Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

I grew up a Nintendo child (and sure, that features the unique NES console and Duck Hunt Zapper). For individuals who keep in mind the Nintendo GameCube, you know a memorable model expertise. How may anybody neglect this nine-second clip of branding brilliance?

Every time I consider “branding,” I’m going again to my reminiscence of the GameCube boot-up display and the emotions of pleasure and anticipation it evokes. That makes a model work — the expertise behind the brand. However getting your model expertise proper is extremely exhausting for any advertising and marketing staff. Logos, visible identities, copy, web sites, social media — “model” requires tons of consideration and work.

So, I’m at all times looking out for tactics to construct a model stronger, quicker, and higher than earlier than. And AI instruments for branding have come a great distance these previous few years to allow extra subtle model id creation and progress.

Let’s have a look at AI for branding because it stands at this time and the way your staff can begin constructing a memorable model that clicks with customers.

Desk of Contents

AI for Branding

Entrepreneurs have toyed with AI for a number of years. That tracks with what McKinsey has discovered: Most AI adoption has occurred on the particular person contributor stage (i.e., the social media supervisor whipping up posts).

However, AI is displaying the potential for higher strategic enterprise worth. As 2025 unfolds, I consider we’ll see a shift in device adoption, from ICs experimenting with ChatGPT to deeper integration into on a regular basis workflows.

The Advertising Synthetic Intelligence Institute lately discovered that 36% of entrepreneurs have infused AI into their every day workflows. Its analysis additionally confirmed a profound shift from entrepreneurs simply “experimenting” with AI to truly implementing it of their on a regular basis work.

Entrepreneurs deploying AI are seeing higher outcomes throughout their our bodies of labor. SurveyMonkey’s latest AI survey discovered that, of the entrepreneurs utilizing AI:

• 93% use it to generate content material quicker.
• 81% use it to uncover insights extra rapidly.
• 90% use it for quicker decision-making.

Our analysis reveals that four out of ten marketers are utilizing AI to put in writing copy and descriptions for long-form content material. They’re additionally utilizing AI to learn to do issues — not simply analysis for articles however tutorials on writing higher content material or utilizing instruments extra successfully.

In 2025, I believe we’ll see AI develop into the advertising and marketing staff’s branding copilot.

Groups are using AI for content support and customer experience personalization already. AI in content marketing helps to outline and scale model identities whereas retaining every part on-brand and constant. AI’s function will increase, offered advertising and marketing groups higher construction their inside information architectures and proceed investing in AI training and coaching.

However that copilot piece issues. You shouldn’t concede all branding choices to an AI accomplice. As a substitute, the best-performing entrepreneurs will study to function alongside their AI branding instruments, leaning on its strengths whereas retaining human creativity and ingenuity on the coronary heart of their model.

Professional tip: How else are entrepreneurs utilizing AI throughout their organizations? Obtain our AI Trends for Marketers report for extra.

Most speak round AI adoption focuses on effectivity features — get extra, quicker, along with your staff. Rosier predictions from McKinsey present the potential for saving 60-70% of an employee’s time with AI tools. Whereas effectivity is actually a part of the profit, I don’t assume effectivity alone is adequate, particularly with branding wants.

Garin Hobbs, Martech Knowledgeable at InboxArmy, agrees. “AI pushes branding towards effectivity, however effectivity with out intent weakens id. I can not even rely what number of firms plug AI into content material creation and label it innovation, but the output lacks depth.”

Hobbs continues by sharing how an AI device’s considerate software helped his firm. “In my expertise, AI works finest analyzing buyer sentiment at scale, then feeding these insights again into model messaging,” he mentioned.

“Right here‘s my favourite tactic: as an alternative of letting AI write total emails, I used it to establish particular phrases clients responded to in earlier campaigns. Weaving these into contemporary copy led to a 19% greater conversion charge. We have been shocked — it really labored! AI shouldn’t change inventive instincts — it ought to reveal patterns that inform smarter human choices.”

