4 Best SEO Reporting Tools in 2025 (Free & Paid Options)

website positioning reporting transforms uncooked knowledge into actionable selections. It exhibits purchasers and groups precisely what’s working — and what isn’t.

However right here’s the painful fact:

You may waste hours every month amassing knowledge from numerous platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.

Then struggling to make it look presentable.

Oh, and that is for one web site. For those who’re managing many initiatives, reporting can get VERY tedious (and expensive).

That’s why I’ve handpicked an inventory of 4 devoted website positioning reporting instruments that:

• Save time by routinely collating knowledge out of your favourite website positioning and analytics platforms
• Enable you to construct client-ready stories with out ranging from scratch each time
• Allow you to monitor and visualize website positioning efficiency in a method that truly is sensible for you

Right here’s a fast rundown of our favourite website positioning reporting instruments:

1. Google Looker Studio

Greatest for creating stories from numerous sources like Google Sheets, Search Console, and APIs

Pricing: Free; Professional plan prices $9 monthly with a 30-day free trial.

Google Looker Studio is a free software that helps you create website positioning dashboards which might be visually interesting and customizable.

Right here’s what I like about Looker Studio:

Join All Your Information Sources in One Dashboard

One of many largest benefits of Google Looker Studio is how seamlessly it connects with 1,000+ knowledge sources.

This allows you to pull all of your website positioning, PPC, and advertising and marketing knowledge into one clear, interactive dashboard.

Right here’s the way it works:

Join your Looker Studio account to Google’s native platforms, together with:

• Google Search Console to drag in keyword rankings, impressions, clicks, and click-through fee (CTR)
• YouTube Analytics should you’re reporting on YouTube SEO
• BigQuery, Google Sheets, Google Cloud Storage should you’re managing giant datasets
• Google Adverts if you wish to examine paid and natural efficiency metrics in a single place

These connectors are free to make use of and solely want a number of clicks to arrange.

Past Google’s platforms, Looker Studio additionally integrates with 1,100+ third-party knowledge sources through accomplice connectors.

For instance, you possibly can join your Looker Studio to:

• Semrush: Import key phrase rankings, area analytics, and backlink knowledge
• Shopify: Mix ecommerce gross sales knowledge with SEO performance insights to see how organic traffic impacts your income
• Fb, Instagram, LinkedIn, and TikTok Adverts: Mix all of your social media advert metrics with website positioning ends in one report

Report Quick with Templates or Construct Customized website positioning Dashboards

Looker Studio offers you the flexibleness to decide on the way you need to arrange your website positioning stories. Whether or not that’s in a streamlined or extra hands-on method.

Right here’s how:

If you would like a fast begin, you need to use pre-built templates from the gallery.

For instance, you can select a Google Search Console efficiency template.

It visualizes impressions, clicks, CTR, and common place:

With this template, you merely want to attach your Search Console account, and also you’re good to go.

However should you want one thing extra tailor-made, you possibly can simply construct customized dashboards from scratch in three easy steps:

1. Select precisely which metrics to indicate
2. Pull in a number of knowledge sources (Google Analytics, Semrush, Shopify, and so on.)
3. Design the structure to suit your group’s or shopper’s wants

Execs & Cons

2. Semrush

Greatest for website positioning professionals who need an all-in-one answer to trace, analyze, and report website positioning efficiency in a single place

Pricing: Begins at $139.95 monthly; Backlinko-exclusive 14-day free trial accessible

Semrush’s My Reports enables you to construct customizable website positioning stories. It’s designed that will help you merge knowledge from throughout Semrush’s numerous instruments and current it in an easy-to-understand format.

Right here’s what I like about My Experiences:

Mix A number of Semrush Instruments in One Report

Semrush’s My Experiences software enables you to pull knowledge from throughout the platform’s complete website positioning toolkit and current it in a single, cohesive report.

