, reflecting standard website positioning ways and novel methods to extend productiveness, but in addition reveals {that a} vital variety of the respondents have but to totally undertake the know-how as a result of they’re nonetheless determining the way it most closely fits into their workflow. Only a few of the survey respondents mentioned they weren’t contemplating AI.
The survey responses confirmed that there are 5 standard class makes use of for AI:
- Content material
- Evaluation & Analysis
- Technical website positioning
- Consumer Expertise & Conversion Price Optimization
- Generate Consumer Documentation, Training & Studying
Content material Creation
The survey respondents used AI for vital causes like product itemizing and descriptions, in addition to for scaling meta descriptions, titles, and alt textual content. Different makes use of embody creating content material outlines, grammar checks and different assistive makes use of of AI.
However some additionally used it for weblog content material, touchdown pages, and for producing FAQ content material. There’s no particulars of how extensively AI was used for weblog content material however a case could possibly be made towards utilizing it for absolutely producing primary content material with AI (if that’s how some individuals are utilizing it) due to Google’s recent cautionary guidance about extensive use of AI for main content.
Google’s Danny Sullivan on the latest Search Central NYC occasion cautioned about low effort content material missing in originality.
The opposite reported makes use of of AI was for grammar checking and readability that are glorious methods to make use of AI. Care must be used even for these functions as a result of AI has a method that may get injected into the content material even for one thing so simple as checking for grammar.
One other attention-grabbing use of AI is for revising content material in order that it matches an organization’s “model voice” which is checking for phrase selections, tone, and even sentence construction.
Lastly, the ecommerce survey respondents reported utilizing AI for brainstorming content material concepts which is one other glorious means to make use of AI.
Evaluation & Analysis
The half about key phrase evaluation is attention-grabbing as a result of the report lists key phrase analysis and clustering as one of many makes use of. Clustering key phrases based on similarity is an efficient follow as a result of it’s considerably repetitive and spammy to put in writing pages of content material about associated issues, one web page for every key phrase phrase when one robust web page that represents your entire subject is sufficient.
Specializing in key phrases for website positioning has been round longer than Google, and even Google itself has developed from utilizing key phrases as a strategy to perceive content material to additionally incorporating an understanding of queries and content material as subjects.That is seen in the truth that Google makes use of core topicality systems as a part of its rating algorithm. So it’s considerably curious that topicality analysis wasn’t talked about as one of many makes use of, until key phrase clustering is taken into account a part of that. However, information evaluation is a good use of AI.
Technical website positioning
Technical website positioning is a implausible software of AI as a result of that’s all about automating repetitive website positioning duties but in addition for aiding on making selections about what to do. There’s numerous methods to do that, together with by importing a set of pointers and/or charts and asking AI to investigate for particular issues. Apps like Screaming Frog enable integration with OpenAI, so it’s leaving time and money on the desk to not be investigating all of the methods AI can combine with instruments in addition to simply asking it to investigate information.https://www.screamingfrog.co.uk/seo-spider/tutorials/how-to-crawl-with-chatgpt/
For instance, one of many makes use of reported within the survey was for producing an inner linking technique.
Consumer Expertise (UX) & Conversion Price Optimization (CRO)
One other means ecommerce retailer house owners are utilizing AI is for bettering the consumer expertise and CRO.
The survey experiences:
- “AI-powered product suggestions
- Chatbots for product discovery or buyer assist
- CRO/UX audits primarily based on consumer conduct”
Coaching & Training
Lastly, an rising variety of the ecommerce respondents reported utilizing AI for producing coaching documentation for inner use and for creating buyer documentation.
The survey experiences:
“Much less frequent however rising:
- Studying how AI instruments perform
- Utilizing AI to create coaching materials or website positioning studying assets”
Not Utilizing AI Or Restricted Use
What was stunning is the quantity of SEOs that aren’t utilizing AI in a significant means. 31% of respondents mentioned they aren’t utilizing AI however are planning to, 3% of the survey respondents had been digging their heels into the bottom and flatly refusing to make use of AI in any means, whereas a further 4% answered that they weren’t positive.
That makes a full 37% that aren’t utilizing AI in any significant means. Checked out one other means, 31% of respondents had been on the point of undertake AI into their workflow. Many managed WordPress internet hosting corporations are integrating AI into their WordPress builder workflow as are some WordPress builders. AI could be built-in through WordPress website positioning plugins as properly. Wix has already built-in AI into their buyer workflow by way of their proprietary Astro chatbot and corporations like Shopify are additionally planning significant and helpful methods to combine AI.
The SEOFOMO survey makes it clear that AI is a major a part of the website positioning and ecommerce workflow. Those that don’t use AI shouldn’t really feel like they should. However if you happen to’re not sure how one can combine it, a technique to consider it’s to ask: what sorts of duties would you hand off to an intern? These are the sorts of duties that AI excels at, enabling one employee to provide at a stage 5 instances higher than they may with out utilizing AI.
Learn the SEOFOMO in ecommerce survey outcomes:
The SEOFOMO Ecommerce SEO in 2025 Survey Results
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