A branding AI device doesn’t change creativity (or inventive expertise). It helps their efforts whereas shopping for again their effort and time.

Hyper-Personalization of Content material

Personalizing your advertising and marketing content material is a naked minimal. Everybody is aware of “Hello, Alex!” in your electronic mail is a primary identify subject.

Now, we’re hyper-personalization, which includes understanding a purchaser’s particular person behaviors and preferences and altering content material to match. These extremely custom-made experiences can reduce customer acquisition costs by as a lot as 50% and improve advertising and marketing ROI by 10-30%.

However, there’s no simple manner any advertising and marketing staff may hyper-personalize at a significant scale. Enter an AI branding device.

Nonetheless, earlier than you flip your AI unfastened, give it the construction for personalization at scale whereas retaining issues genuine. Tristan Harris, Sr. VP of Advertising at Next Net Media, shares extra.

“For companies navigating this steadiness, conduct a model touchpoint audit figuring out moments of real differentiation versus purposeful interactions — this reveals the place AI implementation preserves reasonably than dilutes authenticity,” he mentioned. “The simplest method I’ve seen connects genuine human experience with AI-driven personalization at scale reasonably than selecting between them.”

Harris additionally factors to the significance of voice on this course of: “Create clear AI utilization tips for customer-facing content material that specify which model components should stay human-crafted, stopping the refined voice erosion that has broken many well-intentioned automation efforts.”

Model Consistency at Scale

Harvard Enterprise Evaluate reviews a well-defined model technique, with consistency throughout each touchpoint, can drive 10-20% increases in annual revenue. A branding AI device is mainly purpose-built to guard consistency wherever your model seems.

However, as Nirmal Gyanwali, Founder & CMO and WP Creative, notes, the buck doesn’t cease on the AI device.

“We‘ve needed to be intentional about how we combine AI. It’s extremely helpful for duties like producing content material outlines, analyzing buyer sentiment, serving to us spot patterns we’d have missed,” he mentioned. “However in relation to storytelling and model voice, that is all human.”

Balancing the human side of a model whereas staying constant is a high-wire act that includes placing religion in your staff to signify you nicely.

“I‘ve discovered you can’t simply set an AI device unfastened and anticipate it to construct genuine connections,” Gyanwali mentioned. “AI wants a human filter. We‘ve constructed model tips into our AI instruments, however we additionally belief our staff to step in and say, ‘That doesn’t sound like us.’ It is about working with AI, not letting it take over.”

Forms of Branding Instruments with AI

Your web site continues to be an vital a part of making your first impression on a buyer. And what an impression it needs to be: Research present you could have 50 milliseconds to make that first impression. That’s as quick as a gearshift on a Lamborghini. How will you presumably attraction to customers that rapidly?

AI-driven web site builders will help you make that highly effective first impression.

These instruments can generate copy and visuals, however their actual profit is in design options. You should use AI’s information repository to select the best-performing designs, enhance layouts, and optimize your person expertise to nab their consideration and preserve them scrolling. Some instruments are even including built-in chatbots and dynamic personalization for even higher engagement.

Professional tip: Use HubSpot’s CMS platform to construct and handle your web site utilizing AI. Begin by producing a free AI website.

Copywriting and Model Messaging

My author’s coronary heart wanted time to get snug having AI perched on my shoulder, the stochastic parrot it could be. Nonetheless, time and observe have proven me how these AI-powered writing assistants can, nicely, help.

Copywriting instruments can generate headlines, product descriptions, electronic mail campaigns, SMS textual content, and social media posts — anyplace you want phrases. Particularly, I’ve discovered worth in AI as a model messaging amplifier. It’s nice at repurposing long-form content material into extra digestible chunks, which will help you attain extra folks with out writing the identical sentence dozens of occasions.

Branding Analysis and Aggressive Evaluation

Entrepreneurs have to crunch information to search out higher concepts and drive stronger outcomes. However, I’d enterprise to guess many entrepreneurs didn’t select their subject to conduct deep statistical analyses. And, with a lot information popping into existence (over 400 million terabytes of data globally daily), it’s unimaginable for entrepreneurs to maintain tempo.

