For Puma’s half, it plans to launch a content material collection that explains the “Go Wild” message by means of the tales of former ambassadors, reminiscent of American observe and subject athlete Tommie Smith in 1968 and Jamaican sprinter Usain Bolt in 2008.
It’s going to additionally highlight different sports activities, reminiscent of basketball and soccer, and uncover their communities’ explicit “nuances” because the “Go Wild” platform continues all through 2025 and 2026, Legrand added.
“This work is about discovering methods to attach on a deeper emotional stage with customers,” she mentioned. “We’re a model that believes greatness will be reached by being your true self, and it’s as much as everybody to outline what greatness is for them.”
Whereas these advertising and marketing strikes are positively rising Puma’s model notion amongst Gen Z, time will inform if these efforts present the muse for the enterprise turnaround the model is hoping for.
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