You may embrace insights from instruments like:

• Place Monitoring to focus on key phrase efficiency
• Website Audit to showcase technical SEO well being
• Backlink Audit for hyperlink profiles

This function is ideal if you wish to keep away from bouncing between separate dashboards. Or manually merging knowledge sources.

With every little thing in a single place, it’s additionally simpler to identify patterns and draw connections. Like how rating enhancements would possibly correlate with new backlinks. Or how technical points may very well be holding your key phrase efficiency again.

Create website positioning Experiences from 20+ Advertising and marketing Information Sources

You may transcend simply Semrush knowledge by connecting 20+ different advertising and marketing knowledge sources to additional improve your stories.

These embrace Google Search Console, Google Analytics, Google Business Profile, and extra.

For instance, you possibly can pull key phrase rankings and backlink knowledge from Semrush. Then mix it with Google Search Console knowledge to focus on clicks and impressions.

Multi function report:

This makes it simpler to current a holistic view of your website positioning efficiency. And present not solely the place you rank but in addition how these rankings translate into precise search visitors.

Save Time with Prepared-Made Templates

For those who’re brief on time and don’t need to construct your website positioning stories from scratch, Semrush has you lined with ready-made templates:

These templates provide help to shortly generate stories for widespread SEO tasks.

For instance, you possibly can choose:

• Month-to-month website positioning Experiences: Use these to replace purchasers about your website positioning efficiency
• Website Audit: This provides you a fast overview of your area’s technical well being
• Backlink Audit: This allows you to analyze your web site’s backlink profile and spot new hyperlink alternatives

You need to use your chosen template as is:

Or you possibly can customise it additional with the drag-and-drop instruments.

Shortly Construct website positioning Experiences with Drag-and-Drop Widgets

Semrush’s drag-and-drop interface makes it simple to construct your individual customized stories or construct on templates.

Simply drag the info widgets you want from the left panel and drop them wherever you want them.

Let AI Summarize Your Report

One of many standout options of My Experiences is the built-in AI Abstract software.

When you’ve constructed your website positioning report, you possibly can click on “Add AI Abstract,” and Semrush will routinely generate a transparent, concise overview of the important thing takeaways:

You can too select whether or not you need the AI to generate a short or detailed abstract, relying in your viewers:

Execs & Cons

3. AgencyAnalytics

Greatest for freelancers and website positioning companies to share real-time reporting dashboards with purchasers

Pricing: Begins at $79 monthly; 14-day free trial accessible

AgencyAnalytics is a reporting platform constructed particularly for companies managing website positioning and digital advertising and marketing purchasers.

It enables you to create customizable website positioning stories by pulling knowledge from 80+ instruments, together with:

• Google Search Console
• Google Analytics
• Semrush
• Moz
• Bing Webmaster Instruments

Right here’s what I like most about Company Analytics:

Select From 4 Report Beginning Factors

AgencyAnalytics offers you 4 methods to begin constructing a report:

• Clean report: Begin contemporary and create a totally personalized website positioning report
• Sensible report: Auto-generate a report together with your linked integrations (like Semrush, Shopify, Google Search Console, and Salesforce)
• Template: Use a pre-made reporting template
• Clone current report: Copy any report you’ve already created

For those who handle a number of purchasers or create recurring website positioning stories, cloning an current report is a HUGE time-saver.

You may duplicate the structure, knowledge sources, and widgets from any earlier report. This manner, you don’t have to begin from scratch each time.

And if pace is your precedence, the Sensible Report possibility offers you a fantastic baseline. It pulls in knowledge out of your linked instruments routinely.

However should you’re constructing one thing new or one-off, beginning with a clean report or a premade template nonetheless offers you all the flexibleness you want.

Observe Your Shopper’s website positioning Targets

AgencyAnalytics enables you to set and monitor particular website positioning objectives for every shopper. You may then maintain monitor of the progress in your stories.

Whether or not it’s hitting a goal variety of natural classes, rating for precedence key phrases, or growing income, you possibly can outline it as a purpose.

Merely select the metric you need to monitor and set your circumstances.