Branding analysis AI instruments allow you to analyze opponents, monitor model sentiment, and establish shopper developments to maintain your model technique sharp. These instruments evaluation that mess of knowledge utilizing machine studying and pure language processing, scanning on-line conversations, social media mentions, and business reviews to get the good things.

The fashions then crunch that data into insights, generated in actual time and with helpful context. You may get forward of market shifts and alter your model positioning and messaging accordingly.

Social Media and Content material Creation

I’ve heard, “Are you able to flip this right into a Fb publish?” extra occasions than I can rely. Whereas forcing brevity can elicit creativity, writing countless posts can drain any advertising and marketing staff. And, as social media platforms shift their audiences and finest practices, you possibly can use assist retaining tempo.

AI-powered social media instruments can generate posts, captions, footage, audio, and video utilizing your model type. It may well evaluation your content material’s previous efficiency, opponents’ content material, business developments, and viewers habits to create the strongest posts and discover the appropriate time and channel to ship your message. Sentiment analysis may even evaluation the feelings behind a publish and suggest sentiment-driven messaging to calm an indignant buyer or cheer on a cheerful one.

Model Consistency and Tips

Sure, I desire the Oxford comma. No, most firms I’ve labored with don’t let me preserve it. These small choices add as much as create your model’s really feel, and it ought to be constant wherever your buyer sees you.

Model consistency and magnificence tips preserve content material on monitor, however it’s rather a lot to deal with your self. AI instruments can centralize your model’s components and flag inconsistencies in your content material earlier than it hits the web (e.g., the incorrect heading font in a weblog publish). Your AI device can implement tips, automate content material approvals, and preserve your staff aligned with inside model messaging.

Advertising and Advert Artistic

Which message will carry out the very best? And the way do you make it carry out even higher? These questions may encourage dread in any performance-focused marketer. However, with the appropriate AI instruments, answering them may really be refreshing.

AI can generate advert creatives, however it may additionally predict your marketing campaign’s efficiency and counsel methods to optimize your messaging. A/B testing can occur in actual time and at scale, with AI analyzing hundreds of advert variations to get issues excellent.

Professional tip: HubSpot Advertising Hub has a number of AI-enhanced options to run and handle advert campaigns. Try our free AI tool for advertising to begin.

Greatest AI Instruments for Branding

HubSpot Breeze AI has plenty of choices for managing and rising your model with AI. The author in me appears first at content material improvement. That’s extra than simply producing phrases; it’s understanding the context of your work in relation to your organization and the bigger market.

The Breeze Content material Agent brings that context and helps you ship extra focused content material with pace and scale. And, it sits atop your HubSpot ecosystem, so you possibly can check, study, and iterate rapidly.

Gamma

Entrepreneurs simply can’t escape a very good slide deck. However, I’m not a fan of tinkering endlessly to get that picture within the excellent spot. Between ideation, copy, and design, displays can burn a number of invaluable work time.

I’ve used Gamma for over a yr now to assist me clear up that problem. You may carry your notes to the platform, and Gamma will generate attractive displays. The platform lets me toy with the specifics, such because the voice and tone of any generated copy or what picture varieties get used (e.g., Widespread Artistic licensed or AI-generated).

After you have a presentation in hand, you possibly can add, take away, and alter content material at your comfort. You too can generate paperwork or touchdown pages and publish them on-line instantly. I’ve used the touchdown web page function earlier than to spin up a brand new content material consulting provide, and Gamma did a terrific job.

I want Gamma had a model package choice like Canva does, the place I may save and reuse frequent branding property. However, it’s a robust and well-stocked advertising and marketing presentation-building device at $10-20 per seat monthly.

Notion AI

I exploit Notion as a doc repository and knowledge administration device, however the firm’s built-in (paid) Notion AI feature has vastly improved over the previous yr. As tasks develop in scope and scale, I find yourself with paperwork all through my Notion database. Notion AI rounds up that data and transforms it into helpful insights and actions.

