A New Chapter for Litmus: Joining the Validity Family

Expensive Litmus Group,

In the present day, I’m thrilled to share some momentous information with you: Litmus is being acquired by Validity. This marks an thrilling new chapter in our firm’s journey, and I couldn’t be extra optimistic about what this implies for our prospects, our neighborhood, and the way forward for e-mail advertising.

Our Story Continues

When our founders created Litmus in a dorm room 20 years in the past, that they had a singular mission — to empower entrepreneurs to do their finest e-mail advertising. That mission hasn’t modified in all of the years since and has at all times remained a core worth to all of us right here at Litmus. We’ve grown from a easy e-mail render testing software to a complete optimization platform that additionally affords analytics, collaboration instruments, and most lately, personalization capabilities. Via each step of this evolution, we’ve remained centered on one factor: serving to you create distinctive e-mail experiences.

A Strategic Partnership

This acquisition brings collectively two firms that share a typical purpose: serving to entrepreneurs ship excellent digital experiences. Litmus has lengthy been the acknowledged chief within the “pre-send” house, providing unparalleled options for e-mail creation, testing, and optimization earlier than deployment. Validity, by the Everest platform, has established themselves because the chief in “post-send” analytics and deliverability. By aligning these complementary strengths, we’re making a pure partnership that makes good sense for the e-mail ecosystem.

With market dynamics persevering with to place stress on e-mail entrepreneurs, we constantly hear from our prospects that they want and need us to construct additional into the post-send house by strong deliverability options. This acquisition creates alternatives for the hundreds of shoppers of each firms to consolidate vendor relationships and get extra worth from a very built-in e-mail platform that spans your complete lifecycle.

What This Means for Our Clients

For you, our valued prospects, not a lot modifications within the instant time period. The Litmus merchandise you depend on day by day, the help workforce you rely on, and the innovation you count on will proceed with out interruption.

Trying forward, this partnership will allow us to:

• Mix our experience with Validity’s to create extra highly effective advertising options
• Broaden our capabilities throughout your total e-mail advertising workflow
• Present extra complete assets if you want them

Our dedication to you stays the identical: we’ll proceed to ship the high-quality expertise you’ve come to count on, each inside our platform and in your interactions with our workforce.

Trying Ahead

I’m excited in regards to the potentialities that lie forward for our mixed organizations and I’ll be eagerly cheering them on. Collectively Validity and Litmus will proceed to push the boundaries of what’s potential in e-mail advertising, serving to you obtain even higher success in your advertising campaigns.

I look ahead to this subsequent chapter of their journey.

Finest regards,

Erik Nierenberg