Let’s say your purpose is exceeding 100k classes monthly:

You simply drag and drop that purpose into your report to trace it alongside your website positioning efficiency:

And identical to that, you possibly can monitor your purpose proper subsequent to your present efficiency.

Have Full Management of How Your Experiences Look

AgencyAnalytics additionally enables you to alter the scale and placement of every widget to suit your reporting fashion.

You may resize and rearrange your charts, tables, and graphs to suit your most well-liked fashion and showcase what’s most essential to your viewers.

This stage of granularity enables you to totally customise your website positioning stories to make them visually interesting and straightforward to know.

Give Shoppers Actual-Time Entry to website positioning Dashboards

AgencyAnalytics additionally enables you to create customized logins in your purchasers. This provides them real-time entry to their website positioning dashboards any time they want.

You can too alter permissions for every consumer individually to manage precisely what every shopper sees:

This provides purchasers a clear view of their efficiency. And it cuts down on back-and-forth reporting requests.

Execs & Cons

4. DashThis

Greatest for creating customizable website positioning dashboards and serving to purchasers perceive what the info means

Pricing: Begins at $49 monthly; 15-day free trial accessible

DashThis enables you to create website positioning stories quick, or totally customise them whenever you want extra management.

In different phrases: it’s appropriate for those who desire a streamlined answer OR a extremely tunable one.

You can too pull knowledge from 30+ instruments. These embrace the usuals like Google Analytics, Search Console, and Semrush. But in addition the likes of Google Adverts, CallRail, and YouTube.

Right here’s what I like about DashThis:

Construct an website positioning Report Your Manner

DashThis offers you a number of widget sorts to construct precisely the form of website positioning report you need.

Whether or not you’d prefer to craft a report shortly or want full management, DashThis offers you this flexibility:

For instance:

You may drop in preset widgets that auto-populate widespread website positioning key efficiency indicators (KPIs):

However should you want one thing particular, you need to use customized widgets to choose your graph sort, tweak the settings, and totally management how your knowledge appears:

You can too use static widgets so as to add context or construction to your report.

For instance, you possibly can:

• Add a customized header
• Write feedback
• Add a CSV so as to add extra knowledge to your report
• Manually enter numbers

You can too use widget bundles to shortly add a gaggle of associated widgets without delay.

For instance, you possibly can add a bundle of 5 associated widgets that provide you with an outline of your picture or natural search efficiency:

This makes it simple to shortly arrange essential stories.

Go away Notes in Your website positioning Dashboards

DashThis enables you to add notes proper inside your dashboards. This manner, you possibly can clarify what’s taking place with out sending a separate e mail to your shopper:

You need to use notes to:

• Name out key wins
• Make clear sudden visitors drops
• Information your shopper by means of the info

Feedback stay proper subsequent to your charts. So purchasers can see your notes in context as they assessment their efficiency:

Add Formatted Insights

On the finish of your report, you possibly can drop in a wealthy textual content remark block.

Right here, you possibly can write your individual notes, fashion the textual content, add pictures, and even construction sections with bullet factors:

It’s excellent for:

• Summarizing key takeaways
• Highlighting suggestions
• Making your report simpler for purchasers to behave on

Group Dashboards to Keep Organized

For those who handle a number of website positioning dashboards, you possibly can manage them into teams. These work like folders for simpler navigation.

For instance, you can create a gaggle for every shopper (e.g., “Shopper A — Month-to-month Experiences”).

Or you can create them for various report sorts. Like “Native website positioning” and “Ecommerce website positioning.”

Execs & Cons

Able to Select Your website positioning Reporting Device?

One of the best website positioning reporting software for you actually comes all the way down to how a lot flexibility you want, and the way shortly you need to get issues finished.

For those who’re comfy with a little bit of setup, Looker Studio offers you infinite customization.

However should you prioritize pace and having the ability to work with only one software for a lot of key website positioning duties, Semrush’s My Experiences is the higher possibility.