In order for you essentially the most from Notion AI, plan your inside data structure deliberately. I’ve discovered the AI author unremarkable. However once I want that stable quote I wrote eight months in the past, Notion AI delivers. It’s nice for managing model consistency throughout your staff and discovering the very best insights and concepts out of your information.

Get Notion AI added to your present Notion construct for $10 per seat monthly.

Source

Canva Magic Studio

I’ve at all times preferred Canva’s picture creation and manipulation instruments to get the appropriate look set for my model property, social media graphics, and weblog and web site photos. So, when the corporate debuted the Canva Magic Studio, I eagerly hopped on board.

Magic Studio affords generative AI and AI-powered modifying instruments to arrange your footage and video. You may create and manipulate photos utilizing text-based instructions and create professional-looking outcomes. It’s a strong design device that’s helped me shift creatively from phrases to visuals.

You should use Canva totally free, however you received’t have entry to the very best AI options till you improve to the Professional Plan at $15 per seat monthly.

Designs AI

In the event you’re searching for an all-in-one AI branding device, Designs AI is a robust candidate. The free instruments alone are fascinating and useful. For example, AI Chat lets me entry a number of LLMs to perform duties.

The free plan could be very restricted, so I wouldn’t combine Designs AI with out paying for it. However, the paid plan allows you to work with photos, logos, textual content, audio — no matter your branding wants require.

Designs AI affords just a few plan decisions, however the Professional Plan (at $69 monthly) is probably going the only option for AI energy customers.

Copy.ai

Copy.ai is doing one thing fascinating within the AI branding area. The corporate payments its service because the Go-to-Market (GTM) AI Platform. It consists of multi-platform brand-specific content material however extends throughout all the shopping for expertise.

Copy.ai can also be leaning into workflow administration and AI agenting, which I believe are promising future additions to an AI-powered advertising and marketing staff.

I’ve tried Copy.ai’s free writing turbines — and it’s good work for a generic mannequin. When you combine the platform into your system, you will get extra particular content material higher attuned to your model.

You may strive a free plan, however the $49 Starter Plan actually will get you up and operating. In the event you’re able to lean into workflow help, go for the $249 Superior Plan.

Sturdy

I’d first heard about Durable once I was constructing my consultancy’s web site. I ended up utilizing one other device, however I loved Sturdy’s function set — which has grown since final I regarded.

Sturdy will help you construct your web sites, blogs, invoicing, and model id on one platform. I’m sometimes cautious when a platform guarantees many choices, however Sturdy impressed me with its attain and success up to now.

At $15 per seat monthly, you get every part it’s good to construct and launch your net merchandise. In the event you want additional assist with invoicing, social media posts, or Google PPC campaigns, improve to the $25 Enterprise Plan.

AutoDraw

I’m a whiteboard fanatic. Drawing helps me talk branding concepts with others once I can’t discover the phrases. However, my inventive talents cease at stick figures. That’s why I’m so drawn to AutoDraw.

AutoDraw makes use of AI to investigate your enter (like a stick determine individual), and it’ll choose drawings most carefully resembling your paintings. It’s a sketchbook that robotically adjusts my drawings so I can talk concepts for visible design quicker with out frequently erasing my creations. For emblem brainstorming or visible id creation, it’s a surprisingly great tool.

AutoDraw is an AI experiment and is free to make use of.

Adobe Firefly

From a generative AI standpoint, Adobe Firefly does a lot of what different design instruments can do however with extra superior choices accessible. For example, Firefly affords a 3D generative workspace, serving to you rapidly design “dimensional” model graphics, packaging, and illustrations. That’s a slick function for retail or ecommerce manufacturers.

Firefly creations additionally include licenses for business use. With an enterprise-level focus, Adobe instruments often replicate these sorts of enterprise concerns. And, as a part of the Adobe Suite, Firefly integrates throughout all Adobe merchandise.

You should use Firefly totally free, however I wouldn’t trouble until you’re keen to pay. Particular person licenses begin at $9.99 monthly (although you should definitely learn your Adobe contract’s phrases and circumstances fastidiously for cancellation charges and penalties).

10Web

I host my firm’s web site on 10Web — and that internet hosting piece is vital. I can construct, launch, and handle my web site from one place, with no different internet hosting wants required. It’s an entire function set that is smart for my small enterprise wants.

I like 10Web’s AI web page creation device; nevertheless, I’ve discovered it takes extra hands-on tinkering than I generally need. Nonetheless, when you construct your web site and provides content material to the device, you’ll generate extra brand-accurate outcomes.

Your prices will fluctuate relying on web site internet hosting wants, however spend within the $25-36 monthly vary to get smaller web sites up and operating.

Brandmark

I’m an enormous fan of upfront pricing fashions — let me make and purchase a emblem and inform me how a lot it prices. Couple it with AI’s assist, and you’ve got a robust emblem creation device. Brandmark brings AI to logos, shade palettes, and typography to assist create a emblem that screams you with a transparent and reasonably priced pricing construction.

You enter your organization identify and slogan and supply just a few descriptive phrases and shade decisions. From there, Brandmark does its factor — I just like the polished {and professional} look of every emblem choice.

You may edit your emblem utilizing an AI chat (like speaking to a designer). And once you’re prepared, Brandmark can provide you advertising and marketing mockups so you possibly can see how your emblem suits throughout your visible id.

Logos begin at $25, however you should purchase your emblem’s business license and full model kits for extra charges.

Backstroke

I’ve discovered higher AI branding instruments both want distinctive data out of your firm or run their operations utilizing hyper-specific fashions. Backstroke deploys a specialised AI mannequin educated on B2C ecommerce electronic mail advertising and marketing content material, which ends up in stronger electronic mail campaigns.

I’ve gotten to see it in motion via electronic mail and SMS campaigns, and it brings wonderful AI horsepower to an ecommerce program. Whereas it’s actually not essentially the most complete device accessible, I believe it prospers in its deep focus.

You’ll have to demo the product stay and kick off the gross sales cycle for pricing. However, Backstroke has a free topic line generator and pattern identification device you possibly can strive.

Looka

I just like the AI picture technology device Looka offers for emblem design. You may design some very good logos, and also you get outcomes which can be distinctive to the market.

Looka additionally affords a model package choice: apply your emblem to over 300 templates, from letterhead to social media profiles. It’s a straightforward option to preserve your model’s visible id constant throughout platforms and media.

Looka’s pricing will get a little bit difficult, which might be my greatest gripe with the platform. You should purchase every emblem for $20, however you don’t get full possession until you purchase the premium emblem bundle for $65. And your model package is an annual subscription that runs $96 per yr.

It’s not a large expense, however I don’t like feeling restricted in how I personal and use my model property. That mentioned, if a human model designer is just too far out of your worth vary, Looka is a advantageous different.

Shopify Brand Maker

As with most individuals, I like when “free” really means free. Some AI model asset improvement instruments provides you with previews that require a subscription to edit. Not so with Shopify’s Logo Maker.

The Brand Maker does simply that — making logos you possibly can obtain and use anyplace. They’re optimized for Shopify retailers, however you should use the picture on different websites or social media. You too can generate enterprise names, slogans, and domains totally free (important elements for a Shopify presence.)

The app is free to make use of. Now, you’re not getting the fanciest logos totally free, but when it’s good to spin up just a few model property or discover AI’s usefulness, begin right here.

ChatGPT Customized GPTs

I nonetheless assume persons are sleeping on custom GPTs with ChatGPT, which will help you higher handle your model and create extremely particular branded content material. Inside a customized GPT, you possibly can write detailed directions to your mannequin’s context window and embrace PDFs of branded copy. For instance, I embrace PDFs of my consulting firm’s weblog posts to assist the GPT higher signify my voice and tone throughout content material varieties.

A customized GPT is nice for content material technology and repurposing. You get a number of energy at your fingertips for $20 monthly.

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